Grant Marketing Blog

What Industrial Manufacturers Don’t Get about B2B Marketing

Posted by Bob Grant on Feb 9, 2017 9:56AM

B2B Marketing Plan Myths and Realities

The mission for industrial manufacturers in general focuses on making a quality product for a fair price that has demand enough to support the growth of their company with a reasonable profit. Marketing often takes a back seat to product development, production, and sales. What are the myths and what is the reality when it comes to the need for and creation of a viable marketing plan?

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Topics: B2B Marketing, Industrial Marketing, Industrial Manufacturers

Stop Hitting the Snooze Button on Your B2B Website Update

Posted by Tejasvi Desai on Feb 7, 2017 3:47PM

Wake Up to the New Way to Build a Peak Performing Website with Growth-Driven Design

What’s the worst thing about having to install a software update—the restart, right? As if the death of all your 128 open tabs wasn’t bad enough, you have to wait until your device turns back on! We have become so accustomed to putting our devices to sleep—be it mobile phones or computers—that we no longer have the patience to wait for a reboot.

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Topics: B2B marketing agency, Growth-Driven Design

How NOT to Overspend on Your Web Design for B2B Manufacturing

Posted by Tejasvi Desai on Dec 21, 2016 12:59PM

Increase Your ROI by Switching to GDD


If you are a business owner, you are most likely to agree that the polar vortex isn’t the only thing sending chills down your spine—a one-time web design cost is capable of achieving the same effect!

What’s the alternative, you ask? We’d be lying if we said there’s a way to spend less on web design, but what if there’s a hack that spreads out the cost over a period of time AND increases return on investment? It could be in the form of higher traffic, more leads, or even a higher closing rate, depending on your goals.

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Topics: B2B Marketing, Growth-Driven Design

What You NEED to Read before Redesigning Your B2B Manufacturing Website

Posted by Tejasvi Desai on Dec 9, 2016 2:7PM

GDD Is the Game-Changing Redesign of the Web Design Model 

Traditional web design is to website performance what cold calling is to marketing: inefficient, unprofitable, and time consuming. So, when you walk into a web design or marketing agency looking to give your B2B website a makeover or complete redesign and you do not hear the term growth-driven design—be afraid, very afraid!

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Topics: Growth-Driven Design

Top 4 Trends Influencing the 2017 B2B Content Marketing Budget

Posted by Tejasvi Desai on Sep 23, 2016 2:34PM

Move Over 2016, New B2B Content Marketing Trends for 2017 Are Here!

As the significance of content marketing continues to grow in the B2B industry, marketers have loosened their purse strings to make more room for it in their budget for the new fiscal year. A report released by PulsePoint and Digiday found that by 2017, content marketing and native ad budgets will grow 59 percent and 46 percent respectively; potentially outpacing search and social budgets.

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Topics: B2B Marketing, Content Marketing, B2B Inbound Marketing

5 Steps of Industrial Manufacturing Brand Development Strategy

Posted by Cam Mirisola-Bynum on Sep 20, 2016 5:16PM

Key Elements Needed to Build Your Brand

Branding is important for every company in every industry. While many B2B manufacturing companies don’t worry about their brand development strategy, it is vital to recognize how important it is to have a solid, recognizable brand.

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Topics: Industrial Marketing Strategy, brand development strategy, B2B Branding

5 Essential Components of Great B2B Branding

Posted by Bob Grant on Aug 26, 2016 3:44PM

Is Your B2B Brand Strategy on Target?

Branding is about much more than defining your company and developing products or services. In fact, a recent survey from BuzzStream found out that nearly half of consumers stated they will quickly unfollow a brand that engages in too much self-promotion. It translates to all business relationships—even in B2B, people are interested in what they get from the relationship, not what you are offering. Companies often get caught up in their own B2B branding strategies and goals, which leads to shameless self-promotion and a real disconnect with the target audience.

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Topics: Branding, Brand Loyalty, Brand Strategy, B2B Branding

The Science Behind the Success of Growth-Driven Design

Posted by Tejasvi Desai on Aug 16, 2016 1:8PM

An Efficient, Effective, Affordable, and User-Focused Web Strategy to Complement Your B2B Inbound Marketing Efforts

The purpose of a website has transformed drastically over time—what was once considered optional, high-tech, and even fancy, is now indispensable to even B2B industrial manufacturers. And, so is the need to constantly update it.

Basic web redesign is just not efficient enough to keep up with the dynamics of the marketplace, changing customer expectations, and advancements in technology.

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Topics: B2B marketing strategy, B2B Inbound Marketing, Growth-Driven Design

Are You Utilizing Your Sales Enablement Tools Correctly to Nurture Leads?

Posted by Cam Mirisola-Bynum on Aug 4, 2016 5:23PM

Aligning Sales and Marketing Via Your CRM Is a Sales Enablement Best Practice   

Got leads? Great! Now what? You might have more than a few in-house sales enablement resources that can help you organize and optimize your next steps. But you probably have one of the best sales enablement tools, quite literally, already at your fingertips—and you don’t realize it. But we’ll discuss that a bit further in this article.

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Topics: Sales Enablement Tools, Sales Enablement, Sales Enablement Strategy

What’s In Your Inbound Marketing Toolbox?

Posted by Tejasvi Desai on Jul 25, 2016 3:59PM

Do You Have the Right Tools to Catch 'Em All? We're Talking Inbound Leads, not Pokémon!

Inbound marketing relies heavily on content creation to attract target audiences. However, attracting is just the first step of the process. To be able to transition from attracting to converting, and then from closing to delighting, you will need much more than just content.

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Topics: Inbound Marketing, B2B marketing strategy, Inbound Marketing Strategy

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