If you asked your management team, employees, and customers “who” your company is, what would they say? Would internal and external perceptions align? Would customers agree that the value you provide is the value they feel they are getting?
Topics: Industrial Branding, brand development process, Brand Consulting, Brand Consultant, Brand Loyalty, B2B Branding
5 Ways to Create More Leads When You Commit to Inbound Marketing
A well strategized, fully implemented inbound marketing program can significantly increase website traffic, resulting in more leads and greater revenues. While not complicated, 61% of marketers say generating traffic and leads is their top marketing challenge.[i]
Topics: Inbound Marketing, Inbound Marketing ROI, Inbound Marketing Strategy, Website Optimization
Learn About the Key Components of a Successful Inbound Marketing Methodology
Inbound marketing has proven to be one of the best strategies for achieving measurable ROI. In 2018, 79% of marketers cited inbound marketing[i] as their organization’s primary approach to marketing.
Topics: B2B Marketing, B2B Inbound Marketing, Inbound Marketing ROI, Content Marketing Workshops, Marketing for Manufacturers, Inbound Marketing Assessment
Measure Your Marketing to Manufacturing Companies
While proving marketing ROI may be challenging, inbound marketing is one of the best strategies for achieving high returns. Inbound marketing is a proactive approach that attracts, engages, and adds value throughout the customer journey. Encompassing branding, social selling, content marketing, SEO, and marketing automation, inbound marketing actively involves the customer at each phase of the buying process.
Topics: Inbound Marketing ROI, Marketing ROI, Inbound Marketing Strategy, Marketing for Manufacturers
Accountability = Higher Return
HubSpot’s State of Inbound 2018 found that 46% of executives[i] cited “proving the ROI of our marketing activities” as a top challenge.
While challenging, holding your marketing accountable goes a long way towards proving ROI. A recent Forbes analysis found that marketers who invested in higher levels of marketing accountability are achieving “5% better returns on marketing investments and more than 7% higher levels of growth performance.”[ii]
Topics: Inbound Marketing ROI, Marketing ROI, Marketing for Manufacturers
Hint: You Need Both Working Together to Truly Succeed!
Depending on where your company is in its evolution, you may benefit from (or need) brand development and/or strategic brand management.
Topics: Branding, brand development, Brand Strategy, Brand Management
Does Social “Selling” Really Work?
The dynamics of B2B selling have changed dramatically from the days when the sales person controlled the sales process. Technology has put the buyer in the driver’s seat, with the ability to access a wealth of information and data about a product or service they are interested in.
Topics: B2B Marketing, Social Media, Inbound Marketing Strategy, LinkedIn marketing, Social Media Marketing
Are You Answering Their Questions and Solving Their Problems?
The B2B sales cycle is typically an in-depth process that can involve multiple decision makers, and in some cases, takes months or years to complete.
Most buyers are well down the sales path before they even talk to your company. A recent survey found that 71% of buyers had conducted research, and 70% had developed an informal list of potential providers, prior to being in contact with prospective suppliers.[i]
Topics: B2B Marketing, Content Marketing Agency, B2B marketing agency, Industrial Marketing Strategy, Content Marketing Services, Sales Enablement, Inbound Marketing Strategy, Sales Enablement Strategy, Marketing for Manufacturers
Leverage Existing Customers to Improve Your Bottom Line
Leveraging existing customer relationships—by creating a digital marketing strategy tailored to your customer’s needs—can yield measurable ROI. You likely have a pretty substantial inbound marketing list …1,000, 5,000, 10,000+ contacts. Of that list, somewhere around 10-20% may be active customers.
Topics: B2B Marketing, Industrial Marketing, Content Marketing Strategy, Business Development Marketing Strategies, Growth-Driven Design, Marketing for Manufacturers
Is Now the Time to Rebrand—and Why Do It?
Every company has a brand, whether they set out to or not. At its most basic form, a company launches their “brand” when they first open their doors and create an identity—the extent of which typically consists of a logo, letterhead, and signage.
Topics: Branding, brand development, brand message, brand development process, brand promise, Brand Consulting, brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, rebrand
