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Bob Grant

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What Industrial Manufacturers Don’t Get about B2B Marketing

Posted by Bob Grant on Feb 9, 2017 9:56AM

B2B Marketing Plan Myths and Realities

The mission for industrial manufacturers in general focuses on making a quality product for a fair price that has demand enough to support the growth of their company with a reasonable profit. Marketing often takes a back seat to product development, production, and sales. What are the myths and what is the reality when it comes to the need for and creation of a viable marketing plan?

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Topics: B2B Marketing, Industrial Marketing, Industrial Manufacturers

5 Essential Components of Great B2B Branding

Posted by Bob Grant on Aug 26, 2016 3:44PM

Is Your B2B Brand Strategy on Target?

Branding is about much more than defining your company and developing products or services. In fact, a recent survey from BuzzStream found out that nearly half of consumers stated they will quickly unfollow a brand that engages in too much self-promotion. It translates to all business relationships—even in B2B, people are interested in what they get from the relationship, not what you are offering. Companies often get caught up in their own B2B branding strategies and goals, which leads to shameless self-promotion and a real disconnect with the target audience.

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Topics: Branding, Brand Loyalty, Brand Strategy, B2B Branding

SBANE's Matching Grant Program Receives Another $250,000 for Industrial Manufacturers

Posted by Bob Grant on Jul 21, 2016 1:6PM

The Commonwealth of Massachusetts has once again appropriated $250,000 for the Smaller Business Association of New England’s (SBANE) Matching Grant Program for industrial manufacturers. The Massachusetts State Legislature has appropriated these funds for the purpose of providing high-powered consulting expertise to small and medium-sized Massachusetts-based manufacturers undergoing a business transition.

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Topics: B2B Marketing, Industrial Marketing, Industrial Manufacturing Companies, Industrial Manufacturers

Spring Manufacturer Celebrates 4th of July and 150 Years in Business

Posted by Bob Grant on Jul 1, 2016 2:8PM

Manufacturing in Massachusetts is alive and well at 150 year old company!

As an industrial marketing agency for more than 25 years, I have the privilege of working with some of the finest manufacturing companies and individuals in New England. I was pleased to be invited to Hardware Products Company 150th year breakfast buffet on Thursday, by Ted White, president of Hardware Product Company. Jay Ash, Secretary of Housing and Economic Development for the Commonwealth of Massachusetts also visited the company. 

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Topics: Industrial Marketing, Industrial Manufacturers

Boston B2B Inbound Marketing and Branding Agency Moves to Copley Square

Posted by Bob Grant on Apr 29, 2016 10:15AM

Grant Marketing on the Move Again in Boston

Willie Nelson’s iconic hit, “On the Road Again,” strikes a particular chord for us these days, because at Grant Marketing, we find ourselves singing, “On the Move Again.” Yes, we are on the move again! Again? You might ask.

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Topics: B2B Marketing, B2B marketing agency, B2B Inbound Marketing, B2B Branding

Industrial Marketing Is a Key Solution to Business Growth for Manufacturers

Posted by Bob Grant on Feb 17, 2016 4:36PM

New Business Development for Massachusetts Manufacturers Helps Everyone

Associated Industries of Massachusetts (AIM), recently released their “Blueprint for the Next Century” plan. The discussion focuses on 4 top challenges for manufacturing in MA:

  • Workforce development
  • Uniformly strong business climate
  • Efficient regulation
  • Health insurance & energy costs
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Topics: Industrial Marketing, Business Development Marketing Strategies

Congrats HubSpot Inbound Marketers on Boston Globe's Top Places to Work!

Posted by Bob Grant on Nov 16, 2015 11:54AM

Local Inbound Marketing Software Company Gets Big Props for Positive Work Culture  

Big congratulations to HubSpot of Cambridge for Boston Globe's top selection for Top Place to Work in a large company.

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Topics: Inbound Marketing

Is Marketing ROI One of Your Challenges?

Posted by Bob Grant on Oct 20, 2015 3:1PM


Getting a Return on Your Marketing Strategy

Let’s face it, businesses don’t succeed unless a sale happens. The recently released “State of Inbound 2015” study by HubSpot, links marketing ROI to the sales function.

According to the survey of more than 4,000 marketers worldwide, the number one challenge of B2B companies is “Proving the ROI of Marketing Activities.” The top sales priority of these companies is to “improve the efficiency of the sales funnel, and closing more deals.” What better way to prove ROI than to see an increase in sales due to an improvement of the efficiency of the sales funnel. Generating leads is the job of marketing and converting those leads into company sales is the job of the sales team. Marketing and sales teams that work together are more successful at increasing ROI. 

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Topics: B2B Inbound Marketing, Inbound Marketing ROI, Marketing ROI

lmpact of a Volatile Market on B2B Inbound Marketing

Posted by Bob Grant on Aug 26, 2015 3:51PM

Why Your Marketing Technology Needs to Include Content Marketing Services

Stock market making you crazy? While we know the sage advice is to wait it out, what about your business? You can’t afford to have your business sit on the sidelines, can you?

While the stock market volatility may point to some underlying ecomomic issues, you need to prepare for a less than robust economy and a more competitive environment in your markets. If you think you can be competitive with old marketing strategies and a website that is as old as Justin Bieber, it’s time to get moving!

Inbound_Marketing_Agency

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Topics: Inbound Marketing, inbound marketing agency, Content Marketing Agency, Content Marketing Services, B2B Inbound Marketing

Matching Grant Funds for Industrial Manufacturers in Massachusetts

Posted by Bob Grant on Jul 27, 2015 11:30AM

Industrial Manufacturers Can Apply for Money!

Charlie Baker and the Commonwealth of Massachusetts want to help pay for your marketing consulting, or other consultative project.

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Topics: B2B Marketing, Industrial Marketing, Industrial Manufacturing Companies, Industrial Manufacturers

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