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Cam Mirisola-Bynum

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Marketing for Manufacturers and Writing Content to Engineers

Posted by Cam Mirisola-Bynum on Mar 8, 2017 11:8AM

Why Personas Make All the Difference

If you are marketing to engineers, there’s something you should know. According to John Hayes, CEO of engineering.com, “Engineering marketers are now well versed in content marketing. In a recent survey, 89% of engineering marketers said that they were using content marketing as part of their overall marketing strategy.” In his article, Hayes goes on to say, “Most of them are having success,” and, “75% of engineering marketers say that content marketing is helping them deliver more qualified leads to their sales teams.”

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Topics: B2B Marketing, Marketing for Manufacturers, Personas, Marketing to Engineers

5 Steps of Industrial Manufacturing Brand Development Strategy

Posted by Cam Mirisola-Bynum on Sep 20, 2016 5:16PM

Key Elements Needed to Build Your Brand

Branding is important for every company in every industry. While many B2B manufacturing companies don’t worry about their brand development strategy, it is vital to recognize how important it is to have a solid, recognizable brand.

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Topics: Industrial Marketing Strategy, brand development strategy, B2B Branding

Are You Utilizing Your Sales Enablement Tools Correctly to Nurture Leads?

Posted by Cam Mirisola-Bynum on Aug 4, 2016 5:23PM

Aligning Sales and Marketing Via Your CRM Is a Sales Enablement Best Practice   

Got leads? Great! Now what? You might have more than a few in-house sales enablement resources that can help you organize and optimize your next steps. But you probably have one of the best sales enablement tools, quite literally, already at your fingertips—and you don’t realize it. But we’ll discuss that a bit further in this article.

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Topics: Sales Enablement Tools, Sales Enablement, Sales Enablement Strategy

Learn about B2B Inbound Marketing Strategies through Customized Workshops

Posted by Cam Mirisola-Bynum on Apr 21, 2016 11:1AM

Grant Marketing Workshops and Webinars Provide Demonstrable Marketing Strategies

We’re in the business, and even we know that the amount of information (about everything, everywhere) available to you is overwhelming. Yup, we’ve been known to close our laptops at the end of the day and swear off any more incoming anything—no more blogs, eBooks, case studies, emails, LinkedIn posts, well-manicured marketing messaging—nothing.

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Topics: B2B Marketing, B2B marketing strategy, Content Marketing Workshops, Inbound Marketing Workshops, CRM Strategies to Close Sales Workshops, Branding Workshops

Why Inbound Marketing Is the Best Sales Enablement Tool

Posted by Cam Mirisola-Bynum on Jan 22, 2016 4:23PM

Are You a Sales Enabler or Are You the Sales Disabler?

Being an enabler—in most circumstance—has gotten a bad rap. As an inbound marketing consultant, it’s right where I want to be. It is, in fact, my purpose for being (at least professionally), my Holy Grail. Yup, through the evergreen and helpfully informative content I’ve helped you create on your website, “I’ll” sit there all night helping you to get the hits you yearn for. And that’s just a small piece of the inbound marketing action I can provide for you (because I can also be a faithful and indefatigable brand ambassador for you). Strung out metaphors aside, this is serious stuff, and your business depends on me doing mine.

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Topics: Inbound Marketing, Content Marketing, Sales Enablement Tools, Sales Enablement, Inbound Marketing Consultant, Sales Enablement Strategy

Common Challenges in B2B Inbound Marketing

Posted by Cam Mirisola-Bynum on Dec 11, 2015 6:32PM

Get Better Training and Buy-In for B2B Inbound Marketing

B2B Inbound marketing, while extremely effective, comes with challenges. Year after year, companies seem to struggle with the same efforts. While proving the ROI of marketing activities is still the top challenge, finding an executive sponsor and team training are rapidly rising to the top of the list. Companies need both executive buy-in and appropriate training of sales and marketing teams to achieve the inbound marketing success they strive for. While all other challenges mentioned in this survey have declined from the previous year, these two have increased. HubSpot’s “State of Inbound 2015” report examines these developing trends.

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Topics: Inbound Marketing, B2B marketing strategy, Content Marketing, B2B Inbound Marketing, Content Marketing Plan, Inbound Marketing ROI, Content Marketing Workshops

Trends and Challenges in B2B Inbound Marketing for 2015

Posted by Cam Mirisola-Bynum on Dec 3, 2015 5:34PM

Do You Know What They Are and What to Do about Them?

It’s called work for a reason. And you want to know that all your work actually, well, works. So do we. There are many B2B marketing tactics, tools, and technologies available today to help us all work smarter and more effectively. Some change with cultural shifts and others drive social groundswells—and we all need to be prepared to take advantage of the opportunities they provide.

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Topics: Inbound Marketing, B2B Inbound Marketing, Inbound Marketing ROI

What Does Your Inbound Marketing ROI Cost You?

Posted by Cam Mirisola-Bynum on Nov 12, 2015 5:4PM

Gaining Qualified Leads and Increasing Overall ROI

Leads. We all want them. We need them. We know how crucial generating leads is to your company’s success—and that generating qualified leads shares top spot with closing sales once you nurture them down the funnel. Your boss knows this as well. In fact, CEOs will often put costs in the rearview when generating leads in order to yield successful results. HubSpot’s recently released “State of Inbound 2015” study delves deeper into this trend.

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Topics: Inbound Marketing, Inbound Marketing ROI

A Content Marketing Plan Provides Your Best Sales Enablement Tools

Posted by Cam Mirisola-Bynum on Oct 13, 2015 4:1PM

The Direct Link between Content Marketing and Sales

Joe, Shirley, Ruth, and James are hardworking sales people. And they hit their numbers every time. But you need the numbers to increase and your company wants to shift into new markets, so you’re facing a double whammy of a transition. They all have very different personalities and approaches to work, and their own preferences for how and when they communicate to prospects and customers. You spend way too much time creating sales enablement strategies that support each of their styles of working. You need a plan that will encompass all their work habits and keep you from having to micromanage their different approaches for engaging with clients. On top of that, corporate is after you to align branding and messaging more consistently. You need a content marketing plan. 

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Topics: Content Marketing, Content Marketing Strategy, Content Marketing Plan, Sales Enablement

Why You Need a Sales-Centric Content Marketing Strategy NOW!

Posted by Cam Mirisola-Bynum on Oct 9, 2015 3:15PM

A Content Marketing Plan Is all about Sales

You’re comfortable doing business the way you’ve been doing it for years. We get that. But there’s an inherent problem with that. Your customers and prospects aren’t; their buying habits have changed—dramatically. Technology has been driving this content marketing train for a while now, and the painful reality is that if you don’t jump onboard, your potential customers will be leaving the station without you. Stale metaphors aside, you really need to get on track with how business is being done and create a content marketing plan. Okay, bad puns behind us now, let’s get to the meat of it.

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Topics: Content Marketing, Content Marketing Strategy, Content Marketing Plan

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