Grant Marketing Blog

Marketing for Manufacturers and Writing Content to Engineers

Posted by Cam Mirisola-Bynum on Mar 8, 2017 11:8AM

Why Personas Make All the Difference

If you are marketing to engineers, there’s something you should know. According to John Hayes, CEO of engineering.com, “Engineering marketers are now well versed in content marketing. In a recent survey, 89% of engineering marketers said that they were using content marketing as part of their overall marketing strategy.” In his article, Hayes goes on to say, “Most of them are having success,” and, “75% of engineering marketers say that content marketing is helping them deliver more qualified leads to their sales teams.”

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Topics: B2B Marketing, Marketing for Manufacturers, Personas, Marketing to Engineers

What Industrial Manufacturers Don’t Get about B2B Marketing

Posted by Bob Grant on Feb 9, 2017 9:56AM

B2B Marketing Plan Myths and Realities

The mission for industrial manufacturers in general focuses on making a quality product for a fair price that has demand enough to support the growth of their company with a reasonable profit. Marketing often takes a back seat to product development, production, and sales. What are the myths and what is the reality when it comes to the need for and creation of a viable marketing plan?

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Topics: B2B Marketing, Industrial Marketing, Industrial Manufacturers

How NOT to Overspend on Your Web Design for B2B Manufacturing

Posted by Tejasvi Desai on Dec 21, 2016 12:59PM

Increase Your ROI by Switching to GDD

If you are a business owner, you are most likely to agree that the polar vortex isn’t the only thing sending chills down your spine—a one-time web design cost is capable of achieving the same effect!

What’s the alternative, you ask? We’d be lying if we said there’s a way to spend less on web design, but what if there’s a hack that spreads out the cost over a period of time AND increases return on investment? It could be in the form of higher traffic, more leads, or even a higher closing rate, depending on your goals.

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Topics: B2B Marketing, Growth-Driven Design

Top 4 Trends Influencing the 2017 B2B Content Marketing Budget

Posted by Tejasvi Desai on Sep 23, 2016 2:34PM

Move Over 2016, New B2B Content Marketing Trends for 2017 Are Here!

As the significance of content marketing continues to grow in the B2B industry, marketers have loosened their purse strings to make more room for it in their budget for the new fiscal year. A report released by PulsePoint and Digiday found that by 2017, content marketing and native ad budgets will grow 59 percent and 46 percent respectively; potentially outpacing search and social budgets.

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Topics: B2B Marketing, Content Marketing, B2B Inbound Marketing

SBANE's Matching Grant Program Receives Another $250,000 for Industrial Manufacturers

Posted by Bob Grant on Jul 21, 2016 1:6PM

The Commonwealth of Massachusetts has once again appropriated $250,000 for the Smaller Business Association of New England’s (SBANE) Matching Grant Program for industrial manufacturers. The Massachusetts State Legislature has appropriated these funds for the purpose of providing high-powered consulting expertise to small and medium-sized Massachusetts-based manufacturers undergoing a business transition.

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Topics: B2B Marketing, Industrial Marketing, Industrial Manufacturing Companies, Industrial Manufacturers

8 Ways to Transform Your B2B Mobile Marketing

Posted by Sophorn Chhay on May 25, 2016 2:23PM

Get Moving on Your Mobile Marketing Strategy for B2B

Did you know that smartphone users typically check their phones 150 times a day? This is just one statistic that communicates the importance of mobile communication in today’s marketplace.

If you think this doesn’t apply to B2B brands, think again. Just like the average consumer, business professionals are never too far from their mobile device. In fact, according to a survey of B2B decision makers, 42 percent of researchers use a mobile device during the B2B purchasing process.

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Topics: B2B Marketing, Mobilegeddon, b2b mobile marketing, B2B mobile marketing strategy

Boston B2B Inbound Marketing and Branding Agency Moves to Copley Square

Posted by Bob Grant on Apr 29, 2016 10:15AM

Grant Marketing on the Move Again in Boston

Willie Nelson’s iconic hit, “On the Road Again,” strikes a particular chord for us these days, because at Grant Marketing, we find ourselves singing, “On the Move Again.” Yes, we are on the move again! Again? You might ask.

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Topics: B2B Marketing, B2B marketing agency, B2B Inbound Marketing, B2B Branding

Learn about B2B Inbound Marketing Strategies through Customized Workshops

Posted by Cam Mirisola-Bynum on Apr 21, 2016 11:1AM

Grant Marketing Workshops and Webinars Provide Demonstrable Marketing Strategies

We’re in the business, and even we know that the amount of information (about everything, everywhere) available to you is overwhelming. Yup, we’ve been known to close our laptops at the end of the day and swear off any more incoming anything—no more blogs, eBooks, case studies, emails, LinkedIn posts, well-manicured marketing messaging—nothing.

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Topics: B2B Marketing, B2B marketing strategy, Content Marketing Workshops, Inbound Marketing Workshops, CRM Strategies to Close Sales Workshops, Branding Workshops

Eight Criteria for a Powerful Brand Essence

Posted by Cam Mirisola-Bynum on Aug 5, 2015 3:23PM

Have a Healthy, Heart-Hitting Company Brand

Why is Walt Disney World® magical? Why are Volvos safe? Why are Jeeps® adventurous? Each of these answers boils down to one thing: brand essence. It is the emotion your brand conveys. In other words, it is the emotional heart—some would say, soul—of your brand. So, Disney World, Volvos, and Jeeps evoke feelings of magic, safety, and adventure, respectively, among their customers. Better yet, these characteristics are associated with these companies even by people who don’t buy Jeeps, Volvos, or go to Disney. Well done.

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Topics: B2B Marketing, Branding, brand message, brand promise, brand essence

Matching Grant Funds for Industrial Manufacturers in Massachusetts

Posted by Bob Grant on Jul 27, 2015 11:30AM

Industrial Manufacturers Can Apply for Money!

Charlie Baker and the Commonwealth of Massachusetts want to help pay for your marketing consulting, or other consultative project.

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Topics: B2B Marketing, Industrial Marketing, Industrial Manufacturing Companies, Industrial Manufacturers

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