Grant Marketing Blog

Stop Hitting the Snooze Button on Your B2B Website Update

Posted by Tejasvi Desai on Feb 7, 2017 3:47PM

Wake Up to the New Way to Build a Peak Performing Website with Growth-Driven Design

What’s the worst thing about having to install a software update—the restart, right? As if the death of all your 128 open tabs wasn’t bad enough, you have to wait until your device turns back on! We have become so accustomed to putting our devices to sleep—be it mobile phones or computers—that we no longer have the patience to wait for a reboot. 

Website redesign is no different from that update notification you keep avoiding for as long as possible.

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Topics: B2B marketing agency, Growth-Driven Design

Boston B2B Inbound Marketing and Branding Agency Moves to Copley Square

Posted by Bob Grant on Apr 29, 2016 10:15AM

Grant Marketing on the Move Again in Boston

Willie Nelson’s iconic hit, “On the Road Again,” strikes a particular chord for us these days, because at Grant Marketing, we find ourselves singing, “On the Move Again.” Yes, we are on the move again! Again? You might ask.

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Topics: B2B Marketing, B2B marketing agency, B2B Inbound Marketing, B2B Branding

Does Your Current B2B Marketing Strategy Align with Your Goals?

Posted by Vidushi Bhardwaj on Jun 24, 2015 4:11PM

Uncovering 2015 B2B Marketing Trends and Challenges

As the spread of digital media and mobile technology continues to transform the B2B buying process, integration of the latest B2B marketing technologies and tools into a seamless cross-channel marketing strategy has never been more critical to driving revenue and growth. The companies that fail to focus on digital channels—particularly interactive communication channels like social networks and blogging—may struggle to retain customers, inspire conversions, and win new sales.

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Topics: B2B Marketing, B2B marketing agency, B2B marketing strategy

The 4 Marks to Hit when Targeting Content in Industrial Marketing

Posted by Samantha Hunter on Jun 11, 2015 1:29PM

How to Ensure Prospects Are Content with Your Content

Competition is only getting fiercer. The interwebs, more crowded. And people’s attention spans, much shorter. In today’s ever-changing marketing culture, it’s crucial to be one step ahead of the competition. You want your business to be the one catering to your buyer personas’ needs—not your competitors. If you are an industrial manufacturer, you need to structure your marketing content in the way that most effectively relays the message that your inbound marketing strategy delivers.

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Topics: B2B Marketing, Industrial Marketing, Industrial Content Marketing, B2B marketing agency, Industrial Marketing Strategy

How to Set Your B2B Marketing Strategy and Goals for 2015

Posted by Bob Grant on Apr 8, 2015 9:38AM

Be Marketing Agency SMART About it!

As a B2B marketing agency and certified inbound marketing consultant, we see that companies that plan a robust B2B marketing strategy are more likely to reach their goals. Whether you have short-term or long-term goals, sales and marketing planning can help you manage the process. You need to clearly describe your goals, set a deadline for meeting them, and understand the desired end result. This can all be accomplished by focusing on SMART, a methodology that helps you make, well, “smart” goals!

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Topics: inbound marketing agency, B2B marketing agency, B2B marketing strategy, marketing goals

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