Grant Marketing Blog

The Science Behind the Success of Growth-Driven Design

Posted by Tejasvi Desai on Aug 16, 2016 1:8PM

An Efficient, Effective, Affordable, and User-Focused Web Strategy to Complement Your B2B Inbound Marketing Efforts

The purpose of a website has transformed drastically over time—what was once considered optional, high-tech, and even fancy, is now indispensable to even B2B industrial manufacturers. And, so is the need to constantly update it.

Basic web redesign is just not efficient enough to keep up with the dynamics of the marketplace, changing customer expectations, and advancements in technology.

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Topics: B2B marketing strategy, B2B Inbound Marketing, Growth-Driven Design

What’s In Your Inbound Marketing Toolbox?

Posted by Tejasvi Desai on Jul 25, 2016 3:59PM

Do You Have the Right Tools to Catch 'Em All? We're Talking Inbound Leads, not Pokémon!

Inbound marketing relies heavily on content creation to attract target audiences. However, attracting is just the first step of the process. To be able to transition from attracting to converting, and then from closing to delighting, you will need much more than just content.

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Topics: Inbound Marketing, B2B marketing strategy, Inbound Marketing Strategy

Learn about B2B Inbound Marketing Strategies through Customized Workshops

Posted by Cam Mirisola-Bynum on Apr 21, 2016 11:1AM

Grant Marketing Workshops and Webinars Provide Demonstrable Marketing Strategies

We’re in the business, and even we know that the amount of information (about everything, everywhere) available to you is overwhelming. Yup, we’ve been known to close our laptops at the end of the day and swear off any more incoming anything—no more blogs, eBooks, case studies, emails, LinkedIn posts, well-manicured marketing messaging—nothing.

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Topics: B2B Marketing, B2B marketing strategy, Content Marketing Workshops, Inbound Marketing Workshops, CRM Strategies to Close Sales Workshops, Branding Workshops

Common Challenges in B2B Inbound Marketing

Posted by Cam Mirisola-Bynum on Dec 11, 2015 6:32PM

Get Better Training and Buy-In for B2B Inbound Marketing

B2B Inbound marketing, while extremely effective, comes with challenges. Year after year, companies seem to struggle with the same efforts. While proving the ROI of marketing activities is still the top challenge, finding an executive sponsor and team training are rapidly rising to the top of the list. Companies need both executive buy-in and appropriate training of sales and marketing teams to achieve the inbound marketing success they strive for. While all other challenges mentioned in this survey have declined from the previous year, these two have increased. HubSpot’s “State of Inbound 2015” report examines these developing trends.

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Topics: Inbound Marketing, B2B marketing strategy, Content Marketing, B2B Inbound Marketing, Content Marketing Plan, Inbound Marketing ROI, Content Marketing Workshops

Does Your Current B2B Marketing Strategy Align with Your Goals?

Posted by Vidushi Bhardwaj on Jun 24, 2015 4:11PM

Uncovering 2015 B2B Marketing Trends and Challenges

As the spread of digital media and mobile technology continues to transform the B2B buying process, integration of the latest B2B marketing technologies and tools into a seamless cross-channel marketing strategy has never been more critical to driving revenue and growth. The companies that fail to focus on digital channels—particularly interactive communication channels like social networks and blogging—may struggle to retain customers, inspire conversions, and win new sales.

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Topics: B2B Marketing, B2B marketing agency, B2B marketing strategy

Crafting the Perfect Social Media Post for Industrial Marketing

Posted by Samantha Hunter on Jun 16, 2015 1:48PM

Write a Post to Boast About

Social media posts are an essential part of any industrial marketing strategy for manufacturers. You read that right. Yes, social media is an intrinsically viable channel for you to get new customers and retain customer loyalty. Not only do these posts connect your business with the appropriate audience, but they also attract visitors to your website and can eventually turn strangers into customers and customers who align with your brand identity into evangelists for your products.

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Topics: Social Media, Industrial Marketing, B2B marketing strategy, Industrial Marketing Strategy

Search Trends for Industrial Marketing

Posted by Bob Grant on May 27, 2015 2:11PM

Responsiveness, Quality, and Speed Feed the Spiderbots!

Many industrial marketers still depend on SEO and PPC (pay per click) as the core of their industrial marketing strategy. Their goal is to outperform their competitors by outranking them with specific keywords and keyword phrases. While there is a larger framework for SEO-related concerns like blogging, backlinking, and updating title tags and meta descriptions, which are still important markers for spiderbots to locate web pages, the latest trends focus on mobile-friendly websites, content depth and quality (the spiderbots focus on “contextual search” algorithms), and website speed.

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Topics: B2B Marketing, Industrial Marketing, B2B marketing strategy, Industrial Marketing Strategy

Grant Marketing Grows its Industrial Marketing Agency

Posted by Bob Grant on May 18, 2015 1:12PM

A New Address—Same Effective B2B Marketing Strategies!

All good things must … grow! So we can remain flexible in our workspace as we move forward, Grant Marketing is moving our office location. Still in beautiful Back Bay, Boston, we now can be found in our new offices at 75 Arlington Street, Suite 500. Our contact info, including the phone numbers, remains the same. Grant Marketing’s main phone number is (857) 453-6744.

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Topics: Inbound Marketing, Boston marketing agency, Industrial Marketing, inbound marketing agency, brand development process, B2B marketing strategy

Are Your B2B Marketing Strategies Ready for Mobilegeddon?

Posted by Cam Mirisola-Bynum on Apr 28, 2015 5:17PM

Google’s Coming to Get You!

Mobilegeddon is upon us … and you’re still here! Congratulations! But will you be in a year? While this asteroid may have already hit, it’s possible that its after-effects will not be felt immediately. You may think that you are doing all you need to do with your B2B marketing strategies, but we want you to knowthat may not be so. As we talked about in our most recent blog post, the Google mobile algorithm is already at work crawling the web in real-time, and the ranking results may take time to show tangible drops, or rises, in SEO ranking. But this does not mean you have time to spare.

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Topics: B2B Marketing, B2B marketing strategy, Google Mobile Algorithm, Mobile Algorithm Assessment, Google Algorithm, Mobilegeddon, Moblie Friendly SEO

B2B Marketing Strategies and Millennials

Posted by Bob Grant on Apr 16, 2015 1:53PM

Millennials on the Move with Mobile Devices

If your B2B marketing strategy does not include video and mobile marketing, you may be missing out on reaching a key buying influence: Millennials. According to a recent study fielded by Millward Brown, “Changing Face of B-to-B Marketing,” 46% of B2B purchase decision-makers were Millennials, up from 27% in 2012.

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Topics: B2B marketing strategy

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