Grant Marketing Blog

How to Make Brand Ambassadors Out of Your Employees

Posted by Tejasvi Desai on Feb 10, 2016 11:37AM

5 Simple Steps to Take Your Brand Development Process to the Next Level

Branding is native to a company's marketing department, but the brand development process doesn't and shouldn't end there. It isn't the product or the pricing that truly sets your company apart from your competitor's, it's the branding. And, who speaks for what the company stands for better than its own employees? Branding is the reason one chooses Trader Joe's over any other grocery store or a Starbucks' latte instead of another brand's coffee, even though that same beverage is most likely available elsewhere (anywhere!) at a cheaper price. 

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Topics: Branding, brand development process, Brand Ambassador, Brand Strategy

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