How a Content Marketing Plan Can Save the Sales & Marketing Marriage
We all feel the pressure to be as efficient at our jobs as possible. Metrics dictate our decisions, follow us around, and predict our relative success … or failure. No one feels this more profoundly than salespeople. After all, if you distill it down, our jobs depend on their success. If nothing’s being sold, nobody’s getting paid. Having said that, the sales team isn’t in it alone. Marketing is an integral arm of sales. Traditionally, they have begrudgingly co-existed in many organizations—kind of like a bad arranged marriage. Both know they have an obligation to be there, yet they’ve discovered they don’t always speak the same language. There’s a disconnect that threatens to derail the best intentions of—what should be—a fruitful union. Content marketing is proven to attract prospects, and sales should be happy to embrace this methodology, because it will deliver the kind of leads they have been demanding for a long time.