Grant Marketing Blog

Stop Hitting the Snooze Button on Your B2B Website Update

Posted by Tejasvi Desai on Feb 7, 2017 3:47PM

Wake Up to the New Way to Build a Peak Performing Website with Growth-Driven Design

What’s the worst thing about having to install a software update—the restart, right? As if the death of all your 128 open tabs wasn’t bad enough, you have to wait until your device turns back on! We have become so accustomed to putting our devices to sleep—be it mobile phones or computers—that we no longer have the patience to wait for a reboot. 

Website redesign is no different from that update notification you keep avoiding for as long as possible.

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Topics: B2B marketing agency, Growth-Driven Design

How NOT to Overspend on Your Web Design for B2B Manufacturing

Posted by Tejasvi Desai on Dec 21, 2016 12:59PM

Increase Your ROI by Switching to GDD

If you are a business owner, you are most likely to agree that the polar vortex isn’t the only thing sending chills down your spine—a one-time web design cost is capable of achieving the same effect!

What’s the alternative, you ask? We’d be lying if we said there’s a way to spend less on web design, but what if there’s a hack that spreads out the cost over a period of time AND increases return on investment? It could be in the form of higher traffic, more leads, or even a higher closing rate, depending on your goals.

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Topics: B2B Marketing, Growth-Driven Design

What You NEED to Read before Redesigning Your B2B Manufacturing Website

Posted by Tejasvi Desai on Dec 9, 2016 2:7PM

GDD Is the Game-Changing Redesign of the Web Design Model 

Traditional web design is to website performance what cold calling is to marketing: inefficient, unprofitable, and time consuming. So, when you walk into a web design or marketing agency looking to give your B2B website a makeover or complete redesign and you do not hear the term growth-driven design—be afraid, very afraid!

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Topics: Growth-Driven Design

The Science Behind the Success of Growth-Driven Design

Posted by Tejasvi Desai on Aug 16, 2016 1:8PM

An Efficient, Effective, Affordable, and User-Focused Web Strategy to Complement Your B2B Inbound Marketing Efforts

The purpose of a website has transformed drastically over time—what was once considered optional, high-tech, and even fancy, is now indispensable to even B2B industrial manufacturers. And, so is the need to constantly update it.

Basic web redesign is just not efficient enough to keep up with the dynamics of the marketplace, changing customer expectations, and advancements in technology.

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Topics: B2B marketing strategy, B2B Inbound Marketing, Growth-Driven Design

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