Grant Marketing Blog

SBANE's Matching Grant Program Receives Another $250,000 for Industrial Manufacturers

Posted by Bob Grant on Jul 21, 2016 1:6PM

The Commonwealth of Massachusetts has once again appropriated $250,000 for the Smaller Business Association of New England’s (SBANE) Matching Grant Program for industrial manufacturers. The Massachusetts State Legislature has appropriated these funds for the purpose of providing high-powered consulting expertise to small and medium-sized Massachusetts-based manufacturers undergoing a business transition.

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Topics: B2B Marketing, Industrial Marketing, Industrial Manufacturing Companies, Industrial Manufacturers

Video Marketing and Your Industrial Marketing Strategy

Posted by Samantha Hunter on Jul 28, 2015 10:53AM

Lights, Camera, Action!

We all love a good story, and what better way to tell a story than through video. When it comes to video marketing, facts tell, but stories sell. Video is an integral tool in your industrial marketing arsenal, as it expands your reach and has a positive impact on your brand. With 75% of executives watching work-related videos at least once per week, it is no wonder that video is the preferred form of marketing content. Videos are quick and interactive ways to connect with leads and customers, so there is no reason to not use video marketing as a strategy. The bottom line: video marketing does have a place in industrial manufacturing.

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Topics: Industrial Marketing, Industrial Content Marketing, Industrial Manufacturing Companies

Matching Grant Funds for Industrial Manufacturers in Massachusetts

Posted by Bob Grant on Jul 27, 2015 11:30AM

Industrial Manufacturers Can Apply for Money!

Charlie Baker and the Commonwealth of Massachusetts want to help pay for your marketing consulting, or other consultative project.

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Topics: B2B Marketing, Industrial Marketing, Industrial Manufacturing Companies, Industrial Manufacturers

How to Make the Most of Your Trade Show Attendance

Posted by Samantha Hunter on Jul 14, 2015 3:40PM

Promote Your Product to Potential Customers

Let’s be upfront: industrial manufacturing trade shows are expensive. According to Exhibits USA, the going rate for purchasing a portable trade show display is approximately $100 to $150 per square foot. Combine this cost with the price of planning and promoting and before you know it, tens of thousands of dollars are out of your industrial marketing budget. The good news, you may ask? While expensive, trade shows are incredibly beneficial to your business. In fact, 81% of trade show attendees have buying authority. In other words, 81% of attendees are your potential customers. Trade shows are a great way to leverage your business by making meaningful, solid connections with potential buyers and current customers. When it comes to trade shows, one thing is certain: they are definitely worth your money.

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Topics: Industrial Marketing, Industrial Manufacturing Companies

Money for Massachusetts Manufacturers

Posted by Bob Grant on Jun 30, 2015 2:25PM

Matching Grants for Marketing Strategies

There are numerous sources of funds for small businesses and manufacturing companies located in Massachusetts, and one specifically targeted to manufacturing companies is now in the state budget. The Commonwealth of Massachusetts has once again appropriated $250,000 for SBANE's Manufacturing Matching Grant Program. The program seeks to provide targeted matching grants to manufacturing companies seeking to enhance the company's bottom line.

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Topics: Industrial Marketing, Industrial Manufacturing Companies

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