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Wow ... 73% of executives believe that marketers are not focused enough on results to truly drive incremental customer demand.

Prove the ROI of your marketing efforts with the 6 metrics explained in this article:6-mkt-metrics-thumb.jpg
·       Customer Acquisition Cost (CAC)
·       Marketing % of CAC
·       Ratio of Customer Lifetime Value to CAC (LTV:CAC)
·       Time to Payback CAC
·       Marketing Originated Customer %
·       Marketing Influenced Customer %
After reading this, you'll be able to present … and prove … the impact of your marketing efforts that indicate bottom-line influence—the ones that matter—to your boss.