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Wow ... 73% of executives believe that marketers are not focused enough on results to truly drive incremental customer demand.

Prove the ROI of your marketing efforts with the 6 metrics explained in this article:

• Customer Acquisition Cost (CAC)
• Marketing % of CAC
• Ratio of Customer Lifetime Value to CAC (LTV:CAC)
• Time to Payback CAC
• Marketing Originated Customer %
• Marketing Influenced Customer %

After reading this, you'll be able to present … and prove … the impact of your marketing efforts that indicate bottom-line influence—the ones that matter—to your boss.