Wow ... 73% of executives believe that marketers are not focused enough on results to truly drive incremental customer demand.
Prove the ROI of your marketing efforts with the 6 metrics explained in this article:
· Customer Acquisition Cost (CAC)
· Marketing % of CAC
· Ratio of Customer Lifetime Value to CAC (LTV:CAC)
· Time to Payback CAC
· Marketing Originated Customer %
· Marketing Influenced Customer %
After reading this, you'll be able to present … and prove … the impact of your marketing efforts that indicate bottom-line influence—the ones that matter—to your boss.
