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Account-Based Marketing Strategy

Account Based Marketing Target AudienceAccount-based marketing (ABM) is a marketing strategy widely used by B2B marketing agencies. The basic premise is that you target companies you already do business with, or businesses that are in your close orbit or ecosystem, to drill deeper into their organizations to attract prospects that are, by definition, already a good customer fit.

ABM focuses on account-based data to attract, engage, convert, and measure progress against customers and prospects. ABM doesn’t rely on scoring accounts with leads, but engaging multiple stakeholders from a single account in a targeted, more personalized manner.

There are factors that indicate how ready your organization is to adopt a successful ABM strategy, such as:

  • Assessing your internal process
  • Knowing how long your deal cycle takes to close
  • Aligning your marketing and sales teams

Fill out the form to find out how ready you are to widen your net with accounts you already have success with.