Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.
Start creating buyer personas according to what you know about the different categories your audience falls under. This buyer personas template created by our partner, HubSpot, will help you:
Fill out the form to access this fully customizable Buyer Personas PowerPoint template.