The Beginner's Guide to CRM

“Customer relationship management” (CRM) can sound intimidating to small- and mid-sized businesses. After all, if your company only has a handful of customers, why do you need a dedicated process or system to keep track of them?

At its core, a CRM is not just useful to large enterprise companies—it’s essential for businesses of all sizes. But don’t just take our word for it.

It's hard to argue with the numbers. Did you know:

• 75% of sales managers say that using a CRM helps to drive and increase sales?
• CRM systems improve customer retention by 27%?

Download this guide for a full understanding of CRM and to get details like:

• 4 benefits of CRM
• 9 must-have features of a CRM