LinkedIn Marketing Checklist for B2B Companies

Driving Adoption, Reach, and Conversions

With LinkedIn hitting the 500-million-member milestone, you’ll find key decision-makers, influencers, and opinion leaders from different industry verticals—the people you want to target—all in one place.

LinkedIn is changing the way companies of all sizes communicate, recruit, and market. It harnesses the potential of social and content to influence every stage of the buyers’ journey.

The onus is on you, as B2B marketers, to tap into the power of LinkedIn and its products to better reach and nurture your target audience.

Our checklist will help you benchmark your LinkedIn marketing strategy against industry best practices like…

• Establishing a Company Page and making it easy to find
• Attracting followers and increasing your social presence online
• Building a content stream and engaging followers through clear CTAs
• Extending and scaling your reach through targeted campaigns

Once you learn how to leverage LinkedIn as part of an integrated B2B inbound marketing strategy, you will drive awareness, increase quality leads, and ultimately, ROI.

Download our checklist to optimize your B2B marketing efforts through LinkedIn.