McKetchnie adds answer engine optimization to her toolkit for guiding B2B and manufacturing clients through a changing search landscape
BOSTON, Massachusetts — September 21, 2026 — Grant Marketing announced today that Inda McKetchnie, an Account Manager at the Boston-based B2B marketing agency, has completed HubSpot Academy’s AEO Fundamentals certification, adding a new layer of expertise to the strategic positioning work she does for clients.
Topics: AEO Certification for Demand Gen, AEO Expertise for B2B Marketing
New answer engine optimization (AEO) expertise strengthens Grant Marketing’s ability to help B2B companies increase visibility across traditional search and AI-powered answer engines
Topics: Industrial Marketing Strategy, AEO Certification for Demand Gen, Answer Engine Optimization Expertise, AEO Expertise for B2B Marketing
