Grant Marketing Blog

Marketing Trends for Manufacturers in 2018

Posted by Cam Mirisola-Bynum on Mar 9, 2018 3:28PM

Where Does Your Industrial Manufacturing Company Stand Among Peers?

Much like 2013's infamous “cronut”—the decidedly un-irresistible croissant/donut hybrid—marketing trends can go stale nearly as fast as they're “baked.” Unlike the unfortunately-named cronuts, however, content marketing remains a cornerstone of successful campaigns for businesses in 2018, no matter what industry they operate in.

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Topics: Content Marketing Strategy, Content Marketing Plan, DIY Inbound Marketing Assessment, Inbound Marketing Assessment

6 Ways to Optimize Your Industrial Manufactuirng Social Media Profiles

Posted by Rebecca Ahmed on Feb 21, 2018 12:20PM

Begin with the Basics for Social Media Campaigns  

According to Statista, 81% of the U.S. population had a social media profile in 2017. Which is why it comes as no surprise that many businesses are utilizing social media for audience engagement, customer retention, and overall company growth.

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Topics: Social Media, Inbound Marketing, Industrial Manufacturers

Who Should You Hire: A B2B Marketer or a B2B Marketing Agency?

Posted by Tejasvi Desai on Jan 11, 2018 11:9AM

Top 6 Reasons for Manufacturers to Outsource Their B2B Marketing Efforts  

 As a manufacturing company in an increasingly competitive B2B environment, you know how difficult it is to stand out. Marketing is a sure-fire way to spread the word about your business and its unique selling proposition. You could either entrust your marketing activities to an in-house team of marketers or hire a marketing agency to take care of your marketing needs. However, if you’re concerned about the up-front costs of a marketing agency, here are 6 reasons why this is money well spent—and also, why you might not spend more after all.

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Topics: B2B Marketing, B2B Inbound Marketing, Website Assessment

The Importance of Cleaning Your CRM Database

Posted by Rebecca Ahmed on Dec 22, 2017 10:35AM

Ensure Your Company Is Targeting the Right Audiences, with the Right Content, at the Right Time

How often does this happen? You unsubscribe from a company’s newsletter or company emails, and STILL have emails from that same company popping into your inbox? Frustrating, right? That frustration is a direct result of a “dirty” CRM database—or a CRM that has redundant or incomplete data.

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Topics: Database Clean-Up, CRM Maintenence

Powerful Ways to Use the Pareto Principle in B2B Inbound Marketing

Posted by Esther Pia Cordova on Dec 5, 2017 4:30PM

Find Your Unicorns and Share Them!

One of the fastest ways to drain company marketing resources, particularly in the B2B industrial manufacturing sector, is to chase after every lead, platform, and format in an effort to “strike gold” through diversification. Unfortunately, if and when you do stumble across the perfect combination, it’s highly unlikely any benefit will be worth all that discovery cost. What’s a company eager for an audience, then, to do? Tap into the powerful Pareto Principle, also called the 80:20 rule—a concept that indicates that 80% of results will come from 20% of efforts at any given time or setting.

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Topics: Industrial Marketing Strategy, B2B Inbound Marketing, Inbound Marketing Strategy

4 Reasons to Switch to B2B Inbound Marketing

Posted by Maya Raghavan on Aug 15, 2017 1:58PM

Find Out What Your Competitors Are Up To …

If you’re in business today, you’ve probably at least heard of inbound marketing. You may have thought about looking into it. And if your current marketing efforts are doing the job—that’s great! The reality is that your life—both professionally and personally—has felt the impact of inbound marketing, whether you are consciously aware of it or not.

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Topics: B2B Marketing, Inbound Marketing, B2B Inbound Marketing, Inbound Marketing Assessment

The Top 4 Items to Fix Before Starting a B2B Inbound Marketing Program

Posted by Cam Mirisola-Bynum on Aug 3, 2017 4:38PM

What You Need to Have in Place for Your Inbound Marketing Strategy to Be Successful

When a marketing agency begins working with a client to implement an inbound marketing program, it will cover a long list of elements needed to ensure that company’s readiness to undertake inbound marketing strategies. There are four foundational items that need to be working properly to even begin.

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Topics: Inbound Marketing, B2B Inbound Marketing, DIY Inbound Marketing Assessment, Inbound Marketing Assessment

Top 4 Marketing Tips for B2B Industrial Manufacturing on LinkedIn

Posted by Vidushi Bhardwaj on Jul 20, 2017 11:5AM

How to Optimize LinkedIn Features for Industrial Marketing

Now that you know what LinkedIn is and why having a company page on LinkedIn is important (and if you don’t—see this blog), it’s time to focus on how to use its features as part of an integrated industrial marketing strategy.

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Topics: Social Media, Industrial Marketing, LinkedIn for B2B, Industrial Manufacturers, LinkedIn marketing

The LinkedIn Marketing Guide for Manufacturing Companies

Posted by Vidushi Bhardwaj on Jun 29, 2017 11:57AM

Implementing Industrial Marketing on the World’s Only Professional Platform—LinkedIn

LinkedIn’s mission is to connect the world’s professionals to help them be more productive and successful. According to LinkedIn’s Official Blog page, the site now boasts over 500 million registered members in over 200 countries and territories and 13 million company pages—collectively delivering nine billion content impressions per week in its newsfeed. The breakneck speed at which it continues to grow further solidifies LinkedIn’s reputation as the world’s largest professional social networking site.

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Topics: Social Media, Industrial Marketing, LinkedIn for B2B, Industrial Marketing Strategy, Industrial Manufacturing Companies, Industrial Manufacturers, LinkedIn marketing

5 Questions Manufacturers Should Ask before Hiring a B2B Marketing Agency

Posted by Tejasvi Desai on Jun 26, 2017 3:55PM

The Manufacturer-Marketer Partnership Requires Work: Set Expectations so it Will Work Well

As a manufacturer, your B2B marketing agency is probably your first line of defense in the competition of the open market, but a mismatch in goals or motivations could short-circuit your future success. At Grant Marketing, we know how important it is for you to fortify the presence of your product or service on the market for continual growth and profit. 

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Topics: B2B marketing agency, B2B Inbound Marketing, Marketing for Manufacturers

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