Strengthen Your Brand and Inbound Marketing Strategies
Navigating industrial sales and marketing is very different from other sectors where consumers are often swayed by clever ad campaigns that appeal to their emotions. Statistic support the reality that today’s astute industrial buyers have done their research and are knowledgeable about the solution you are offering, long before you identify them as a “prospect.”
Topics: rebrand, Inbound Marketing Assessment, Marketing for Manufacturers, B2B Branding, Inbound Marketing Strategy, Industrial Marketing Strategy
Why Your Sales Team Needs to Be Your Most Authentic Brand Advocate
Are your sales and marketing functions copacetic? Or are they more like two ships that, if you’re lucky, pass in the night? Aligning your company’s marketing and business development functions:
Topics: rebrand, B2B Branding, Brand Strategy, Brand strategist, Brand Loyalty, Branding, Industrial Branding
Successful Government Program Designed to Help Manufacturers Improve Revenue Generation
The Commonwealth of Massachusetts has once again appropriated funds for New England Business Association’s Manufacturing Matching Grant Program. The program seeks to provide targeted matching grants to Massachusetts-based manufacturing companies seeking to undergo a business transition and enhance the company’s bottom line.
Topics: Marketing for Manufacturers, brand development strategy, Industrial Manufacturing Companies
Preserving the Brand Perception and Preparing for the Transition
We’ve been talking a lot about branding lately, especially as it relates to family-owned industrial manufacturing businesses. Multi-generational companies, built over decades, possess brands that are the result of thoughtful planning—or by default, simply a reflection of their founders’ personalities.
Topics: employee-owned, rebrand, family business, B2B Branding, Brand Strategy, Brand strategist, Brand Consultant, brand development strategy
The Significant Influence of Employee-Owned Certifications
This important article on employee-owned companies and how a brand influences behavior is written by John Case, originally posted on his website, Employee-Owned America, and we are sharing it here with his permission.Topics: B2B Branding, brand development, Branding, employee-owned
Branding the Past for the Future—A Family Affair
Does your company have a distinct brand, based upon a thoughtful brand development process? Or is your company’s brand more of an extension of the founder’s personality?
Topics: B2B Branding, Brand Strategy, Industrial Branding, brand development strategy, family business, rebrand
But … Do Your Employees “Get” Your Brand?
Are your employees killing your company brand?
“Great company—possibly one of the best to work for.”
“You learn to appreciate good companies because almost all companies are better to work for than this one.”
Which one of these sounds most like what your employees might say? Or perhaps somewhere in-between? These quotes, from online employee reviews, illustrate how important employee perceptions are in shaping external perceptions of a company’s brand.
Topics: Brand Strategy, brand development strategy, Brand Ambassador, Brand Loyalty
General Data Protection Regulation Goes into Effect on May 25
You’d better get ready! Wait … for what?
The GDPR (General Data Protection Regulation) is a new EU Regulation which will replace the 1995 EU Data Protection Directive (DPD) that will significantly enhance the protection of the personal data of EU citizens and increase the obligations of organizations—including those in the U.S.—who collect or process personal data.
Topics: GDPR, General Data Protection Regulation
Yes, You’re Busy—but You Have Lots of Low-Hanging Fruit to Share!
News, updates, and new product releases are just a few of the topics that manufacturing companies can promote through a running “blog” of current information. Blog, you say? Too busy taking care of business on the production floor to even consider writing technical intel info or pithy subjects on the latest industry buzz? We get it. While we strongly recommend you get a full-fledged content program underway, we also want to let you know there are some things you can do in lieu of that. Here’s where the “news blog” comes in.
Topics: News, Inbound Marketing Consultant, Inbound Marketing Strategy, Content Marketing Strategy, Industrial Manufacturers, Industrial Manufacturing Companies, Industrial Marketing
Where Does Your Industrial Manufacturing Company Stand Among Peers?
Much like 2013's infamous “cronut”—the decidedly un-irresistible croissant/donut hybrid—marketing trends can go stale nearly as fast as they're “baked.” Unlike the unfortunately-named cronuts, however, content marketing remains a cornerstone of successful campaigns for businesses in 2018, no matter what industry they operate in.
Topics: Inbound Marketing Assessment, DIY Inbound Marketing Assessment, Content Marketing Strategy, Content Marketing Plan
