Grant Marketing Blog

How to Create Buyer Personas for Your Industrial Company

Posted by Jason Underhill on Jan 29, 2019 3:26PM

Define Your Target Market to Ensure Marketing Success

Far too often, companies dive head first into paid advertising and content marketing without putting real effort into figuring out exactly who their buyers or customers are. To create an effective marketing plan, you first must understand exactly who your target audience is—allowing you to create targeted initiatives that maximize your advertising ROI and content effectiveness.

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Topics: Buyer Personas

How to Start a B2B Inbound Marketing Plan

Posted by Bob Grant on Jan 25, 2019 3:14PM

Set Yourself Up for Industrial Marketing Success in 6 Steps! 

What would you tell someone who wants to start a B2B business without first writing a business plan and establishing detailed goals, deadlines, and a budget? Bad idea, right?

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Topics: Inbound Marketing Assessment, DIY Inbound Marketing Assessment, Inbound Marketing Consultant, Content Marketing Strategy, Industrial Manufacturers, Industrial Content Marketing, inbound marketing campaign, Inbound Marketing

Improve SEO for B2B Industrial Manufacturing Companies

Posted by Jason Underhill on Jan 17, 2019 12:27PM

6 SEO Tips to Keep up With Google in 2019

SEO strategies are constantly changing in an effort to keep up with Google’s latest algorithm release (the formula Google uses to serve you the most relevant search results based on your query). Each year, Google changes their algorithm 500 to 600 times to ensure they’re staying on the edge of innovation and continuously improving their search experience for users. While only a few of these “updates” implement major changes that are immediately obvious to marketers, it’s still important to stay on top of the latest optimization efforts to improve your website’s visibility.

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Topics: Website Optimization

New Year, New You: 5 Top Industrial Marketing Trends for 2019

Posted by Jason Underhill on Jan 7, 2019 4:32PM

Get on the Ball with the Latest B2B Marketing Best Practices

Now that 2018 is officially wrapped up and in the rearview mirror, it’s time for B2B marketers to assess how they can improve upon the previous year’s results. Marketing is dynamic by nature, and if you’re not actively evolving your strategies, your business will be left behind. It’s become more important than ever to stay attuned to the latest industrial marketing best practices to keep up with rapid advancements in technology and the continuously changing buyers’ expectations.

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Topics: Marketing for Manufacturers

What Is an Industrial Marketing Agency?

Posted by Bob Grant on Jan 3, 2019 5:49PM

And Why Do I Need One? 

Let’s start with: what is industrial marketing? In its most general sense, industrial marketing is a segment of B2B marketing, with a specific focus on manufacturing and industrial companies selling to other industrial and manufacturing companies. Therefore, an industrial marketing agency is a firm that helps industrial manufacturing companies with their efforts to grow their businesses in the industrial marketplace.

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Topics: Marketing for Manufacturers, Inbound Marketing Strategy, Industrial Marketing Strategy, Industrial Marketing

4 Ways to Build Industrial Marketing Muscle

Posted by Adele Pollis on Nov 20, 2018 4:3PM

Strengthen Your Brand and Inbound Marketing Strategies

Navigating industrial sales and marketing is very different from other sectors where consumers are often swayed by clever ad campaigns that appeal to their emotions. Statistics support the reality that today’s astute industrial buyers have done their research and are knowledgeable about the solution you are offering, long before you identify them as a prospect. 

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Topics: rebrand, Inbound Marketing Assessment, Marketing for Manufacturers, B2B Branding, Inbound Marketing Strategy, Industrial Marketing Strategy

Are You Selling Your Industrial Marketing Brand?

Posted by Adele Pollis on Nov 7, 2018 1:10PM

Why Your Sales Team Needs to Be Your Most Authentic Brand Advocate

Are your sales and marketing functions copacetic? Or are they more like two ships that, if you’re lucky, pass in the night? Aligning your company’s marketing and business development functions:

  • Unifies your team
  • Builds strategic cohesion
  • Keeps the sales pipeline flowing
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Topics: rebrand, B2B Branding, Brand Strategy, Brand strategist, Brand Loyalty, Branding, Industrial Branding

Matching Grant Funds Available for Industrial Manufacturers in Massachusetts

Posted by Jason Underhill on Aug 31, 2018 10:6AM

Successful Government Program Designed to Help Manufacturers Improve Revenue Generation

The Commonwealth of Massachusetts has once again appropriated funds for New England Business Association’s Manufacturing Matching Grant Program. The program seeks to provide targeted matching grants to Massachusetts-based manufacturing companies seeking to undergo a business transition and enhance the company’s bottom line.

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Topics: Marketing for Manufacturers, brand development strategy, Industrial Manufacturing Companies

The Next Generation of Brand Succession in a Family Business

Posted by Adele Pollis on Aug 20, 2018 2:21PM

Preserving the Brand Perception and Preparing for the Transition

We’ve been talking a lot about branding lately, especially as it relates to family-owned industrial manufacturing businesses. Multi-generational companies, built over decades, possess brands that are the result of thoughtful planning—or by default, simply a reflection of their founders’ personalities.

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Topics: employee-owned, rebrand, family business, B2B Branding, Brand Strategy, Brand strategist, Brand Consultant, brand development strategy

Building Employee Ownership Awareness Through Branding

Posted by John Case on Aug 6, 2018 3:28PM

The Significant Influence of Employee-Owned Certifications

This important article on employee-owned companies and how a brand influences behavior is written by John Case, originally posted on his website, Employee-Owned America, and we are sharing it here with his permission.
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Topics: B2B Branding, brand development, Branding, employee-owned

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