Grant Marketing Blog

Why Professional Industrial Photography Is Important to Your Sales

Posted by Bob Grant on Aug 30, 2021 1:58PM

The Look of Manufacturing in America
Even if you have a sales force, marketing manager, social media expert, or an event coordinator, they all need collateral to help sell your product or services. Your investment in machinery, technology, and expertise deserves the best visual representation through professional industrial photography. As well, you’ve spent all that money to be the best in your industry—people should see it in all its glory.

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Topics: Industrial Branding, Photography, Professional Industrial Photography

Why Manufacturing Needs Account-Based Marketing

Posted by Bob Grant on May 27, 2021 10:9AM

ABM Produces Better ROIs and Company Collaboration

What if we told you that you can adopt a marketing strategy—pretty much designed for B2B manufacturers—that doesn’t have you chasing down prospects that are complete unknowns. Oh, it also garners higher ROIs and cross-functional collaboration. Would you like to hear more about it?

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Topics: ABM, Account-Based Marketing, ABM Strategy for Manufacturers, ABM Strategy

Why Manufacturers Need a Strong Digital Strategy Now More Than Ever

Posted by Chelsea Lamb on Jan 27, 2021 10:32AM

This post was written by a guest contributor. Chelsea Lamb has spent the last eight years honing her tech skills and is the resident tech specialist at Business Pop. Her goal is to demystify some of the technical aspects of business ownership. 

Improve Your Manufacturing Digital Strategy and Strengthen Customer Loyalty

Staying competitive through the COVID-19 pandemic has demanded that B2B manufacturers undergo a rapid digital transformation. This accelerated shift to eCommerce represented a shock to the system in an industry built on sales reps and in-person trust-building. However, as the pandemic wears on and businesses grow accustomed to new ways of working, business owners are realizing the value of a robust digital presence.

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Revenue Attribution for the Industrial Marketer

Posted by Bob Grant on Jan 8, 2021 4:46PM

How Tracking Revenue Attribution Helps Focus Your Marketing Strategies

Every industrial manufacturer’s goal is to increase revenue, which is made even more challenging in the middle of a pandemic and economic uncertainty. Every bit of insight we can gain to measure our efforts and our prospect’s and customer’s responses to them is valuable, especially during dynamic, unpredictable shifts in the markets. That’s where revenue attribution comes to our aid! 

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Why Print Still Belongs in Your Marketing Strategy

Posted by Inda McKetchnie on Jul 29, 2020 11:47AM

How Print Marketing Strategies Are Unique from Digital Strategies

When you think about marketing today, a lot of it revolves around digital strategies, whether it’s social media campaigns, best SEO practices, or online content. Billboards, printed pamphlets, and print ads seem to be a thing of the past—but are they?

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Topics: B2B Marketing, Industrial Marketing Strategy, Print Marketing

Branding for Manufacturers

Posted by Adele Pollis on Jul 28, 2020 8:32PM

Is Your Brand Your Greatest Asset?

 

If you asked your management team, employees, and customers “who” your company is, what would they say? Would internal and external perceptions align? Would customers agree that the value you provide is the value they feel they are getting?

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Topics: Industrial Branding, brand development process, Brand Consulting, Brand Consultant, Brand Loyalty, B2B Branding

Getting Back to Business

Posted by Inda McKetchnie on Jun 3, 2020 4:58PM

Massachusetts’ Guidelines for Manufacturing During COVID-19

Manufacturing businesses are included in Phase 1 of Massachusetts’ plan of slowly reopening the economy after a lockdown period that spanned multiple months. While some manufacturing companies remained open as essential businesses, these new safety standards are mandatory for all manufacturing businesses moving forward for the foreseeable future.

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Topics: Industrial Manufacturing Companies, Industrial Manufacturers, Covid-19

Improve Your Sales and Marketing Strategies with HubSpot’s Starter Growth Suite

Posted by Inda McKetchnie on Jun 1, 2020 9:37AM

How Small Businesses Can Benefit from the Starter Growth Suite’s Capabilities

Small businesses are often the ones that suffer most when enduring hard economic times. Whether it’s constraints on budget or on workforce, smaller businesses often have a harder time bouncing back. Creating marketing assets, following up on a lead, or responding to an endless number of customer questions are vital tasks, but in crisis mode, are viewed as secondary. And they often suffer in an effort to remain afloat while tending to more imminent operational needs.

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Topics: Website Assessment, Covid-19, HubSpot Starter Growth Suite

7 Indicators It’s Time to Upgrade Your Industrial Manufacturing Website

Posted by Madina Madraimova on May 29, 2020 2:21PM

How to Know If You Need a Website Facelift

These days, your audience’s first impression of your manufacturing business is based almost exclusively on your website. Your website now is your 24/7 online salesperson, driving leads and conversions and serving as an integral part of marketing to prospects. If it’s not serving its functions, you are missing out on leads and revenue.

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Topics: Industrial Marketing, Marketing for Manufacturers, Website Assessment, Website Optimization, web design

Adjusting Your Marketing Strategy in the Wake of Forced Change

Posted by Inda McKetchnie on Apr 23, 2020 1:18PM

What You Can Do About the Current Impacts on Your Business and Budget

Let’s start by stating the obvious: life now looks nothing like it did two months ago. And two months from now … who knows? Every piece of our existence feels the impact—our lifestyle, our business, and our ability to adjust to change. In addition to learning the ins and outs of Zoom conferencing, setting up home offices, being a parent/teacher/spouse/employee/regular-everyday-human simultaneously, and adjusting to a possible long-term change in our way of life, the situation has also brought to light how able we are to adjust our strategies in order to stay afloat during a time where it’s very difficult to maintain “business as usual.”

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Topics: Inbound Marketing, Industrial Marketing, B2B marketing strategy, Content Marketing Strategy, Social Media Marketing, Marketing, Sales, and Service, Covid-19, Coronavirus

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