Grant Marketing Blog

2024 B2B Marketing Benchmark Report

Posted by Grant Marketing on Mar 15, 2024 2:19PM

Insights That Will Shape Marketing Strategies in the Coming Year

To keep up with the ever-evolving landscape of B2B marketing, marketing experts must employ inventive methods to build brand awareness and loyalty, to reach new audiences, and to keep them engaged.

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Topics: B2B Marketing, B2B marketing strategy, marketing trends

How to Implement AI in B2B Marketing for Manufacturers

Posted by Grant Marketing on Feb 15, 2024 12:30PM

 

A Step-by-Step Guide: Unlock the Power of AI to Drive Business Growth

 

Manufacturers are navigating a dynamic B2B marketing landscape that is being transformed by technological advancements. At the forefront of this revolution is the integration of artificial intelligence (AI).

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Topics: B2B Marketing, Marketing for Manufacturers, AI

How Branding Translates to Inbound Marketing Success

Posted by Grant Marketing on Jan 19, 2024 9:9AM

The Five Key Elements of This Symbiotic Relationship

The synergy between branding and inbound marketing is a pivotal force that drives success for B2B businesses.

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Topics: Inbound Marketing, Branding, B2B Inbound Marketing

6 Ways to Become a B2B Brand Your Target Audience Will Love

Posted by Grant Marketing on Dec 14, 2023 10:19AM

How to Inspire Customer Loyalty and Achieve Long-Term Success

For B2B companies, it is no longer enough to be just another player in the market. For long-term success and customer loyalty, you need to become a brand your target audience genuinely loves.

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Topics: B2B Marketing, Brand Loyalty, B2B Branding, B2B

AI-Powered Competitive Analysis For B2B Manufacturer

Posted by Grant Marketing on Nov 9, 2023 11:8AM

Revolutionizing Decision-Making to Stay Ahead of Competitors

In today’s hyper-competitive business landscape, staying ahead of the competition is the key to survival and growth, especially for B2B manufacturers. To gain an edge, manufacturers are turning to artificial intelligence (AI) to supercharge their competitive analysis efforts.

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Topics: B2B Marketing, Artificial Intelligence, AI

Five Ways to Build Your Brand Through Customer Service

Posted by Bob Grant on Sep 20, 2023 2:57PM

Put the Custom in Customer Service

In today’s competitive and noisy market, providing exceptional customer service is essential for the success and growth of your B2B business. But customer service is more than just resolving issues and answering customer inquiries.  

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Topics: B2B Marketing, B2B Branding, customer service

What You Need to Know About AI-Driven Customer Segmentation

Posted by Grant Marketing on Aug 31, 2023 3:29PM

Targeting the Right Audience for B2B Manufacturers

As competition intensifies in the B2B manufacturing industry, it’s becoming increasingly important for companies to target the right customers at the right time.

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Topics: Artificial Intelligence, AI, segmentation, B2B

The Power of Brand Development

Posted by Grant Marketing on Aug 3, 2023 12:5PM

Build a Strong Foundation for Success Through Your Unique Brand Identity

In today’s competitive business landscape, building a strong brand has become a crucial aspect of establishing a powerful market presence.

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Topics: brand development, brand development process, Brand Strategy, B2B Branding

How To Use AI For Content Marketing

Posted by Grant Marketing on Jul 12, 2023 3:48PM

Applying technology to improve business results

Content marketing builds your brand and drives traffic to your website. High-quality content helps you attract and engage with potential customers and establish yourself as an authority in your industry. However, creating content can be a time-consuming and challenging process. This is where artificial intelligence (AI) comes in.

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Topics: B2B Marketing, Content Marketing, Artificial Intelligence

The Costs of Inbound Marketing for B2B Manufacturing Companies

Posted by Bob Grant on Jul 12, 2023 11:45AM

 

Why an Inbound Marketing Agency Is a Cost-Effective Option for Small Businesses

Inbound marketing is a powerful strategy for B2B manufacturing companies looking to attract and engage potential customers. Unlike traditional outbound marketing tactics, such as cold calling and direct mail, inbound marketing focuses on creating valuable content that draws potential customers to your website and social media channels.

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Topics: Inbound Marketing, B2B marketing strategy, Marketing for Manufacturers

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