Grant Marketing Blog

Increase Website Traffic and Leads with B2B Inbound Marketing

Posted by Adele Pollis on May 31, 2019 12:46PM

5 Ways to Create More Leads When You Commit to Inbound Marketing

A well strategized, fully implemented inbound marketing program can significantly increase website traffic, resulting in more leads and greater revenues. While not complicated, 61% of marketers say generating traffic and leads is their top marketing challenge.[i]

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Topics: Inbound Marketing, Inbound Marketing ROI, Inbound Marketing Strategy, Website Optimization

How Do I Start an Industrial Inbound Marketing Plan?

Posted by Cam Mirisola-Bynum on May 28, 2019 1:3PM

6 Steps Towards Starting Your First Inbound Marketing Plan

Are you tossing around the idea of starting an industrial inbound marketing plan, but don’t know what the methodology is and aren’t sure how? Great news, there are clear steps to the strategy that you can easily learn!

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Topics: B2B Marketing, Inbound Marketing, Industrial Branding, Inbound Marketing Strategy

How to Design a Great Industrial Website

Posted by Jason Underhill on May 24, 2019 1:18PM

Top 4 Tips on Website Design for Manufacturers

When was the last time you took a hard, critical look at your company’s website? What was the general feeling it left you with? Keep in mind that you are intimately knowledgeable with your company—resources, capabilities, products, services, etc. Is all of that information readily accessible and understandable to visitors? Is it as updated as it can be—both in functionality and with substance?

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Topics: Industrial Marketing Strategy, Website Optimization, Marketing Software, web design

What Is the Inbound Methodology

Posted by Madina Madraimova on May 23, 2019 12:14PM

Explaining Inbound Methodology for B2B Strategies

Inbound marketing has become an essential term for many companies in the last decade, enabling them grow revenues by providing buyers with valuable content and actively engaging them throughout the buying process. This transformative shift in the way people consume information and make purchasing decisions continues to evolve into a larger overall inbound movement.

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Topics: Industrial Marketing, Inbound Marketing ROI, Inbound Marketing Strategy, Marketing for Manufacturers

How Does Industrial Marketing Help Increase Manufacturing Sales?

Posted by Bob Grant on May 17, 2019 12:31PM

4 Ways an Effective Industrial Marketing Strategy Helps Boost Sales

Creating a sales strategy starts with one extremely important component: the assumption that you will have a steady flow of leads working their way through your sales funnel. From awareness to purchase, each stage of the buying journey is impacted by inbound marketing tactics. This can be particularly challenging in more traditional businesses such as industrial manufacturers, where the majority of your business in the past may have come through cold calling. People are increasingly wary of answering the phone if they don’t recognize the number, making it more difficult than ever to break through the clutter and get attention.

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Topics: B2B Marketing, Inbound Marketing, Industrial Content Marketing, Inbound Marketing Strategy, Marketing for Manufacturers

Do I Need Marketing Software for My Industrial Company?

Posted by Jason Underhill on May 9, 2019 12:17PM

Top 5 Benefits of Marketing Automation for Manufacturers

Marketing software certainly isn’t a new technology, but many industrial businesses are still pondering whether or not they should make the switch to an automation platform. According to EmailMonday, “On average 51% of companies are currently using Marketing automation. With more than half of B2B companies (58%) planning to adopt the technology in 2019.” So, perhaps it’s time to consider the upside of marketing automation for your manufacturing company?

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Topics: Sales Enablement Tools, Marketing for Manufacturers, Marketing Automation, Marketing Software

What’s in Your B2B Inbound Marketing Toolbox?

Posted by Adele Pollis on May 7, 2019 4:6PM

Learn About the Key Components of a Successful Inbound Marketing Methodology

Inbound marketing has proven to be one of the best strategies for achieving measurable ROI. In 2018, 79% of marketers cited inbound marketing[i] as their organization’s primary approach to marketing.

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Topics: B2B Marketing, B2B Inbound Marketing, Inbound Marketing ROI, Content Marketing Workshops, Marketing for Manufacturers, Inbound Marketing Assessment

Obtain Referrals from Your Happy Customers

Posted by Jason Underhill on May 2, 2019 10:0AM

How to Ask for Referrals from Existing Customers and Earn New Clients

People aren’t shy when it comes to speaking about their experiences with brands. According to Google, “Over 2.4 billion conversations about brands take place every day in the United States”—clearly illustrating that world-of-mouth marketing is not dead. In fact, the power of word-of-mouth continues to grow and is becoming an ever-important asset for companies to exploit. But how do we as marketers influence the narrative of these conversations to positively portray our brands and help us gain more customers?

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Topics: B2B Marketing, Industrial Marketing, Growth-Driven Design

Content Is King: Why Content Creation Still Reigns Supreme in Industrial Marketing

Posted by Jason Underhill on Apr 18, 2019 2:22PM

5 Benefits of Producing Quality Content for Your Industrial Manufacturing Company

If you’ve done any marketing in the last decade, you’ve probably heard the phrase “content is king.” It’s probably a given since the term was coined by Bill Gates back in 1996 and remains prevalent—even more so in 2019. Clearly, Gates was able to see into the future! (Of course, he may have had a hand in creating it, to a degree!) Though content marketing has changed dramatically in form over those years, its significance hasn’t wavered. In the early days, content creation was a strategy that helped separate your business from the rest of your competitors. It has now become a proven necessity for all businesses. And still, it is king.

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Topics: Industrial Marketing Strategy, Content Marketing, Content Marketing Strategy, Content Marketing Services, Content Marketing Plan, Marketing for Manufacturers

Inbound Marketing Yields Best ROI for B2B Marketing

Posted by Adele Pollis on Apr 10, 2019 10:28AM

Measure Your Marketing to Manufacturing Companies

While proving marketing ROI may be challenging, inbound marketing is one of the best strategies for achieving high returns. Inbound marketing is a proactive approach that attracts, engages, and adds value throughout the customer journey. Encompassing branding, social selling, content marketing, SEO, and marketing automation, inbound marketing actively involves the customer at each phase of the buying process. 

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Topics: Inbound Marketing ROI, Marketing ROI, Inbound Marketing Strategy, Marketing for Manufacturers

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