Grant Marketing Blog

How to Generate B2B Leads Through Inbound Marketing

Posted by Bob Grant on Jan 24, 2023 3:26PM

Nine Ways to Encourage Call-to-Action Clicks

 

Inbound marketing is an effective approach that provides useful, trustworthy content and personalized customer experiences to attract the interest of prospective clients. Offering valuable content is the key element in driving traffic to your website, which—in turn—is the key to lead generation.

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Topics: B2B Marketing, Inbound Marketing, B2B marketing strategy, B2B Inbound Marketing

B2B Marketing Trends to Watch for in 2023

Posted by Bob Grant on Dec 15, 2022 11:0AM

Growing Focus on Personalization and Purpose 

In the coming year, quality content is the overarching theme for B2B marketing success. That’s no surprise. Across all industries, companies that consistently offer content that demonstrates they understand the needs of their customers will reap the benefits of productive, long-lasting relationships. This means inbound marketing, which tailors high-value content toward target audiences, will be an essential approach in 2023.

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The True Cost of Context Switching for Marketing

Posted by Bob Grant on Nov 29, 2022 11:31AM

HubSpot’s All-in-One CRM Solution Improves Productivity

There is no shortage of software tools and systems to support a company’s marketing efforts. In fact, research by HubSpot shows 88% of marketers are using up to 10 different CRM tools to connect with current and prospective customers. With all those resources in place, B2B companies should find it easy to grow their business, right? Wrong.

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Topics: B2B marketing strategy, marketing goals

What Is the Best Way to Market Industrial Products?

Posted by Bob Grant on Oct 3, 2022 4:35PM

Understanding the Unique Approach to Industrial Marketing

Industrial marketing, or B2B marketing, is very different from consumer marketing. It deals with factor markets for highly specialized products, while consumer marketing deals with product markets for finished goods. Industrial marketing requires a strategy that accounts for these specialized products and markets, and for the typically protracted buying process, as well as the need to establish beneficial relationships with buyers and partners.

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Topics: B2B Marketing, Industrial Marketing, Industrial Content Marketing, Industrial Marketing Strategy, Industrial Manufacturers, Marketing for Manufacturers

A Manufacturing Story About Aston-Martin

Posted by Bob Grant on Sep 20, 2022 4:9PM

How Peter Sprague Saved the Aston-Martin Company

A venerable brand, Aston-Martin almost went out of business in the early 1970s. If not for businessman and entrepreneur, Peter Sprague, we may have missed 007, James Bond, avoiding international bandits in his Aston Martin.

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Topics: Industrial Manufacturers

Grant Marketing Art Director, Grant Penny, featured in Carolina Home + Garden

Posted by Cam Mirisola-Bynum on Sep 19, 2022 11:21AM

A Digital Designer Innovates in a Non-Digital Medium

Grant Marketing’s art director, Grant Penny, is also a successful artist based in Asheville, North Carolina. He was recently featured in Carolina Home + Garden magazine in an article titled “Whimsy Is Hard Work.”

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Topics: B2B marketing agency, Brand Consultant, Brand strategist, Brand Ambassador, B2B Branding

HubSpot and Aircall Integration

Posted by Bob Grant on Sep 8, 2022 12:37PM

Maximizing the Efficiency of Sales, Marketing, and Customer Service Teams

Since 2016, HubSpot, a leading CRM platform, and Aircall, an adaptable cloud-based phone solution, have partnered to help small- and medium-sized businesses grow by providing them with leading-edge technology to enable better customer experiences.

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How a Content Marketing Strategy Can Expand Your Business

Posted by Bob Grant on Sep 1, 2022 5:30PM

Building Trust, Credibility, and a Customer Base Through Helpful Content

Gone are the days when a home page and some contact info were all you needed for your company’s online presence. Today’s customers are conducting sophisticated searches for the information they want, making it more critical than ever to stand out from your competitors with valuable and engaging content on your website.

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Customer Relationship Management (CRM) Software for Manufacturers

Posted by Grant Marketing on Aug 9, 2022 4:15PM

Understanding the Benefits for Manufacturing Businesses

Customer relationship management (CRM) software for manufacturing provides tools for manufacturers to gather specific customer information, including phone numbers, addresses, and demographics, and then use it to manage relationships and interactions with current and prospective customers. CRMs allow companies to:

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Topics: Customer Relationship Management, CRM Software

The 5 Biggest Alignment Challenges Facing Marketing & Sales Teams

Posted by Grant Marketing on Aug 3, 2022 3:54PM

There’s a reason why talk about marketing and sales team alignment is top-of-mind for many businesses these days. It’s the basis of so many important and emergent marketing and sales trends: the move from lead gen to demand gen, the shift to rev ops from siloed ops, selling to a committee vs. an individual with account-based marketing (ABM), and making a move towards asynchronous selling.

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Topics: ABM, ABM Marketing Strategy, Account-Based Marketing

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