Nine Ways to Encourage Call-to-Action Clicks
Inbound marketing is an effective approach that provides useful, trustworthy content and personalized customer experiences to attract the interest of prospective clients. Offering valuable content is the key element in driving traffic to your website, which—in turn—is the key to lead generation.
Topics: B2B Marketing, Inbound Marketing, B2B marketing strategy, B2B Inbound Marketing
We made it! We got through 2019, so it’s time to look forward to 2020. Our blog post from 2019 highlighted conversational marketing, creating and promoting videos, account-based marketing, brand evangelism, and long-form content; and while all of these are still relevant for 2020, there’s another group of trends that are elbowing their way into the spotlight and deserve some attention for the new year.
Topics: Content Marketing Strategy, B2B Inbound Marketing, B2B Branding, LinkedIn marketing, Social Media Marketing, Brand Management, Marketing Automation, web design
Learn About the Key Components of a Successful Inbound Marketing Methodology
Inbound marketing has proven to be one of the best strategies for achieving measurable ROI. In 2018, 79% of marketers cited inbound marketing[i] as their organization’s primary approach to marketing.
Topics: B2B Marketing, B2B Inbound Marketing, Inbound Marketing ROI, Content Marketing Workshops, Marketing for Manufacturers, Inbound Marketing Assessment
Measure, Analyze, Update!
In 2018, companies spent an average of 11.2% of company revenues on marketing.[i] It is anticipated that global media spending will reach $2.1 trillion in 2019, up from $1.6 trillion in 2014.[ii] Companies rely upon marketing to transform interest into profitable transactions, and ideally, long-term customer relationships.
Topics: B2B Marketing, Inbound Marketing, B2B marketing strategy, Industrial Marketing Strategy, B2B Inbound Marketing, Inbound Marketing Strategy, Marketing for Manufacturers
Top 6 Reasons for Manufacturers to Outsource Their B2B Marketing Efforts
As a manufacturing company in an increasingly competitive B2B environment, you know how difficult it is to stand out. Marketing is a sure-fire way to spread the word about your business and its unique selling proposition. You could either entrust your marketing activities to an in-house team of marketers or hire a marketing agency to take care of your marketing needs. However, if you’re concerned about the up-front costs of a marketing agency, here are 6 reasons why this is money well spent—and also, why you might not spend more after all.
Topics: B2B Marketing, B2B Inbound Marketing, Website Assessment
Find Your Unicorns and Share Them!
One of the fastest ways to drain company marketing resources, particularly in the B2B industrial manufacturing sector, is to chase after every lead, platform, and format in an effort to “strike gold” through diversification. Unfortunately, if and when you do stumble across the perfect combination, it’s highly unlikely any benefit will be worth all that discovery cost. What’s a company eager for an audience, then, to do? Tap into the powerful Pareto Principle, also called the 80:20 rule—a concept that indicates that 80% of results will come from 20% of efforts at any given time or setting.
Topics: Industrial Marketing Strategy, B2B Inbound Marketing, Inbound Marketing Strategy
Find Out What Your Competitors Are Up To …
If you’re in business today, you’ve probably at least heard of inbound marketing. You may have thought about looking into it. And if your current marketing efforts are doing the job—that’s great! The reality is that your life—both professionally and personally—has felt the impact of inbound marketing, whether you are consciously aware of it or not.
Topics: B2B Marketing, Inbound Marketing, B2B Inbound Marketing, Inbound Marketing Assessment
What You Need to Have in Place for Your Inbound Marketing Strategy to Be Successful
When a marketing agency begins working with a client to implement a marketing program, it will cover a long list of elements needed to ensure that company’s readiness to undertake inbound marketing strategies. There are four foundational items that need to be working properly to even begin.
Topics: Inbound Marketing, B2B Inbound Marketing, DIY Inbound Marketing Assessment, Inbound Marketing Assessment
The Manufacturer-Marketer Partnership Requires Work: Set Expectations so it Will Work Well
As a manufacturer, your B2B marketing agency is probably your first line of defense in the competition of the open market, but a mismatch in goals or motivations could short-circuit your future success. At Grant Marketing, we know how important it is for you to fortify the presence of your product or service on the market for continual growth and profit.
Topics: B2B marketing agency, B2B Inbound Marketing, Marketing for Manufacturers
These 5 Components Will Optimize Your Website Redesign
You know you need a new website, but you have no idea where to begin. Sound familiar?
Topics: B2B Inbound Marketing, Website Assessment, Website Optimization
