Grant Marketing Blog

What’s in Your B2B Inbound Marketing Toolbox?

Posted by Adele Pollis on May 7, 2019 4:6PM

Learn About the Key Components of a Successful Inbound Marketing Methodology

Inbound marketing has proven to be one of the best strategies for achieving measurable ROI. In 2018, 79% of marketers cited inbound marketing[i] as their organization’s primary approach to marketing.

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Topics: B2B Marketing, B2B Inbound Marketing, Inbound Marketing ROI, Content Marketing Workshops, Marketing for Manufacturers, Inbound Marketing Assessment

3 Basic Steps of a B2B Marketing Strategy that Works

Posted by Adele Pollis on Feb 4, 2019 11:45AM

Measure, Analyze, Update! 

In 2018, companies spent an average of 11.2% of company revenues on marketing.[i] It is anticipated that global media spending will reach $2.1 trillion in 2019, up from $1.6 trillion in 2014.[ii] Companies rely upon marketing to transform interest into profitable transactions, and ideally, long-term customer relationships.

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Topics: B2B Marketing, Inbound Marketing, B2B marketing strategy, Industrial Marketing Strategy, B2B Inbound Marketing, Inbound Marketing Strategy, Marketing for Manufacturers

Who Should You Hire: A B2B Marketer or a B2B Marketing Agency?

Posted by Tejasvi Desai on Jan 11, 2018 11:9AM

Top 6 Reasons for Manufacturers to Outsource Their B2B Marketing Efforts  

 As a manufacturing company in an increasingly competitive B2B environment, you know how difficult it is to stand out. Marketing is a sure-fire way to spread the word about your business and its unique selling proposition. You could either entrust your marketing activities to an in-house team of marketers or hire a marketing agency to take care of your marketing needs. However, if you’re concerned about the up-front costs of a marketing agency, here are 6 reasons why this is money well spent—and also, why you might not spend more after all.

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Topics: B2B Marketing, B2B Inbound Marketing, Website Assessment

Powerful Ways to Use the Pareto Principle in B2B Inbound Marketing

Posted by Esther Pia Cordova on Dec 5, 2017 4:30PM

Find Your Unicorns and Share Them!

One of the fastest ways to drain company marketing resources, particularly in the B2B industrial manufacturing sector, is to chase after every lead, platform, and format in an effort to “strike gold” through diversification. Unfortunately, if and when you do stumble across the perfect combination, it’s highly unlikely any benefit will be worth all that discovery cost. What’s a company eager for an audience, then, to do? Tap into the powerful Pareto Principle, also called the 80:20 rule—a concept that indicates that 80% of results will come from 20% of efforts at any given time or setting.

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Topics: Industrial Marketing Strategy, B2B Inbound Marketing, Inbound Marketing Strategy

4 Reasons to Switch to B2B Inbound Marketing

Posted by Maya Raghavan on Aug 15, 2017 1:58PM

Find Out What Your Competitors Are Up To …

If you’re in business today, you’ve probably at least heard of inbound marketing. You may have thought about looking into it. And if your current marketing efforts are doing the job—that’s great! The reality is that your life—both professionally and personally—has felt the impact of inbound marketing, whether you are consciously aware of it or not.

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Topics: B2B Marketing, Inbound Marketing, B2B Inbound Marketing, Inbound Marketing Assessment

The Top 4 Items to Fix Before Starting a B2B Inbound Marketing Program

Posted by Cam Mirisola-Bynum on Aug 3, 2017 4:38PM

What You Need to Have in Place for Your Inbound Marketing Strategy to Be Successful

When a marketing agency begins working with a client to implement a marketing program, it will cover a long list of elements needed to ensure that company’s readiness to undertake inbound marketing strategies. There are four foundational items that need to be working properly to even begin.

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Topics: Inbound Marketing, B2B Inbound Marketing, DIY Inbound Marketing Assessment, Inbound Marketing Assessment

5 Questions Manufacturers Should Ask before Hiring a B2B Marketing Agency

Posted by Tejasvi Desai on Jun 26, 2017 3:55PM

The Manufacturer-Marketer Partnership Requires Work: Set Expectations so it Will Work Well

As a manufacturer, your B2B marketing agency is probably your first line of defense in the competition of the open market, but a mismatch in goals or motivations could short-circuit your future success. At Grant Marketing, we know how important it is for you to fortify the presence of your product or service on the market for continual growth and profit. 

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Topics: B2B marketing agency, B2B Inbound Marketing, Marketing for Manufacturers

Top 5 Considerations When Updating Your Website

Posted by Sean David Robinson on Apr 24, 2017 1:1PM

These 5 Components Will Optimize Your Website Redesign 

You know you need a new website, but you have no idea where to begin. Sound familiar? 

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Topics: B2B Inbound Marketing, Website Assessment, Website Optimization

B2B Inbound Marketing Is an Asset

Posted by Cam Mirisola-Bynum on Apr 21, 2017 10:55AM

Traditional Marketing Spend Is an Expense

A print ad is a commodity that expires. It has a shelf life. That’s a concept we’ve come to understand in the internet age. Let’s frame it in this perspective: traditional marketing spend, according to HubSpot co-founder and CTO, Dharmesh Shah, is an expense. Inbound marketing, on the other hand, is an investment in assets.

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Topics: B2B Marketing, Content Marketing, B2B Inbound Marketing, Inbound Marketing Strategy

Top 4 Trends Influencing the 2017 B2B Content Marketing Budget

Posted by Tejasvi Desai on Sep 23, 2016 2:34PM

Move Over 2016, New B2B Content Marketing Trends for 2017 Are Here!

As the significance of content marketing continues to grow in the B2B industry, marketers have loosened their purse strings to make more room for it in their budget for the new fiscal year. A report released by PulsePoint and Digiday found that by 2017, content marketing and native ad budgets will grow 59 percent and 46 percent respectively; potentially outpacing search and social budgets.

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Topics: B2B Marketing, Content Marketing, B2B Inbound Marketing

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