Grant Marketing Blog

How Branding Translates to Inbound Marketing Success

Posted by Grant Marketing on Jan 19, 2024 9:9AM

The Five Key Elements of This Symbiotic Relationship

The synergy between branding and inbound marketing is a pivotal force that drives success for B2B businesses.

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Topics: Inbound Marketing, Branding, B2B Inbound Marketing

How to Generate B2B Leads Through Inbound Marketing

Posted by Bob Grant on Jan 24, 2023 3:26PM

 

Nine Ways to Encourage Call-to-Action Clicks

 

Inbound marketing is a customer-centric approach that focuses on providing prospects with valuable content that they need and want, rather than interrupting them with irrelevant and annoying ads. By creating content that is informative, educational, and entertaining, you can establish your business as a thought leader and trusted advisor in your industry. This, in turn, can help you attract morevisitors to your website who are genuinely interested in what you have to offer. By providing these visitors with personalized experiences that are tailored to their specific needs and preferences, you can increase the chances that they will convert into leads and eventually customers. Ultimately, inbound marketing is all about building relationships, earning trust, and delivering value at every stage of the buyer's journey. So if you want to succeed in today's competitive B2B landscape, it's essential to embrace inbound marketing and make it a core part of your lead generation strategy.

 

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Topics: B2B Marketing, Inbound Marketing, B2B marketing strategy, B2B Inbound Marketing

B2B Marketing Trends for 2020

Posted by Inda McKetchnie on Jan 17, 2020 1:5PM

Setting Resolutions—Reaching Goals

We made it! We got through 2019, so it’s time to look forward to 2020. Our blog post from 2019 highlighted conversational marketing, creating and promoting videos, account-based marketing, brand evangelism, and long-form content; and while all of these are still relevant for 2020, there’s another group of trends that are elbowing their way into the spotlight and deserve some attention for the new year.

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Topics: Content Marketing Strategy, B2B Inbound Marketing, B2B Branding, LinkedIn marketing, Social Media Marketing, Brand Management, Marketing Automation, web design

What’s in Your B2B Inbound Marketing Toolbox?

Posted by Adele Pollis on May 7, 2019 4:6PM

Learn About the Key Components of a Successful Inbound Marketing Methodology

Inbound marketing has proven to be one of the best strategies for achieving measurable ROI. In 2018, 79% of marketers cited inbound marketing[i] as their organization’s primary approach to marketing.

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Topics: B2B Marketing, B2B Inbound Marketing, Inbound Marketing ROI, Content Marketing Workshops, Marketing for Manufacturers, Inbound Marketing Assessment

3 Basic Steps of a B2B Marketing Strategy that Works

Posted by Adele Pollis on Feb 4, 2019 11:45AM

Measure, Analyze, Update! 

In 2018, companies spent an average of 11.2% of company revenues on marketing.[i] It is anticipated that global media spending will reach $2.1 trillion in 2019, up from $1.6 trillion in 2014.[ii] Companies rely upon marketing to transform interest into profitable transactions, and ideally, long-term customer relationships.

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Topics: B2B Marketing, Inbound Marketing, B2B marketing strategy, Industrial Marketing Strategy, B2B Inbound Marketing, Inbound Marketing Strategy, Marketing for Manufacturers

Who Should You Hire: A B2B Marketer or a B2B Marketing Agency?

Posted by Tejasvi Desai on Jan 11, 2018 11:9AM

Top 6 Reasons for Manufacturers to Outsource Their B2B Marketing Efforts  

 As a manufacturing company in an increasingly competitive B2B environment, you know how difficult it is to stand out. Marketing is a sure-fire way to spread the word about your business and its unique selling proposition. You could either entrust your marketing activities to an in-house team of marketers or hire a marketing agency to take care of your marketing needs. However, if you’re concerned about the up-front costs of a marketing agency, here are 6 reasons why this is money well spent—and also, why you might not spend more after all.

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Topics: B2B Marketing, B2B Inbound Marketing, Website Assessment

Powerful Ways to Use the Pareto Principle in B2B Inbound Marketing

Posted by Esther Pia Cordova on Dec 5, 2017 4:30PM

Find Your Unicorns and Share Them!

One of the fastest ways to drain company marketing resources, particularly in the B2B industrial manufacturing sector, is to chase after every lead, platform, and format in an effort to “strike gold” through diversification. Unfortunately, if and when you do stumble across the perfect combination, it’s highly unlikely any benefit will be worth all that discovery cost. What’s a company eager for an audience, then, to do? Tap into the powerful Pareto Principle, also called the 80:20 rule—a concept that indicates that 80% of results will come from 20% of efforts at any given time or setting.

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Topics: Industrial Marketing Strategy, B2B Inbound Marketing, Inbound Marketing Strategy

4 Reasons to Switch to B2B Inbound Marketing

Posted by Maya Raghavan on Aug 15, 2017 1:58PM

Find Out What Your Competitors Are Up To …

If you’re in business today, you’ve probably at least heard of inbound marketing. You may have thought about looking into it. And if your current marketing efforts are doing the job—that’s great! The reality is that your life—both professionally and personally—has felt the impact of inbound marketing, whether you are consciously aware of it or not.

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Topics: B2B Marketing, Inbound Marketing, B2B Inbound Marketing, Inbound Marketing Assessment

The Top 4 Items to Fix Before Starting a B2B Inbound Marketing Program

Posted by Cam Mirisola-Bynum on Aug 3, 2017 4:38PM

What You Need to Have in Place for Your Inbound Marketing Strategy to Be Successful

When a marketing agency begins working with a client to implement a marketing program, it will cover a long list of elements needed to ensure that company’s readiness to undertake inbound marketing strategies. There are four foundational items that need to be working properly to even begin.

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Topics: Inbound Marketing, B2B Inbound Marketing, DIY Inbound Marketing Assessment, Inbound Marketing Assessment

5 Questions Manufacturers Should Ask before Hiring a B2B Marketing Agency

Posted by Tejasvi Desai on Jun 26, 2017 3:55PM

The Manufacturer-Marketer Partnership Requires Work: Set Expectations so it Will Work Well

As a manufacturer, your B2B marketing agency is probably your first line of defense in the competition of the open market, but a mismatch in goals or motivations could short-circuit your future success. At Grant Marketing, we know how important it is for you to fortify the presence of your product or service on the market for continual growth and profit. 

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Topics: B2B marketing agency, B2B Inbound Marketing, Marketing for Manufacturers

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