Grant Marketing Blog

What Does a Rebrand Cost Your Manufacturing Company?

Posted by Adele Pollis on Feb 7, 2019 11:13AM

Is Now the Time to Rebrand—and Why Do It? 

Every company has a brand, whether they set out to or not. At its most basic form, a company launches their “brand” when they first open their doors and create an identity—the extent of which typically consists of a logo, letterhead, and signage.

Read More

Topics: Branding, brand development, brand message, brand development process, brand promise, Brand Consulting, brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, rebrand

The Next Generation of Brand Succession in a Family Business

Posted by Adele Pollis on Aug 20, 2018 2:21PM

Preserving the Brand Perception and Preparing for the Transition

We’ve been talking a lot about branding lately, especially as it relates to family-owned industrial manufacturing businesses. Multi-generational companies, built over decades, possess brands that are the result of thoughtful planning—or by default, simply a reflection of their founders’ personalities.

Read More

Topics: brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, B2B Branding, rebrand, family business, employee-owned

Why Social Media Needs to Be Part of Your Brand Development Strategy 

Posted by Samantha Hunter on Sep 3, 2015 8:22PM

Connect with Consumers Through Your Brand Essence

Social media plays an important role in how consumers discover, research, and share information about industrial manufacturing brands. If social media is not a part of your brand development strategy, learn to embrace Twitter, LinkedIn, Facebook, and the likes because it will only lead to heightened company success. According to Nielsen, Sixty percent of consumers researching products learned about a specific brand through social networking sites. Additionally, Nielsen found that 53% of social networkers follow brands. It is cycle that feeds itself—and it’s evident that a social media presence is critical for communicating your brand essence. If you haven’t adopted a social media strategy, the time is now to do so.

Read More

Topics: Branding, brand essence, Brand Consultant, Brand Loyalty

Subscribe to Grant Marketing Blog Notifications

Recent Posts

Posts by Topic

see all

Follow Me