Grant Marketing Blog

What Is the Best Way to Market Industrial Products?

Posted by Bob Grant on Oct 3, 2022 4:35PM


Understanding the Unique Approach to Industrial Marketing

Industrial marketing, or B2B marketing, is very different from consumer marketing. It deals with factor markets for highly specialized products, while consumer marketing deals with product markets for finished goods. Industrial marketing requires a strategy that accounts for these specialized products and markets, and for the typically protracted buying process, as well as the need to establish beneficial relationships with buyers and partners.

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Topics: B2B Marketing, Industrial Marketing, Industrial Content Marketing, Industrial Marketing Strategy, Industrial Manufacturers, Marketing for Manufacturers

4 Insights on Digital Transformation in 2022

Posted by Bob Grant on Feb 11, 2022 2:28PM

Customer and Data Driven Directives in the Driver’s Seat 

In a recent blog, we identified digital transformation as one of the key marketing trends of 2022. Consumer behaviors have shifted over the past two years, ushering in a time of unprecedented change, calling for businesses to redefine how they digitally connect with customers and business buyers. As expected, the digital transformation is very much driven by data: how to collect it, how to interpret it, how to apply it, how to protect it, and how quickly this can be done in a rapidly changing landscape.

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Topics: Industrial Content Marketing, Industrial Marketing Strategy, Marketing, Sales, and Service, Digital Marketing for B2B

How Does Industrial Marketing Help Increase Manufacturing Sales?

Posted by Bob Grant on May 17, 2019 12:31PM

4 Ways an Effective Industrial Marketing Strategy Helps Boost Sales

Creating a sales strategy starts with one extremely important component: the assumption that you will have a steady flow of leads working their way through your sales funnel. From awareness to purchase, each stage of the buying journey is impacted by inbound marketing tactics. This can be particularly challenging in more traditional businesses such as industrial manufacturers, where the majority of your business in the past may have come through cold calling. People are increasingly wary of answering the phone if they don’t recognize the number, making it more difficult than ever to break through the clutter and get attention.

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Topics: B2B Marketing, Inbound Marketing, Industrial Content Marketing, Inbound Marketing Strategy, Marketing for Manufacturers

How to Start a B2B Inbound Marketing Plan

Posted by Bob Grant on Jan 25, 2019 3:14PM

Set Yourself Up for Industrial Marketing Success in 6 Steps! 

What would you tell someone who wants to start a B2B business without first writing a business plan and establishing detailed goals, deadlines, and a budget? Bad idea, right?

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Topics: Inbound Marketing, inbound marketing campaign, Industrial Content Marketing, Industrial Manufacturers, Content Marketing Strategy, Inbound Marketing Consultant, DIY Inbound Marketing Assessment, Inbound Marketing Assessment

Video Marketing and Your Industrial Marketing Strategy

Posted by Samantha Hunter on Jul 28, 2015 10:53AM

Lights, Camera, Action!

We all love a good story, and what better way to tell a story than through video. When it comes to video marketing, facts tell, but stories sell. Video is an integral tool in your industrial marketing arsenal, as it expands your reach and has a positive impact on your brand. With 75% of executives watching work-related videos at least once per week, it is no wonder that video is the preferred form of marketing content. Videos are quick and interactive ways to connect with leads and customers, so there is no reason to not use video marketing as a strategy. The bottom line: video marketing does have a place in industrial manufacturing.

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Topics: Industrial Marketing, Industrial Content Marketing, Industrial Manufacturing Companies

The 4 Marks to Hit when Targeting Content in Industrial Marketing

Posted by Samantha Hunter on Jun 11, 2015 1:29PM

How to Ensure Prospects Are Content with Your Content

Competition is only getting fiercer. The interwebs, more crowded. And people’s attention spans, much shorter. In today’s ever-changing marketing culture, it’s crucial to be one step ahead of the competition. You want your business to be the one catering to your buyer personas’ needs—not your competitors. If you are an industrial manufacturer, you need to structure your marketing content in the way that most effectively relays the message that your inbound marketing strategy delivers.

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Topics: B2B Marketing, Industrial Marketing, Industrial Content Marketing, B2B marketing agency, Industrial Marketing Strategy

SEO Trends in Industrial Marketing

Posted by Vidushi Bhardwaj on Nov 11, 2014 11:32AM

Building a Digital Powerhouse

Since the turn of the 21st century, industrial marketing, or marketing for manufacturers had been in a continual state of evolution. The days of putting an ad in the Yellow Pages and picking up the phone to do cold-calling are far less in number, if not over. Industrial marketing has a new look, dynamic vibe, and gets real results.  

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Topics: Industrial Marketing, Industrial Content Marketing, Industrial SEO

Industrial Marketing Goes Inbound for Manufacturers

Posted by Vidushi Bhardwaj on Oct 7, 2014 11:34AM

Read Up ... The Rules of Industrial Marketing for Manufacturers Have Changed!

Nestled in a dingy grey industrial area, old cobblestone streets mapping the way for imposing brick buildings with smoke billowing out of high stack chimneys; laborers bustling about, operating heavy machinery—this is a clichéd, exaggerated, and very retro depiction of the industrial and manufacturing sector. In reality, this sector has undergone a period of drastic modernization within the past decades, accompanied by rapid innovation, growth, and boom.

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Topics: Inbound Marketing, Industrial Marketing, Industrial Content Marketing

Industrial Content Marketing and You

Posted by James Carver on Aug 11, 2014 10:1AM

In an online world filled with pop-ups, dings, buzzes, buttons, commercials, and so on, you need to ensure that your business is doing everything in your power to stay ahead of the competition. Now, you may be wondering, how does your business gain this edge over the competition? How do you become a unique voice in the shrill of distracting buzz words? Well, the simple two-word answer is: content marketing. Yup, industrial content marketing can make all the difference in the B2B industrial marketing sphere.

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Topics: Industrial Marketing, Content Marketing Agency, Industrial Content Marketing

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