Grant Marketing Blog

The Importance of Cleaning Your CRM Database

Posted by Rebecca Ahmed on Dec 22, 2017 10:35AM

Ensure Your Company Is Targeting the Right Audiences, with the Right Content, at the Right Time

How often does this happen? You unsubscribe from a company’s newsletter or company emails, and STILL have emails from that same company popping into your inbox? Frustrating, right? That frustration is a direct result of a “dirty” CRM database—or a CRM that has redundant or incomplete data.

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Topics: Database Clean-Up, CRM Maintenence

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