Is Your Brand Your Greatest Asset?
If you asked your management team, employees, and customers “who” your company is, what would they say? Would internal and external perceptions align? Would customers agree that the value you provide is the value they feel they are getting?
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Topics:
Industrial Branding,
brand development process,
Brand Consulting,
Brand Consultant,
Brand Loyalty,
B2B Branding
6 Steps Towards Starting Your First Inbound Marketing Plan
Are you tossing around the idea of starting an industrial inbound marketing plan, but don’t know what the methodology is and aren’t sure how? Great news, there are clear steps to the strategy that you can easily learn!
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Topics:
B2B Marketing,
Inbound Marketing,
Industrial Branding,
Inbound Marketing Strategy
Why Your Sales Team Needs to Be Your Most Authentic Brand Advocate
Are your sales and marketing functions copacetic? Or are they more like two ships that, if you’re lucky, pass in the night? Aligning your company’s marketing and business development functions:
- Unifies your team
- Builds strategic cohesion
- Keeps the sales pipeline flowing
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Topics:
Branding,
Industrial Branding,
Brand Loyalty,
Brand strategist,
Brand Strategy,
B2B Branding,
rebrand
Branding the Past for the Future—A Family Affair
Does your company have a distinct brand, based upon a thoughtful brand development process? Or is your company’s brand more of an extension of the founder’s personality?
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Topics:
Industrial Branding,
brand development strategy,
Brand Strategy,
B2B Branding,
rebrand,
family business
Because Your B2B Brand Strategy May Still Need Fixin’
We hear all too often the strains of, “If it ain’t broke, don’t fix it,” reasoning for not updating brand messaging or revising outdated websites. What you aren’t doing, in reality, is adhering to a consistent and congruent brand development strategy. But do you really know how many opportunities you may be missing out on by not making these changes? What is your gauge for broken? If you don’t remain relevant and contemporary, prospects may be passing you by because you look “broke” to them. Your assumptions may be shortsighted and costly.
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Topics:
Branding,
Industrial Branding,
brand development,
brand development process,
brand development strategy
Your Logo Represents Your Company Brand
Nike’s swoosh, McDonald’s golden arches, and Apple’s semi-eaten apple. What do these three have in common? They are all widely recognized logos. When you see the swoosh, you know what it symbolizes. You might think that industrial brand strategy for your company doesn’t need to include a logo. But just how important is a logo for your industrial manufacturing company? The short answer is: a logo is very important.
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Topics:
Industrial Branding,
Industrial Marketing,
brand development process
Branding Basics
Forbes.com contributor Scott Davis puts it best: a brand must inspire how people feel, influence how they behave, and compel them to act. How do you achieve this? Through the successful implementation of a solid and focused brand strategy, of course! This applies across industries and business models—from B2C to B2B. It’s just as relevant for industrial manufacturers. A strong industrial branding strategy is the most important aspect of your marketing efforts. Indeed, it is the foundation that supports and informs all of your marketing messaging. Without an integral brand, your company will blend in with the competition. Use brand development to differentiate yourself from competitors and to communicate your promise to customers. Not only is it your brand’s job to deliver your brand promise, but it should also be directly connected to consumer needs, emotions, and competitive environments. After all, you want your brand to be distinctive to create value and connection among customers.
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Topics:
Branding,
Industrial Branding,
Industrial Marketing,
brand development,
brand promise
Emphasize Employee Awareness of Your Brand
Brand Development encompasses a complex and multi-tiered approach to showing the world who you are. It defines what your business stands for and explains how your products get delivered to and are experienced by customers. It also involves the “why” behind your customers’ purchasing decisions. More importantly, brand development backed by brand strategy helps you differentiate yourself from your competitors, which creates recognizable brand loyalty in customers’ lives. In industrial branding, it is important to keep your customers in mind. But, it is also crucial to get your employees involved.
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Topics:
Industrial Branding,
Industrial Marketing,
brand development
Own Your Brand Development Strategy
Brands seep into our consciousness, support our lifestyle activities, and influence our spending. Heck, they help shape it all. You don’t have to be a specialist in brand strategy development to get a sense of what I’m talking about. Whether you are a company head worried about B2B brand strategy or a mom looking for the right educational toys for her tots, brand messaging is at the heart of your purchasing decisions. Often because brand consultants have managed to get to your heart.
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Topics:
Branding,
Industrial Branding,
brand development
Memories Through the Lens of a Brand Strategist
Having guided many companies through brand strategy development in a Boston brand strategy agency, I tend to see the world through the lens of a brand strategist. But I didn’t see this one coming.
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Topics:
Branding,
Industrial Branding,
brand development