Grant Marketing Blog

Boyhood, Brands, and Why I Love What I Do

Posted by Rob Levinson on Aug 19, 2014 12:27PM

Memories Through the Lens of a Brand Strategist

Having guided many companies through brand strategy development in a Boston brand strategy agency, I tend to see the world through the lens of a brand strategist. But I didn’t see this one coming.

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Topics: Branding, Industrial Branding, brand development

Industrial B2B Brand Development Asks Why Your Customers Buy?

Posted by Bob Grant on Jul 24, 2014 10:44AM

Why Do Your Customers Buy from You?

You own a small manufacturing company and you think you have the greatest products and service in your industry, but do you really know why your customers buy from you? Do they buy on price, or is there some little nuance that differentiates you from your competition that your customers have discovered?

Companies buy from other companies for many reasons. Sometimes it’s about price; sometimes it’s about convenience; sometimes it’s about quality; sometime’s its about relationships. While you, Mr./Ms. manufacturing owner, have an understanding of what sets your company apart from other companies in your industry, do your customers share that same perception?

Can you answer the following questions?

  • Have you discovered what differentiates your company from your competitors?
  • Is your company distinction recognized by all of your clients/customers?
  • Does your distinction have value to your clients/customers and prospects?
  • Are employees in your company aware of this distinction?
  • Are new hires trained to communicate your company’s distinction?
  • Is your distinction communicated clearly to prospects?
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Topics: Branding, Industrial Branding, Industrial Marketing, brand development

Industrial Marketing Today: The Case for Personalized Approach to Industrial Branding.

Posted by Vidushi Bhardwaj on Jun 10, 2014 3:43PM

Think about a consumer brand that caught your attention recently. It may have evoked a positive response, humor, or welcomed nostalgia. It is highly likely that many brand names popped up in your head.

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Topics: B2B Marketing, Industrial Branding, Industrial Marketing

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