Why Do Your Customers Buy from You?
You own a small manufacturing company and you think you have the greatest products and service in your industry, but do you really know why your customers buy from you? Do they buy on price, or is there some little nuance that differentiates you from your competition that your customers have discovered?
Companies buy from other companies for many reasons. Sometimes it’s about price; sometimes it’s about convenience; sometimes it’s about quality; sometime’s its about relationships. While you, Mr./Ms. manufacturing owner, have an understanding of what sets your company apart from other companies in your industry, do your customers share that same perception?
Can you answer the following questions?
- Have you discovered what differentiates your company from your competitors?
- Is your company distinction recognized by all of your clients/customers?
- Does your distinction have value to your clients/customers and prospects?
- Are employees in your company aware of this distinction?
- Are new hires trained to communicate your company’s distinction?
- Is your distinction communicated clearly to prospects?