Grant Marketing Blog

How to Build Your Brand and Drive Performance Marketing Results

Posted by Grant Marketing on Jun 22, 2023 11:9AM

 

Combining Two Proven Marketing Strategies for Powerful Results

The internet is so baked into our culture, both business and personal, it’s hard to remember a time when immediate gratification wasn’t the norm. The ability to measure results in real time—How many click throughs did we get? How many new leads did that blog generate?—has made performance marketing the primary focus for many companies.

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Topics: Marketing ROI, B2B Branding

Inbound Marketing Yields Best ROI for B2B Marketing

Posted by Adele Pollis on Apr 10, 2019 10:28AM

Measure Your Marketing to Manufacturing Companies

While proving marketing ROI may be challenging, inbound marketing is one of the best strategies for achieving high returns. Inbound marketing is a proactive approach that attracts, engages, and adds value throughout the customer journey. Encompassing branding, social selling, content marketing, SEO, and marketing automation, inbound marketing actively involves the customer at each phase of the buying process. 

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Topics: Inbound Marketing ROI, Marketing ROI, Inbound Marketing Strategy, Marketing for Manufacturers

Proving Marketing ROI

Posted by Adele Pollis on Apr 5, 2019 12:1PM

Accountability = Higher Return

HubSpot’s State of Inbound 2018 found that 46% of executives[i] cited “proving the ROI of our marketing activities” as a top challenge.

While challenging, holding your marketing accountable goes a long way towards proving ROI. A recent Forbes analysis found that marketers who invested in higher levels of marketing accountability are achieving “5% better returns on marketing investments and more than 7% higher levels of growth performance.”[ii]

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Topics: Inbound Marketing ROI, Marketing ROI, Marketing for Manufacturers

Is Marketing ROI One of Your Challenges?

Posted by Bob Grant on Oct 20, 2015 3:1PM


Getting a Return on Your Marketing Strategy

Let’s face it, businesses don’t succeed unless a sale happens. The recently released “State of Inbound 2015” study by HubSpot, links marketing ROI to the sales function.

According to the survey of more than 4,000 marketers worldwide, the number one challenge of B2B companies is “Proving the ROI of Marketing Activities.” The top sales priority of these companies is to “improve the efficiency of the sales funnel, and closing more deals.” What better way to prove ROI than to see an increase in sales due to an improvement of the efficiency of the sales funnel. Generating leads is the job of marketing and converting those leads into company sales is the job of the sales team. Marketing and sales teams that work together are more successful at increasing ROI. 

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Topics: B2B Inbound Marketing, Inbound Marketing ROI, Marketing ROI

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