5 Benefits of Producing Quality Content for Your Industrial Manufacturing Company

If you’ve done any marketing in the last decade, you’ve probably heard the phrase “content is king.” It’s probably a given since the term was coined by Bill Gates back in 1996 and remains prevalent—even more so in 2019. Clearly, Gates was able to see into the future! (Of course, he may have had a hand in creating it, to a degree!) Though content marketing has changed dramatically in form over those years, its significance hasn’t wavered. In the early days, content creation was a strategy that helped separate your business from the rest of your competitors. It has now become a proven necessity for all businesses. And still, it is king.

Are You Answering Their Questions and Solving Their Problems?

The B2B sales cycle is typically an in-depth process that can involve multiple decision makers, and in some cases, takes months or years to complete.

Most buyers are well down the sales path before they even talk to your company. A recent survey found that 71% of buyers had conducted research, and 70% had developed an informal list of potential providers, prior to being in contact with prospective suppliers.[i]

Why Your Marketing Technology Needs to Include Content Marketing Services

Stock market making you crazy? While we know the sage advice is to wait it out, what about your business? You can’t afford to have your business sit on the sidelines, can you?

While the stock market volatility may point to some underlying ecomomic issues, you need to prepare for a less than robust economy and a more competitive environment in your markets. If you think you can be competitive with old marketing strategies and a website that is as old as Justin Bieber, it’s time to get moving!