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Jason Underhill

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Improve SEO for B2B Industrial Manufacturing Companies

Posted by Jason Underhill on Jan 17, 2019 12:27PM

6 SEO Tips to Keep up With Google in 2019

SEO strategies are constantly changing in an effort to keep up with Google’s latest algorithm release (the formula Google uses to serve you the most relevant search results based on your query). Each year, Google changes their algorithm 500 to 600 times to ensure they’re staying on the edge of innovation and continuously improving their search experience for users. While only a few of these “updates” implement major changes that are immediately obvious to marketers, it’s still important to stay on top of the latest optimization efforts to improve your website’s visibility.

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Topics: Website Optimization

New Year, New You: 5 Top Industrial Marketing Trends for 2019

Posted by Jason Underhill on Jan 7, 2019 4:32PM

Get on the Ball with the Latest B2B Marketing Best Practices

Now that 2018 is officially wrapped up and in the rearview mirror, it’s time for B2B marketers to assess how they can improve upon the previous year’s results. Marketing is dynamic by nature, and if you’re not actively evolving your strategies, your business will be left behind. It’s become more important than ever to stay attuned to the latest industrial marketing best practices to keep up with rapid advancements in technology and the continuously changing buyers’ expectations.

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Topics: Marketing for Manufacturers

Matching Grant Funds Available for Industrial Manufacturers in Massachusetts

Posted by Jason Underhill on Aug 31, 2018 10:6AM

Successful Government Program Designed to Help Manufacturers Improve Revenue Generation

The Commonwealth of Massachusetts has once again appropriated funds for New England Business Association’s Manufacturing Matching Grant Program. The program seeks to provide targeted matching grants to Massachusetts-based manufacturing companies seeking to undergo a business transition and enhance the company’s bottom line.

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Topics: Marketing for Manufacturers, brand development strategy, Industrial Manufacturing Companies

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