How to Save Time in HubSpot and Become a More Effective Sales Organization

HubSpot is generally viewed as a platform that helps businesses perform various marketing activities. While this notion is true, many people overlook the platform’s viability as an effective sales enablement tool. With a subscription to HubSpot’s Sales Pro, your business will have with the all the tools your sales team needs to effectively engage buyers throughout each stage of the buying process.

6 Step Guide on a Successful Industrial Brand Development Strategy

Branding … not everyone’s favorite task to tackle on a Monday morning—or any day, for that matter—especially for industrial companies. We understand that getting the presses rolling and meeting production schedules out-prioritizes talks of re-branding on the daily. Besides, business looks good, the pipeline is full, and you have all you can handle with orders … for now. But relying on your high-quality products and exceptional service may only get you so far into the future.

Top 4 Tips on Website Design for Manufacturers

When was the last time you took a hard, critical look at your company’s website? What was the general feeling it left you with? Keep in mind that you are intimately knowledgeable with your company—resources, capabilities, products, services, etc. Is all of that information readily accessible and understandable to visitors? Is it as updated as it can be—both in functionality and with substance?

Top 5 Benefits of Marketing Automation for Manufacturers

Marketing software certainly isn’t a new technology, but many industrial businesses are still pondering whether or not they should make the switch to an automation platform. According to EmailMonday, “On average 51% of companies are currently using Marketing automation. With more than half of B2B companies (58%) planning to adopt the technology in 2019.” So, perhaps it’s time to consider the upside of marketing automation for your manufacturing company?

How to Ask for Referrals from Existing Customers and Earn New Clients

People aren’t shy when it comes to speaking about their experiences with brands. According to Google, “Over 2.4 billion conversations about brands take place every day in the United States”—clearly illustrating that world-of-mouth marketing is not dead. In fact, the power of word-of-mouth continues to grow and is becoming an ever-important asset for companies to exploit. But how do we as marketers influence the narrative of these conversations to positively portray our brands and help us gain more customers?

5 Benefits of Producing Quality Content for Your Industrial Manufacturing Company

If you’ve done any marketing in the last decade, you’ve probably heard the phrase “content is king.” It’s probably a given since the term was coined by Bill Gates back in 1996 and remains prevalent—even more so in 2019. Clearly, Gates was able to see into the future! (Of course, he may have had a hand in creating it, to a degree!) Though content marketing has changed dramatically in form over those years, its significance hasn’t wavered. In the early days, content creation was a strategy that helped separate your business from the rest of your competitors. It has now become a proven necessity for all businesses. And still, it is king.

How to Implement Video Marketing at Your Manufacturing Company

Video marketing is one of the most effective means of gaining a prospects’ attention online. In a world where the average attention span of an adult is around eight seconds, this attention-grabbing tool can be a game changer for all businesses trying to gain an edge. Sure, there is a time and a place to push other forms of promotional content, but video just works differently.

4 Marketing Strategies That Help You Effectively Manage Your Sales Funnel

A common question we hear from our B2B clients is, “Do I really need a marketing plan if my sales pipeline is full?” First of all, congratulations—achieving a full sales pipeline is no easy task. But let’s pump the breaks for a second: why is your sales pipeline full in the first place? Unless your company has a team full of cold-calling gurus, then your saturated pipeline is most likely a result of previous marketing efforts.

5 Signs That Your Manufacturing Brand Needs a Revamp

Ever get the feeling when passing by a mirror that you could use a new hairstyle? Or perhaps the clothes that once fit you perfectly are now far too snug? Brands are no different. Whether it’s become dismally outdated or has grown too big for its stitches, every brand will need to redefine itself at some point.

6 SEO Tips to Keep up With Google in 2019

SEO strategies are constantly changing in an effort to keep up with Google’s latest algorithm release (the formula Google uses to serve you the most relevant search results based on your query). Each year, Google changes their algorithm 500 to 600 times to ensure they’re staying on the edge of innovation and continuously improving their search experience for users. While only a few of these “updates” implement major changes that are immediately obvious to marketers, it’s still important to stay on top of the latest optimization efforts to improve your website’s visibility.