What You Can Do About the Current Impacts on Your Business and Budget

Let’s start by stating the obvious: life now looks nothing like it did two months ago. And two months from now … who knows? Every piece of our existence feels the impact—our lifestyle, our business, and our ability to adjust to change. In addition to learning the ins and outs of Zoom conferencing, setting up home offices, being a parent/teacher/spouse/employee/regular-everyday-human simultaneously, and adjusting to a possible long-term change in our way of life, the situation has also brought to light how able we are to adjust our strategies in order to stay afloat during a time where it’s very difficult to maintain “business as usual.”

Setting Resolutions—Reaching Goals

We made it! We got through 2019, so it’s time to look forward to 2020. Our blog post from 2019 highlighted conversational marketing, creating and promoting videos, account-based marketing, brand evangelism, and long-form content; and while all of these are still relevant for 2020, there’s another group of trends that are elbowing their way into the spotlight and deserve some attention for the new year.

5 Benefits of Producing Quality Content for Your Industrial Manufacturing Company

If you’ve done any marketing in the last decade, you’ve probably heard the phrase “content is king.” It’s probably a given since the term was coined by Bill Gates back in 1996 and remains prevalent—even more so in 2019. Clearly, Gates was able to see into the future! (Of course, he may have had a hand in creating it, to a degree!) Though content marketing has changed dramatically in form over those years, its significance hasn’t wavered. In the early days, content creation was a strategy that helped separate your business from the rest of your competitors. It has now become a proven necessity for all businesses. And still, it is king.

4 Marketing Strategies That Help You Effectively Manage Your Sales Funnel

A common question we hear from our B2B clients is, “Do I really need a marketing plan if my sales pipeline is full?” First of all, congratulations—achieving a full sales pipeline is no easy task. But let’s pump the breaks for a second: why is your sales pipeline full in the first place? Unless your company has a team full of cold-calling gurus, then your saturated pipeline is most likely a result of previous marketing efforts.

Leverage Existing Customers to Improve Your Bottom Line

Leveraging existing customer relationships—by creating a digital marketing strategy tailored to your customer’s needs—can yield measurable ROI. You likely have a pretty substantial inbound marketing list …1,000, 5,000, 10,000+ contacts. Of that list, somewhere around 10-20% may be active customers.

Set Yourself Up for Industrial Marketing Success in 6 Steps! 

What would you tell someone who wants to start a B2B business without first writing a business plan and establishing detailed goals, deadlines, and a budget? Bad idea, right?

Yes, You’re Busy—but You Have Lots of Low-Hanging Fruit to Share!  

News, updates, and new product releases are just a few of the topics that manufacturing companies can promote through a running “blog” of current information. Blog, you say? Too busy taking care of business on the production floor to even consider writing technical intel info or pithy subjects on the latest industry buzz? We get it. While we strongly recommend you get a full-fledged content program underway, we also want to let you know there are some things you can do in lieu of that. Here’s where the “news blog” comes in.

Where Does Your Industrial Manufacturing Company Stand Among Peers?

Much like 2013's infamous “cronut”—the decidedly un-irresistible croissant/donut hybrid—marketing trends can go stale nearly as fast as they're “baked.” Unlike the unfortunately-named cronuts, however, content marketing remains a cornerstone of successful campaigns for businesses in 2018, no matter what industry they operate in.

Measuring What Matters for Inbound Marketing Metrics

In today’s data driven world, metrics rule the outcome of any marketing strategy, but focus too narrowly on numbers and you might just end up losing perspective.

Metrics don’t always mean success, which is why you need to measure what matters. If you are looking to reap a sound ROI on your content marketing strategy, it is imperative that the associated results are closely aligned with your goals.

The Direct Link between Content Marketing and Sales

Joe, Shirley, Ruth, and James are hardworking sales people. And they hit their numbers every time. But you need the numbers to increase and your company wants to shift into new markets, so you’re facing a double whammy of a transition. They all have very different personalities and approaches to work, and their own preferences for how and when they communicate to prospects and customers. You spend way too much time creating sales enablement strategies that support each of their styles of working. You need a plan that will encompass all their work habits and keep you from having to micromanage their different approaches for engaging with clients. On top of that, corporate is after you to align branding and messaging more consistently. You need a content marketing plan.