If you asked your management team, employees, and customers “who” your company is, what would they say? Would internal and external perceptions align? Would customers agree that the value you provide is the value they feel they are getting?
Topics: Industrial Branding, brand development process, Brand Consulting, Brand Consultant, Brand Loyalty, B2B Branding
5 Signs That Your Manufacturing Brand Needs a Revamp
Ever get the feeling when passing by a mirror that you could use a new hairstyle? Or perhaps the clothes that once fit you perfectly are now far too snug? Brands are no different. Whether it’s become dismally outdated or has grown too big for its stitches, every brand will need to redefine itself at some point.
Topics: brand development, brand development process, Brand Consulting, Brand Strategy, B2B Branding, rebrand
Is Now the Time to Rebrand—and Why Do It?
Every company has a brand, whether they set out to or not. At its most basic form, a company launches their “brand” when they first open their doors and create an identity—the extent of which typically consists of a logo, letterhead, and signage.
Topics: Branding, brand development, brand message, brand development process, brand promise, Brand Consulting, brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, rebrand
5 Simple Steps to Take Your Brand Development Process to the Next Level
Branding is native to a company's marketing department, but the brand development process doesn't and shouldn't end there. It isn't the product or the pricing that truly sets your company apart from your competitor's, it's the branding. And, who speaks for what the company stands for better than its own employees? Branding is the reason one chooses Trader Joe's over any other grocery store or a Starbucks' latte instead of another brand's coffee, even though that same beverage is most likely available elsewhere (anywhere!) at a cheaper price.
Topics: Branding, brand development process, Brand Ambassador, Brand Strategy
Because Your B2B Brand Strategy May Still Need Fixin’
We hear all too often the strains of, “If it ain’t broke, don’t fix it,” reasoning for not updating brand messaging or revising outdated websites. What you aren’t doing, in reality, is adhering to a consistent and congruent brand development strategy. But do you really know how many opportunities you may be missing out on by not making these changes? What is your gauge for broken? If you don’t remain relevant and contemporary, prospects may be passing you by because you look “broke” to them. Your assumptions may be shortsighted and costly.
Topics: Branding, Industrial Branding, brand development, brand development process, brand development strategy
Your Logo Represents Your Company Brand
Nike’s swoosh, McDonald’s golden arches, and Apple’s semi-eaten apple. What do these three have in common? They are all widely recognized logos. When you see the swoosh, you know what it symbolizes. You might think that industrial brand strategy for your company doesn’t need to include a logo. But just how important is a logo for your industrial manufacturing company? The short answer is: a logo is very important.
Topics: Industrial Branding, Industrial Marketing, brand development process
A New Address—Same Effective B2B Marketing Strategies!
All good things must … grow! So we can remain flexible in our workspace as we move forward, Grant Marketing is moving our office location. Still in beautiful Back Bay, Boston, we now can be found in our new offices at 75 Arlington Street, Suite 500. Our contact info, including the phone numbers, remains the same. Grant Marketing’s main phone number is (857) 453-6744.
Topics: Inbound Marketing, Boston marketing agency, Industrial Marketing, inbound marketing agency, brand development process, B2B marketing strategy
How Do Your Clients and Prospects Get You and Get to You Through Your Brand Promise?
Do you honestly know how many competitors you really have? How many companies are direct competitors? How many other companies are there that provide different products and services, but are chasing the same decision makers as you?
Many B2B companies compete for attention in a very specific marketplace. There are hundreds, if not thousands, of small to medium manufacturing companies chasing the same OEMs in the medical device, military, aerospace, automotive, and other markets.
Topics: brand development, brand message, brand development process, brand promise
