Grant Marketing Blog

6 Ways to Become a B2B Brand Your Target Audience Will Love

Posted by Grant Marketing on Dec 14, 2023 10:19AM

How to Inspire Customer Loyalty and Achieve Long-Term Success

For B2B companies, it is no longer enough to be just another player in the market. For long-term success and customer loyalty, you need to become a brand your target audience genuinely loves.

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Topics: B2B Marketing, Brand Loyalty, B2B Branding, B2B

Branding for Manufacturers

Posted by Adele Pollis on Jul 28, 2020 8:32PM

Is Your Brand Your Greatest Asset?

 

If you asked your management team, employees, and customers “who” your company is, what would they say? Would internal and external perceptions align? Would customers agree that the value you provide is the value they feel they are getting?

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Topics: Industrial Branding, brand development process, Brand Consulting, Brand Consultant, Brand Loyalty, B2B Branding

Are You Selling Your Industrial Marketing Brand?

Posted by Adele Pollis on Nov 7, 2018 1:10PM

Why Your Sales Team Needs to Be Your Most Authentic Brand Advocate

Are your sales and marketing functions copacetic? Or are they more like two ships that, if you’re lucky, pass in the night? Aligning your company’s marketing and business development functions:

  • Unifies your team
  • Builds strategic cohesion
  • Keeps the sales pipeline flowing
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Topics: Branding, Industrial Branding, Brand Loyalty, Brand strategist, Brand Strategy, B2B Branding, rebrand

Make Employees Advocates of Your Industrial Manufacturing Brand

Posted by Adele Pollis on Jun 21, 2018 11:36AM

But … Do Your Employees “Get” Your Brand? 

Are your employees killing your company brand? 

“Great company—possibly one of the best to work for.” 

“You learn to appreciate good companies because almost all companies are better to work for than this one.” 

Which one of these sounds most like what your employees might say? Or perhaps somewhere in-between? These quotes, from online employee reviews, illustrate how important employee perceptions are in shaping external perceptions of a company’s brand. 

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Topics: brand development strategy, Brand Loyalty, Brand Ambassador, Brand Strategy

5 Steps to a Successful B2B Brand Strategy

Posted by Adele Pollis on May 9, 2017 1:46PM

The B2B Brand Experience: Make it Personal and Practice Reciprocity

In today’s business environment, there is little to no distinction between a company and its brand. The two are so intertwined that a Weber Shandwick report found that “corporate reputation and brand reputation are now nearly indivisible.”

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Topics: Brand Loyalty, Brand strategist, Brand Strategy, B2B Branding

5 Essential Components of Great B2B Branding

Posted by Bob Grant on Aug 26, 2016 3:44PM

Is Your B2B Brand Strategy on Target?

Branding is about much more than defining your company and developing products or services. In fact, a recent survey from BuzzStream found out that nearly half of consumers stated they will quickly unfollow a brand that engages in too much self-promotion. It translates to all business relationships—even in B2B, people are interested in what they get from the relationship, not what you are offering. Companies often get caught up in their own B2B branding strategies and goals, which leads to shameless self-promotion and a real disconnect with the target audience.

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Topics: Branding, Brand Loyalty, Brand Strategy, B2B Branding

B2B Brand Loyalty

Posted by Adele Pollis on Mar 18, 2016 2:33PM

Powerful Brands Gain Loyalty through Passion and Performance

Everyone knows that loyal customers are the backbone of any successful B2B company. B2B brand loyalty is important—but how passionate are your customers? When you think of people who are passionate about a product, consumables typically come to mind. Picture the hordes of people who wait anxiously and are willing to stand endlessly in long lines for products with an apple on them, or those who won’t (or can’t!) start their day without their favorite branded coffee.

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Topics: Branding, Brand Loyalty, Branding Webinar

Why Social Media Needs to Be Part of Your Brand Development Strategy 

Posted by Samantha Hunter on Sep 3, 2015 8:22PM

Connect with Consumers Through Your Brand Essence

Social media plays an important role in how consumers discover, research, and share information about industrial manufacturing brands. If social media is not a part of your brand development strategy, learn to embrace Twitter, LinkedIn, Facebook, and the likes because it will only lead to heightened company success. According to Nielsen, Sixty percent of consumers researching products learned about a specific brand through social networking sites. Additionally, Nielsen found that 53% of social networkers follow brands. It is cycle that feeds itself—and it’s evident that a social media presence is critical for communicating your brand essence. If you haven’t adopted a social media strategy, the time is now to do so.

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Topics: Branding, brand essence, Brand Consultant, Brand Loyalty

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