Grant Marketing Blog

Why Manufacturing Companies Should Have a “News Blog”

Posted by Cam Mirisola-Bynum on May 2, 2018 3:1PM

Yes, You’re Busy—but You Have Lots of Low-Hanging Fruit to Share!  

News, updates, and new product releases are just a few of the topics that manufacturing companies can promote through a running “blog” of current information. Blog, you say? Too busy taking care of business on the production floor to even consider writing technical intel info or pithy subjects on the latest industry buzz? We get it. While we strongly recommend you get a full-fledged content program underway, we also want to let you know there are some things you can do in lieu of that. Here’s where the “news blog” comes in.

Read More

Topics: News, Inbound Marketing Consultant, Inbound Marketing Strategy, Content Marketing Strategy, Industrial Manufacturers, Industrial Manufacturing Companies, Industrial Marketing

Why Inbound Marketing Is the Best Sales Enablement Tool

Posted by Cam Mirisola-Bynum on Jan 22, 2016 4:23PM

Are You a Sales Enabler or Are You the Sales Disabler?

Being an enabler—in most circumstance—has gotten a bad rap. As an inbound marketing consultant, it’s right where I want to be. It is, in fact, my purpose for being (at least professionally), my Holy Grail. Yup, through the evergreen and helpfully informative content I’ve helped you create on your website, “I’ll” sit there all night helping you to get the hits you yearn for. And that’s just a small piece of the inbound marketing action I can provide for you (because I can also be a faithful and indefatigable brand ambassador for you). Strung out metaphors aside, this is serious stuff, and your business depends on me doing mine.

Read More

Topics: Inbound Marketing, Content Marketing, Sales Enablement Tools, Sales Enablement, Inbound Marketing Consultant, Sales Enablement Strategy

Subscribe to Grant Marketing Blog Notifications

Recent Posts

Posts by Topic

see all

Follow Me