5 Ways to Create More Leads When You Commit to Inbound Marketing

A well strategized, fully implemented inbound marketing program can significantly increase website traffic, resulting in more leads and greater revenues. While not complicated, 61% of marketers say generating traffic and leads is their top marketing challenge.[i]

Explaining Inbound Methodology for B2B Strategies

Inbound marketing has become an essential term for many companies in the last decade, enabling them grow revenues by providing buyers with valuable content and actively engaging them throughout the buying process. This transformative shift in the way people consume information and make purchasing decisions continues to evolve into a larger overall inbound movement.

Learn About the Key Components of a Successful Inbound Marketing Methodology

Inbound marketing has proven to be one of the best strategies for achieving measurable ROI. In 2018, 79% of marketers cited inbound marketing[i] as their organization’s primary approach to marketing.

Measure Your Marketing to Manufacturing Companies

While proving marketing ROI may be challenging, inbound marketing is one of the best strategies for achieving high returns. Inbound marketing is a proactive approach that attracts, engages, and adds value throughout the customer journey. Encompassing branding, social selling, content marketing, SEO, and marketing automation, inbound marketing actively involves the customer at each phase of the buying process. 

Accountability = Higher Return

HubSpot’s State of Inbound 2018 found that 46% of executives[i] cited “proving the ROI of our marketing activities” as a top challenge.

While challenging, holding your marketing accountable goes a long way towards proving ROI. A recent Forbes analysis found that marketers who invested in higher levels of marketing accountability are achieving “5% better returns on marketing investments and more than 7% higher levels of growth performance.”[ii]

Get Better Training and Buy-In for B2B Inbound Marketing

B2B Inbound marketing, while extremely effective, comes with challenges. Year after year, companies seem to struggle with the same efforts. While proving the ROI of marketing activities is still the top challenge, finding an executive sponsor and team training are rapidly rising to the top of the list. Companies need both executive buy-in and appropriate training of sales and marketing teams to achieve the inbound marketing success they strive for. While all other challenges mentioned in this survey have declined from the previous year, these two have increased. HubSpot’s “State of Inbound 2015” report examines these developing trends.

Do You Know What They Are and What to Do about Them?

It’s called work for a reason. And you want to know that all your work actually, well, works. So do we. There are many B2B marketing tactics, tools, and technologies available today to help us all work smarter and more effectively. Some change with cultural shifts and others drive social groundswells—and we all need to be prepared to take advantage of the opportunities they provide.

Gaining Qualified Leads and Increasing Overall ROI

Leads. We all want them. We need them. We know how crucial generating leads is to your company’s success—and that generating qualified leads shares top spot with closing sales once you nurture them down the funnel. Your boss knows this as well. In fact, CEOs will often put costs in the rearview when generating leads in order to yield successful results. HubSpot’s recently released “State of Inbound 2015” study delves deeper into this trend.

Getting a Return on Your Marketing Strategy

Let’s face it, businesses don’t succeed unless a sale happens. The recently released “State of Inbound 2015” study by HubSpot, links marketing ROI to the sales function.

According to the survey of more than 4,000 marketers worldwide, the number one challenge of B2B companies is “Proving the ROI of Marketing Activities.” The top sales priority of these companies is to “improve the efficiency of the sales funnel, and closing more deals.” What better way to prove ROI than to see an increase in sales due to an improvement of the efficiency of the sales funnel. Generating leads is the job of marketing and converting those leads into company sales is the job of the sales team. Marketing and sales teams that work together are more successful at increasing ROI.