Grant Marketing Blog

What Is an Industrial Marketing Agency?

Posted by Bob Grant on Jan 3, 2019 5:49PM

And Why Do I Need One? 

Let’s start with: what is industrial marketing? In its most general sense, industrial marketing is a segment of B2B marketing, with a specific focus on manufacturing and industrial companies selling to other industrial and manufacturing companies. Therefore, an industrial marketing agency is a firm that helps industrial manufacturing companies with their efforts to grow their businesses in the industrial marketplace.

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Topics: Marketing for Manufacturers, Inbound Marketing Strategy, Industrial Marketing Strategy, Industrial Marketing

Why Manufacturing Companies Should Have a “News Blog”

Posted by Cam Mirisola-Bynum on May 2, 2018 3:1PM

Yes, You’re Busy—but You Have Lots of Low-Hanging Fruit to Share!  

News, updates, and new product releases are just a few of the topics that manufacturing companies can promote through a running “blog” of current information. Blog, you say? Too busy taking care of business on the production floor to even consider writing technical intel info or pithy subjects on the latest industry buzz? We get it. While we strongly recommend you get a full-fledged content program underway, we also want to let you know there are some things you can do in lieu of that. Here’s where the “news blog” comes in.

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Topics: News, Inbound Marketing Consultant, Inbound Marketing Strategy, Content Marketing Strategy, Industrial Manufacturers, Industrial Manufacturing Companies, Industrial Marketing

Top 4 Marketing Tips for B2B Industrial Manufacturing on LinkedIn

Posted by Vidushi Bhardwaj on Jul 20, 2017 11:5AM

How to Optimize LinkedIn Features for Industrial Marketing

Now that you know what LinkedIn is and why having a company page on LinkedIn is important (and if you don’t—see this blog), it’s time to focus on how to use its features as part of an integrated industrial marketing strategy.

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Topics: Industrial Manufacturers, Industrial Marketing, Social Media, LinkedIn marketing, LinkedIn for B2B

The LinkedIn Marketing Guide for Manufacturing Companies

Posted by Vidushi Bhardwaj on Jun 29, 2017 11:57AM

Implementing Industrial Marketing on the World’s Only Professional Platform—LinkedIn

LinkedIn’s mission is to connect the world’s professionals to help them be more productive and successful. According to LinkedIn’s Official Blog page, the site now boasts over 500 million registered members in over 200 countries and territories and 13 million company pages—collectively delivering nine billion content impressions per week in its newsfeed. The breakneck speed at which it continues to grow further solidifies LinkedIn’s reputation as the world’s largest professional social networking site.

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Topics: Industrial Manufacturers, Industrial Marketing, Industrial Manufacturing Companies, LinkedIn for B2B, Social Media, Industrial Marketing Strategy, LinkedIn marketing

What Industrial Manufacturers Don’t Get about B2B Marketing

Posted by Bob Grant on Feb 9, 2017 9:56AM

B2B Marketing Plan Myths and Realities

The mission for industrial manufacturers in general focuses on making a quality product for a fair price that has demand enough to support the growth of their company with a reasonable profit. Industrial Marketing often takes a back seat to product development, production, and sales. What are the myths and what is the reality when it comes to the need for and creation of a viable marketing plan?

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Topics: B2B Marketing, Industrial Manufacturers, Industrial Marketing

SBANE's Matching Grant Program Receives Another $250,000 for Industrial Manufacturers

Posted by Bob Grant on Jul 21, 2016 1:6PM

The Commonwealth of Massachusetts has once again appropriated $250,000 for the Smaller Business Association of New England’s (SBANE) Matching Grant Program for industrial manufacturers. The Massachusetts State Legislature has appropriated these funds for the purpose of providing high-powered consulting expertise to small and medium-sized Massachusetts-based manufacturers undergoing a business transition.

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Topics: B2B Marketing, Industrial Marketing, Industrial Manufacturers, Industrial Manufacturing Companies

Spring Manufacturer Celebrates 4th of July and 150 Years in Business

Posted by Bob Grant on Jul 1, 2016 2:8PM

Manufacturing in Massachusetts is alive and well at 150 year old company!

As an industrial marketing agency for more than 25 years, I have the privilege of working with some of the finest manufacturing companies and individuals in New England. I was pleased to be invited to Hardware Products Company 150th year breakfast buffet on Thursday, by Ted White, president of Hardware Product Company. Jay Ash, Secretary of Housing and Economic Development for the Commonwealth of Massachusetts also visited the company. 

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Topics: Industrial Manufacturers, Industrial Marketing

Industrial Marketing Is a Key Solution to Business Growth for Manufacturers

Posted by Bob Grant on Feb 17, 2016 4:36PM

New Business Development for Massachusetts Manufacturers Helps Everyone

Associated Industries of Massachusetts (AIM), recently released their “Blueprint for the Next Century” plan. The discussion focuses on 4 top challenges for manufacturing in MA:

  • Workforce development
  • Uniformly strong business climate
  • Efficient regulation
  • Health insurance & energy costs
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Topics: Industrial Marketing, Business Development Marketing Strategies

How Important Is a Logo for Your Brand Development Process?

Posted by Samantha Hunter on Aug 13, 2015 10:57AM

Your Logo Represents Your Company Brand

Nike’s swoosh, McDonald’s golden arches, and Apple’s semi-eaten apple. What do these three have in common? They are all widely recognized logos. When you see the swoosh, you know what it symbolizes. You might think that industrial brand strategy for your company doesn’t need to include a logo. But just how important is a logo for your industrial manufacturing company? The short answer is: a logo is very important.

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Topics: Industrial Branding, Industrial Marketing, brand development process

Video Marketing and Your Industrial Marketing Strategy

Posted by Samantha Hunter on Jul 28, 2015 10:53AM

Lights, Camera, Action!

We all love a good story, and what better way to tell a story than through video. When it comes to video marketing, facts tell, but stories sell. Video is an integral tool in your industrial marketing arsenal, as it expands your reach and has a positive impact on your brand. With 75% of executives watching work-related videos at least once per week, it is no wonder that video is the preferred form of marketing content. Videos are quick and interactive ways to connect with leads and customers, so there is no reason to not use video marketing as a strategy. The bottom line: video marketing does have a place in industrial manufacturing.

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Topics: Industrial Marketing, Industrial Content Marketing, Industrial Manufacturing Companies

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