These days, your audience’s first impression of your manufacturing business is based almost exclusively on your website. Your website now is your 24/7 online salesperson, driving leads and conversions and serving as an integral part of marketing to prospects. If it’s not serving its functions, you are missing out on leads and revenue.
Topics: Industrial Marketing, Marketing for Manufacturers, Website Assessment, Website Optimization, web design
Let’s start by stating the obvious: life now looks nothing like it did two months ago. And two months from now … who knows? Every piece of our existence feels the impact—our lifestyle, our business, and our ability to adjust to change. In addition to learning the ins and outs of Zoom conferencing, setting up home offices, being a parent/teacher/spouse/employee/regular-everyday-human simultaneously, and adjusting to a possible long-term change in our way of life, the situation has also brought to light how able we are to adjust our strategies in order to stay afloat during a time where it’s very difficult to maintain “business as usual.”
Topics: Inbound Marketing, Industrial Marketing, B2B marketing strategy, Content Marketing Strategy, Social Media Marketing, Marketing, Sales, and Service, Covid-19, Coronavirus
Account-based marketing (ABM) has vastly grown in popularity among B2B sales and marketing teams over the years. According to a 2019 ABM Market Research Report by Engagio, 93% of respondents are either using ABM today, or are planning to soon. If you have not yet implemented ABM at your organization, learn about the six indicators that ABM is right for your manufacturing company.
Topics: B2B Marketing, Industrial Marketing, Industrial Marketing Strategy, Industrial Manufacturers, Marketing for Manufacturers, ABM
Explaining Inbound Methodology for B2B Strategies
Inbound marketing has become an essential term for many companies in the last decade, enabling them grow revenues by providing buyers with valuable content and actively engaging them throughout the buying process. This transformative shift in the way people consume information and make purchasing decisions continues to evolve into a larger overall inbound movement.
Topics: Industrial Marketing, Inbound Marketing ROI, Inbound Marketing Strategy, Marketing for Manufacturers
How to Ask for Referrals from Existing Customers and Earn New Clients
People aren’t shy when it comes to speaking about their experiences with brands. According to Google, “Over 2.4 billion conversations about brands take place every day in the United States”—clearly illustrating that world-of-mouth marketing is not dead. In fact, the power of word-of-mouth continues to grow and is becoming an ever-important asset for companies to exploit. But how do we as marketers influence the narrative of these conversations to positively portray our brands and help us gain more customers?
Topics: B2B Marketing, Industrial Marketing, Growth-Driven Design
4 Marketing Strategies That Help You Effectively Manage Your Sales Funnel
A common question we hear from our B2B clients is, “Do I really need a marketing plan if my sales pipeline is full?” First of all, congratulations—achieving a full sales pipeline is no easy task. But let’s pump the breaks for a second: why is your sales pipeline full in the first place? Unless your company has a team full of cold-calling gurus, then your saturated pipeline is most likely a result of previous marketing efforts.
Topics: B2B Marketing, Industrial Marketing, Industrial Marketing Strategy, Content Marketing Strategy, Sales Enablement, Inbound Marketing Strategy, Marketing for Manufacturers, Inbound Marketing Assessment, Buyer Personas
Leverage Existing Customers to Improve Your Bottom Line
Leveraging existing customer relationships—by creating a digital marketing strategy tailored to your customer’s needs—can yield measurable ROI. You likely have a pretty substantial inbound marketing list …1,000, 5,000, 10,000+ contacts. Of that list, somewhere around 10-20% may be active customers.
Topics: B2B Marketing, Industrial Marketing, Content Marketing Strategy, Business Development Marketing Strategies, Growth-Driven Design, Marketing for Manufacturers
And Why Do I Need One?
Let’s start with: what is industrial marketing? In its most general sense, industrial marketing is a segment of B2B marketing, with a specific focus on manufacturing and industrial companies selling to other industrial and manufacturing companies. Therefore, an industrial marketing agency is a firm that helps industrial manufacturing companies with their efforts to grow their businesses in the industrial marketplace.
Topics: Industrial Marketing, Industrial Marketing Strategy, Inbound Marketing Strategy, Marketing for Manufacturers
Yes, You’re Busy—but You Have Lots of Low-Hanging Fruit to Share!
News, updates, and new product releases are just a few of the topics that manufacturing companies can promote through a running “blog” of current information. Blog, you say? Too busy taking care of business on the production floor to even consider writing technical intel info or pithy subjects on the latest industry buzz? We get it. While we strongly recommend you get a full-fledged content program underway, we also want to let you know there are some things you can do in lieu of that. Here’s where the “news blog” comes in.
Topics: Industrial Marketing, Industrial Manufacturing Companies, Industrial Manufacturers, Content Marketing Strategy, Inbound Marketing Strategy, Inbound Marketing Consultant, News
Last Updated on April 9th, 2020
Now that you know what LinkedIn is and why having a company page on LinkedIn is important (and if you don’t—see this blog), it’s time to focus on how to use its features as part of an integrated industrial marketing strategy.
Topics: Social Media, Industrial Marketing, LinkedIn for B2B, Industrial Manufacturers, LinkedIn marketing
