Grant Marketing Blog

4 Marketing Strategies That Help You Effectively Manage Your Sales Funnel

A common question we hear from our B2B clients is, “Do I really need a marketing plan if my sales pipeline is full?” First of all, congratulations—achieving a full sales pipeline is no easy task. But let’s pump the breaks for a second: why is your sales pipeline full in the first place? Unless your company has a team full of cold-calling gurus, then your saturated pipeline is most likely a result of previous marketing efforts.

Leverage Existing Customers to Improve Your Bottom Line

Leveraging existing customer relationships—by creating a digital marketing strategy tailored to your customer’s needs—can yield measurable ROI. You likely have a pretty substantial inbound marketing list …1,000, 5,000, 10,000+ contacts. Of that list, somewhere around 10-20% may be active customers.

And Why Do I Need One? 

Let’s start with: what is industrial marketing? In its most general sense, industrial marketing is a segment of B2B marketing, with a specific focus on manufacturing and industrial companies selling to other industrial and manufacturing companies. Therefore, an industrial marketing agency is a firm that helps industrial manufacturing companies with their efforts to grow their businesses in the industrial marketplace.

Yes, You’re Busy—but You Have Lots of Low-Hanging Fruit to Share!  

News, updates, and new product releases are just a few of the topics that manufacturing companies can promote through a running “blog” of current information. Blog, you say? Too busy taking care of business on the production floor to even consider writing technical intel info or pithy subjects on the latest industry buzz? We get it. While we strongly recommend you get a full-fledged content program underway, we also want to let you know there are some things you can do in lieu of that. Here’s where the “news blog” comes in.

How to Optimize LinkedIn Features for Industrial Marketing

Now that you know what LinkedIn is and why having a company page on LinkedIn is important (and if you don’t—see this blog), it’s time to focus on how to use its features as part of an integrated industrial marketing strategy.

Implementing Industrial Marketing on the World’s Only Professional Platform—LinkedIn

LinkedIn’s mission is to connect the world’s professionals to help them be more productive and successful. According to LinkedIn’s Official Blog page, the site now boasts over 500 million registered members in over 200 countries and territories and 13 million company pages—collectively delivering nine billion content impressions per week in its newsfeed. The breakneck speed at which it continues to grow further solidifies LinkedIn’s reputation as the world’s largest professional social networking site.

B2B Marketing Plan Myths and Realities

The mission for industrial manufacturers in general focuses on making a quality product for a fair price that has demand enough to support the growth of their company with a reasonable profit. Industrial Marketing often takes a back seat to product development, production, and sales. What are the myths and what is the reality when it comes to the need for and creation of a viable marketing plan?

The Commonwealth of Massachusetts has once again appropriated $250,000 for the Smaller Business Association of New England’s (SBANE) Matching Grant Program for industrial manufacturers. The Massachusetts State Legislature has appropriated these funds for the purpose of providing high-powered consulting expertise to small and medium-sized Massachusetts-based manufacturers undergoing a business transition.

Manufacturing in Massachusetts is alive and well at 150 year old company!

As an industrial marketing agency for more than 25 years, I have the privilege of working with some of the finest manufacturing companies and individuals in New England. I was pleased to be invited to Hardware Products Company 150^th year breakfast buffet on Thursday, by Ted White, president of Hardware Product Company. Jay Ash, Secretary of Housing and Economic Development for the Commonwealth of Massachusetts also visited the company. 

New Business Development for Massachusetts Manufacturers Helps Everyone

Associated Industries of Massachusetts (AIM), recently released their “Blueprint for the Next Century” plan. The discussion focuses on 4 top challenges for manufacturing in MA:

• Workforce development
• Uniformly strong business climate
• Efficient regulation
• Health insurance & energy costs