Grant Marketing Blog

The LinkedIn Marketing Guide for Manufacturing Companies

Posted by Grant Marketing on May 2, 2022 11:3AM

Implementing Industrial Marketing on the World’s Only Professional Platform—LinkedIn

LinkedIn’s mission is to connect the world’s professionals to help them be more productive and successful. According to LinkedIn’s company page, the site now boasts over 810 million registered members in more than 200 countries and territories and 58 million company pages—collectively delivering nine billion content impressions per week in its newsfeed. The breakneck speed at which it continues to grow further solidifies LinkedIn’s reputation as the world’s largest professional social networking site.

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Topics: Social Media, Industrial Marketing, LinkedIn for B2B, Industrial Marketing Strategy, Industrial Manufacturing Companies, Industrial Manufacturers, LinkedIn marketing

What Role Do Employees Play in Brand Development and Brand Strategy?

Posted by Grant Marketing on Apr 20, 2022 11:45AM

Emphasize Employee Awareness of Your Brand

Brand Development encompasses a complex and multi-tiered approach to showing the world who you are. It defines what your business stands for and explains how your products get delivered to and are experienced by customers. It also involves the “why” behind your customers’ purchasing decisions. More importantly, brand development backed by brand strategy helps you differentiate yourself from your competitors, which creates recognizable brand loyalty in customers’ lives. In industrial branding, it is important to keep your customers in mind. But, it is also crucial to get your employees involved.

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Topics: Industrial Branding, Industrial Marketing, brand development, Brand Strategy

9 Trends in Manufacturing Content Marketing for 2022

Posted by Bob Grant on Apr 11, 2022 4:13PM

Content Marketing Strategy 

While the pandemic had a devastating effect on in-person selling and face-to-face events over the past two years, one upside was that manufacturing companies rediscovered the powerful impact of content marketing.

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Topics: B2B Marketing, Industrial Marketing, inbound marketing agency, Content Marketing Agency, Content Marketing

Why Is Your Manufacturing Brand Important and How Does it Help?

Posted by Bob Grant on Jan 27, 2022 10:57AM

5 Key Brand Strategy Components for Manufacturers 

Coca-Cola’s signature red. Flo from Progressive Insurance. Apple’s glowing apple. Iconic colors, memorable characters, and compelling images are the “special sauce” behind some of the most successful and recognizable companies’ brands. These elements are so well established, you don’t even need to see the company’s name to tell you what product is being marketed! Branding is more than a logo, color or icon. It is a necessary—and valuable—component of your business strategy.

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Topics: Industrial Branding, Industrial Marketing, brand message, Brand Consulting, Marketing for Manufacturers

6 Marketing Trends to Look for in 2022

Posted by Bob Grant on Dec 2, 2021 11:18AM

Digital Marketing Remains a Powerful Strategy for Industrial Manufacturers

Many of the marketing trends for 2022 focus on digital components. A strong online presence has never been more important, the adoption of artificial intelligence (AI) technology is expanding, and there are more social media options than ever before. In addition, trends toward specialized company content and personalized content are proof that in the marketing world, content is (still) king. Here are six of the top marketing trends for the coming year—relevant and applicable to all sales pipelines, not just industrial manufacturers.

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Topics: Boston marketing agency, Industrial Branding, Industrial Marketing, Business Development Marketing Strategies, Marketing, Sales, and Service, Account-Based Marketing

7 Indicators It’s Time to Upgrade Your Industrial Manufacturing Website

Posted by Madina Madraimova on May 29, 2020 2:21PM

How to Know If You Need a Website Facelift

These days, your audience’s first impression of your manufacturing business is based almost exclusively on your website. Your website now is your 24/7 online salesperson, driving leads and conversions and serving as an integral part of marketing to prospects. If it’s not serving its functions, you are missing out on leads and revenue.

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Topics: Industrial Marketing, Marketing for Manufacturers, Website Assessment, Website Optimization, web design

Adjusting Your Marketing Strategy in the Wake of Forced Change

Posted by Inda McKetchnie on Apr 23, 2020 1:18PM

What You Can Do About the Current Impacts on Your Business and Budget

Let’s start by stating the obvious: life now looks nothing like it did two months ago. And two months from now … who knows? Every piece of our existence feels the impact—our lifestyle, our business, and our ability to adjust to change. In addition to learning the ins and outs of Zoom conferencing, setting up home offices, being a parent/teacher/spouse/employee/regular-everyday-human simultaneously, and adjusting to a possible long-term change in our way of life, the situation has also brought to light how able we are to adjust our strategies in order to stay afloat during a time where it’s very difficult to maintain “business as usual.”

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Topics: Inbound Marketing, Industrial Marketing, B2B marketing strategy, Content Marketing Strategy, Social Media Marketing, Marketing, Sales, and Service, Covid-19, Coronavirus

Account-Based Marketing for Manufacturers

Posted by Madina Madraimova on Mar 12, 2020 3:23PM

What Is ABM and Is It Right for You?

Account-based marketing (ABM) has vastly grown in popularity among B2B sales and marketing teams over the years. According to a 2019 ABM Market Research Report by Engagio, 93% of respondents are either using ABM today, or are planning to soon. If you have not yet implemented ABM at your organization, learn about the six indicators that ABM is right for your manufacturing company.

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Topics: B2B Marketing, Industrial Marketing, Industrial Marketing Strategy, Industrial Manufacturers, Marketing for Manufacturers, ABM

What Is the Inbound Methodology

Posted by Madina Madraimova on May 23, 2019 12:14PM

Explaining Inbound Methodology for B2B Strategies

Inbound marketing has become an essential term for many companies in the last decade, enabling them grow revenues by providing buyers with valuable content and actively engaging them throughout the buying process. This transformative shift in the way people consume information and make purchasing decisions continues to evolve into a larger overall inbound movement.

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Topics: Industrial Marketing, Inbound Marketing ROI, Inbound Marketing Strategy, Marketing for Manufacturers

Obtain Referrals from Your Happy Customers

Posted by Jason Underhill on May 2, 2019 10:0AM

How to Ask for Referrals from Existing Customers and Earn New Clients

People aren’t shy when it comes to speaking about their experiences with brands. According to Google, “Over 2.4 billion conversations about brands take place every day in the United States”—clearly illustrating that world-of-mouth marketing is not dead. In fact, the power of word-of-mouth continues to grow and is becoming an ever-important asset for companies to exploit. But how do we as marketers influence the narrative of these conversations to positively portray our brands and help us gain more customers?

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Topics: B2B Marketing, Industrial Marketing, Growth-Driven Design

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