Revolutionizing Decision-Making to Stay Ahead of Competitors
In today’s hyper-competitive business landscape, staying ahead of the competition is the key to survival and growth, especially for B2B manufacturers. To gain an edge, manufacturers are turning to artificial intelligence (AI) to supercharge their competitive analysis efforts.
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Topics:
B2B Marketing,
Artificial Intelligence,
AI
Targeting the Right Audience for B2B Manufacturers
As competition intensifies in the B2B manufacturing industry, it’s becoming increasingly important for companies to target the right customers at the right time.
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Topics:
Artificial Intelligence,
AI,
segmentation,
B2B
Build a Strong Foundation for Success Through Your Unique Brand Identity
In today’s competitive business landscape, building a strong brand has become a crucial aspect of establishing a powerful market presence.
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Topics:
brand development,
brand development process,
Brand Strategy,
B2B Branding
Applying technology to improve business results
Content marketing builds your brand and drives traffic to your website. High-quality content helps you attract and engage with potential customers and establish yourself as an authority in your industry. However, creating content can be a time-consuming and challenging process. This is where artificial intelligence (AI) comes in.
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Topics:
B2B Marketing,
Content Marketing,
Artificial Intelligence
Combining Two Proven Marketing Strategies for Powerful Results
The internet is so baked into our culture, both business and personal, it’s hard to remember a time when immediate gratification wasn’t the norm. The ability to measure results in real time—How many click throughs did we get? How many new leads did that blog generate?—has made performance marketing the primary focus for many companies.
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Topics:
Marketing ROI,
B2B Branding
Effective Strategies to Employ to Overcome B2B Marketing Challenges
Manufacturing companies are vital to the global economy. Their success hinges upon their ability to market their products well in a business landscape that is constantly changing. This presents various obstacles for businesses in creating and implementing successful marketing strategies.
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Topics:
B2B Marketing,
Marketing for Manufacturers
Understanding the Benefits for Manufacturing Businesses
Customer relationship management (CRM) software for manufacturing provides tools for manufacturers to gather specific customer information, including phone numbers, addresses, and demographics, and then use it to manage relationships and interactions with current and prospective customers. CRMs allow companies to:
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Topics:
Customer Relationship Management,
CRM Software
There’s a reason why talk about marketing and sales team alignment is top-of-mind for many businesses these days. It’s the basis of so many important and emergent marketing and sales trends: the move from lead gen to demand gen, the shift to rev ops from siloed ops, selling to a committee vs. an individual with account-based marketing (ABM), and making a move towards asynchronous selling.
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Topics:
ABM,
ABM Marketing Strategy,
Account-Based Marketing
How to Capture the Attention of Engineers
Engineers are an important target audience for marketers. Understanding the needs of technical buyers—how and where they get the information they need to make work-related decisions—can help you decide where to invest marketing resources for optimal results.
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Define Your Target Market to Ensure Marketing Success
Many companies dive headfirst into paid advertising and content marketing without putting real effort into figuring out exactly who their buyers or customers are. To create an effective marketing plan, you first must understand exactly who your target audience is—allowing you to create targeted initiatives that maximize your advertising ROI and content effectiveness. Knowing who they are gives you targeted insight into how to reach them: speak their language, address their pain points, answer their needs. To interpret core customer groups, it has become a common practice for businesses to create buyer personas. Not sure what a buyer persona is? Then read on to learn how to build buyer personas for your industrial company and why they are important to your business.
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Topics:
Buyer Personas