Customer and Data Driven Directives in the Driver’s Seat 

In a recent blog, we identified digital transformation as one of the key marketing trends of 2022. Consumer behaviors have shifted over the past two years, ushering in a time of unprecedented change, calling for businesses to redefine how they digitally connect with customers and business buyers. As expected, the digital transformation is very much driven by data: how to collect it, how to interpret it, how to apply it, how to protect it, and how quickly this can be done in a rapidly changing landscape.