9 Steps for Attracting and Retaining Loyal Customers

A brand’s voice is a critical asset that can differentiate your business in a competitive B2B environment and foster meaningful relationships with customers. A well-crafted brand voice goes beyond logos and taglines; it communicates your values, expertise, and personality consistently across all channels.

Topics: B2B Branding, B2B Manufacturers, Brand Voice

8 Steps to Foster Trust, Loyalty, and Long-Term Success

Building a strong brand identity is critical for B2B manufacturers in today’s highly competitive and increasingly digital marketplace. While many B2B companies have traditionally focused solely on product performance and pricing, a well-defined brand identity can differentiate a manufacturer from competitors, create trust with potential buyers, and help establish long-term relationships.

Topics: B2B Branding, B2B Manufacturers, Brand Identity

How to Stand Out, Foster Loyalty, and Drive Growth

Topics: B2B Marketing, Brand Strategy, B2B Branding

How to Inspire Customer Loyalty and Achieve Long-Term Success

For B2B companies, it is no longer enough to be just another player in the market. For long-term success and customer loyalty, you need to become a brand your target audience genuinely loves.

Topics: B2B Marketing, Brand Loyalty, B2B Branding, B2B

Put the Custom in Customer Service

In today’s competitive and noisy market, providing exceptional customer service is essential for the success and growth of your B2B business. But customer service is more than just resolving issues and answering customer inquiries.  

Topics: B2B Marketing, B2B Branding, customer service

Build a Strong Foundation for Success Through Your Unique Brand Identity

In today’s competitive business landscape, building a strong brand has become a crucial aspect of establishing a powerful market presence.

Topics: brand development, brand development process, Brand Strategy, B2B Branding

 

Combining Two Proven Marketing Strategies for Powerful Results

The internet is so baked into our culture, both business and personal, it’s hard to remember a time when immediate gratification wasn’t the norm. The ability to measure results in real time—How many click throughs did we get? How many new leads did that blog generate?—has made performance marketing the primary focus for many companies.

Topics: Marketing ROI, B2B Branding

A Digital Designer Innovates in a Non-Digital Medium

Grant Marketing’s art director, Grant Penny, is also a successful artist based in Asheville, North Carolina. He was recently featured in Carolina Home + Garden magazine in an article titled “Whimsy Is Hard Work.”

Topics: B2B marketing agency, Brand Consultant, Brand strategist, Brand Ambassador, B2B Branding

Is Your Brand Your Greatest Asset?

 

If you asked your management team, employees, and customers “who” your company is, what would they say? Would internal and external perceptions align? Would customers agree that the value you provide is the value they feel they are getting?

Topics: Industrial Branding, brand development process, Brand Consulting, Brand Consultant, Brand Loyalty, B2B Branding

Setting Resolutions—Reaching Goals

We made it! We got through 2019, so it’s time to look forward to 2020. Our blog post from 2019 highlighted conversational marketing, creating and promoting videos, account-based marketing, brand evangelism, and long-form content; and while all of these are still relevant for 2020, there’s another group of trends that are elbowing their way into the spotlight and deserve some attention for the new year.

Topics: Content Marketing Strategy, B2B Inbound Marketing, B2B Branding, LinkedIn marketing, Social Media Marketing, Brand Management, Marketing Automation, web design