Grant Marketing Blog

4 Ways to Build Industrial Marketing Muscle

Posted by Adele Pollis on Nov 20, 2018 4:3PM

Strengthen Your Brand and Inbound Marketing Strategies

Navigating industrial sales and marketing is very different from other sectors where consumers are often swayed by clever ad campaigns that appeal to their emotions. Statistics support the reality that today’s astute industrial buyers have done their research and are knowledgeable about the solution you are offering, long before you identify them as a prospect. 

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Topics: rebrand, Inbound Marketing Assessment, Marketing for Manufacturers, B2B Branding, Inbound Marketing Strategy, Industrial Marketing Strategy

Are You Selling Your Industrial Marketing Brand?

Posted by Adele Pollis on Nov 7, 2018 1:10PM

Why Your Sales Team Needs to Be Your Most Authentic Brand Advocate

Are your sales and marketing functions copacetic? Or are they more like two ships that, if you’re lucky, pass in the night? Aligning your company’s marketing and business development functions:

  • Unifies your team
  • Builds strategic cohesion
  • Keeps the sales pipeline flowing
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Topics: rebrand, B2B Branding, Brand Strategy, Brand strategist, Brand Loyalty, Branding, Industrial Branding

The Next Generation of Brand Succession in a Family Business

Posted by Adele Pollis on Aug 20, 2018 2:21PM

Preserving the Brand Perception and Preparing for the Transition

We’ve been talking a lot about branding lately, especially as it relates to family-owned industrial manufacturing businesses. Multi-generational companies, built over decades, possess brands that are the result of thoughtful planning—or by default, simply a reflection of their founders’ personalities.

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Topics: employee-owned, rebrand, family business, B2B Branding, Brand Strategy, Brand strategist, Brand Consultant, brand development strategy

Building Employee Ownership Awareness Through Branding

Posted by John Case on Aug 6, 2018 3:28PM

The Significant Influence of Employee-Owned Certifications

This important article on employee-owned companies and how a brand influences behavior is written by John Case, originally posted on his website, Employee-Owned America, and we are sharing it here with his permission.
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Topics: B2B Branding, brand development, Branding, employee-owned

How to Rebrand My Family's B2B Manufacturing Company

Posted by Adele Pollis on Jul 2, 2018 12:2PM

Branding the Past for the Future—A Family Affair

Does your company have a distinct brand, based upon a thoughtful brand development process? Or is your company’s brand more of an extension of the founder’s personality?

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Topics: B2B Branding, Brand Strategy, Industrial Branding, brand development strategy, family business, rebrand

5 Steps to a Successful B2B Brand Strategy

Posted by Adele Pollis on May 9, 2017 1:46PM

The B2B Brand Experience: Make it Personal and Practice Reciprocity

In today’s business environment, there is little to no distinction between a company and its brand. The two are so intertwined that a Weber Shandwick report found that “corporate reputation and brand reputation are now nearly indivisible.”

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Topics: B2B Branding, Brand Strategy, Brand strategist, Brand Loyalty

5 Steps of Industrial Manufacturing Brand Development Strategy

Posted by Cam Mirisola-Bynum on Sep 20, 2016 5:16PM

Key Elements Needed to Build Your Brand

Branding is important for every company in every industry. While many B2B manufacturing companies don’t worry about their brand development strategy, it is vital to recognize how important it is to have a solid, recognizable brand.

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Topics: B2B Branding, brand development strategy, Industrial Marketing Strategy

5 Essential Components of Great B2B Branding

Posted by Bob Grant on Aug 26, 2016 3:44PM

Is Your B2B Brand Strategy on Target?

Branding is about much more than defining your company and developing products or services. In fact, a recent survey from BuzzStream found out that nearly half of consumers stated they will quickly unfollow a brand that engages in too much self-promotion. It translates to all business relationships—even in B2B, people are interested in what they get from the relationship, not what you are offering. Companies often get caught up in their own B2B branding strategies and goals, which leads to shameless self-promotion and a real disconnect with the target audience.

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Topics: B2B Branding, Branding, Brand Strategy, Brand Loyalty

Boston B2B Inbound Marketing and Branding Agency Moves to Copley Square

Posted by Bob Grant on Apr 29, 2016 10:15AM

Grant Marketing on the Move Again in Boston

Willie Nelson’s iconic hit, “On the Road Again,” strikes a particular chord for us these days, because at branding agency and inbound marketing agency Grant Marketing, we find ourselves singing, “On the Move Again.” Yes, we are on the move again! Again? You might ask.

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Topics: B2B Marketing, B2B marketing agency, B2B Inbound Marketing, B2B Branding

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