Leverage Existing Customers to Improve Your Bottom Line
Leveraging existing customer relationships—by creating a digital marketing strategy tailored to your customer’s needs—can yield measurable ROI. You likely have a pretty substantial inbound marketing list …1,000, 5,000, 10,000+ contacts. Of that list, somewhere around 10-20% may be active customers.
Topics: B2B Marketing, Industrial Marketing, Content Marketing Strategy, Business Development Marketing Strategies, Growth-Driven Design, Marketing for Manufacturers
New Business Development for Massachusetts Manufacturers Helps Everyone
Associated Industries of Massachusetts (AIM), recently released their “Blueprint for the Next Century” plan. The discussion focuses on 4 top challenges for manufacturing in MA:
Topics: Industrial Marketing, Business Development Marketing Strategies
