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Adele Pollis

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What’s in Your B2B Inbound Marketing Toolbox?

Posted by Adele Pollis on May 7, 2019 4:6PM

Learn About the Key Components of a Successful Inbound Marketing Methodology

Inbound marketing has proven to be one of the best strategies for achieving measurable ROI. In 2018, 79% of marketers cited inbound marketing[i] as their organization’s primary approach to marketing.

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Topics: B2B Marketing, B2B Inbound Marketing, Inbound Marketing ROI, Content Marketing Workshops, Marketing for Manufacturers, Inbound Marketing Assessment

Inbound Marketing Yields Best ROI for B2B Marketing

Posted by Adele Pollis on Apr 10, 2019 10:28AM

Measure Your Marketing to Manufacturing Companies

While proving marketing ROI may be challenging, inbound marketing is one of the best strategies for achieving high returns. Inbound marketing is a proactive approach that attracts, engages, and adds value throughout the customer journey. Encompassing branding, social selling, content marketing, SEO, and marketing automation, inbound marketing actively involves the customer at each phase of the buying process. 

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Topics: Inbound Marketing ROI, Marketing ROI, Inbound Marketing Strategy, Marketing for Manufacturers

Proving Marketing ROI

Posted by Adele Pollis on Apr 5, 2019 12:1PM

Accountability = Higher Return

HubSpot’s State of Inbound 2018 found that 46% of executives[i] cited “proving the ROI of our marketing activities” as a top challenge.

While challenging, holding your marketing accountable goes a long way towards proving ROI. A recent Forbes analysis found that marketers who invested in higher levels of marketing accountability are achieving “5% better returns on marketing investments and more than 7% higher levels of growth performance.”[ii]

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Topics: Inbound Marketing ROI, Marketing ROI, Marketing for Manufacturers

Understanding Brand Development and Brand Strategy

Posted by Adele Pollis on Mar 25, 2019 4:58PM

Hint: You Need Both Working Together to Truly Succeed!

Depending on where your company is in its evolution, you may benefit from (or need) brand development and/or strategic brand management.

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Topics: Branding, brand development, Brand Strategy, Brand Management

Using Social Media to Convert Leads to Sales

Posted by Adele Pollis on Mar 12, 2019 5:3PM

Does Social “Selling” Really Work?

The dynamics of B2B selling have changed dramatically from the days when the sales person controlled the sales process. Technology has put the buyer in the driver’s seat, with the ability to access a wealth of information and data about a product or service they are interested in.

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Topics: B2B Marketing, Social Media, Inbound Marketing Strategy, LinkedIn marketing, Social Media Marketing

How to Convert Sales Leads to Customers

Posted by Adele Pollis on Mar 5, 2019 4:20PM

Are You Answering Their Questions and Solving Their Problems?

The B2B sales cycle is typically an in-depth process that can involve multiple decision makers, and in some cases, takes months or years to complete.

Most buyers are well down the sales path before they even talk to your company. A recent survey found that 71% of buyers had conducted research, and 70% had developed an informal list of potential providers, prior to being in contact with prospective suppliers.[i]

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Topics: B2B Marketing, Content Marketing Agency, B2B marketing agency, Industrial Marketing Strategy, Content Marketing Services, Sales Enablement, Inbound Marketing Strategy, Sales Enablement Strategy, Marketing for Manufacturers

How Can I Increase Revenue from My Existing Customers?

Posted by Adele Pollis on Mar 1, 2019 1:52PM

Leverage Existing Customers to Improve Your Bottom Line

Leveraging existing customer relationships—by creating a digital marketing strategy tailored to your customer’s needs—can yield measurable ROI. You likely have a pretty substantial inbound marketing list …1,000, 5,000, 10,000+ contacts. Of that list, somewhere around 10-20% may be active customers.

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Topics: B2B Marketing, Industrial Marketing, Content Marketing Strategy, Business Development Marketing Strategies, Growth-Driven Design, Marketing for Manufacturers

What Does a Rebrand Cost Your Manufacturing Company?

Posted by Adele Pollis on Feb 7, 2019 11:13AM

Is Now the Time to Rebrand—and Why Do It? 

Every company has a brand, whether they set out to or not. At its most basic form, a company launches their “brand” when they first open their doors and create an identity—the extent of which typically consists of a logo, letterhead, and signage.

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Topics: Branding, brand development, brand message, brand development process, brand promise, Brand Consulting, brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, rebrand

3 Basic Steps of a B2B Marketing Strategy that Works

Posted by Adele Pollis on Feb 4, 2019 11:45AM

Measure, Analyze, Update! 

In 2018, companies spent an average of 11.2% of company revenues on marketing.[i] It is anticipated that global media spending will reach $2.1 trillion in 2019, up from $1.6 trillion in 2014.[ii] Companies rely upon marketing to transform interest into profitable transactions, and ideally, long-term customer relationships.

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Topics: B2B Marketing, Inbound Marketing, B2B marketing strategy, Industrial Marketing Strategy, B2B Inbound Marketing, Inbound Marketing Strategy, Marketing for Manufacturers

4 Ways to Build Industrial Marketing Muscle

Posted by Adele Pollis on Nov 20, 2018 4:3PM

Strengthen Your Brand and Inbound Marketing Strategies

Navigating industrial sales and marketing is very different from other sectors where consumers are often swayed by clever ad campaigns that appeal to their emotions. Statistics support the reality that today’s astute industrial buyers have done their research and are knowledgeable about the solution you are offering, long before you identify them as a prospect. 

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Topics: Industrial Marketing Strategy, Inbound Marketing Strategy, B2B Branding, Marketing for Manufacturers, Inbound Marketing Assessment, rebrand

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