Grant Marketing Blog

Adele Pollis

Recent Posts

Using Social Media to Convert Leads to Sales

Posted by Adele Pollis on Mar 12, 2019 5:3PM

Does Social “Selling” Really Work?

The dynamics of B2B selling have changed dramatically from the days when the sales person controlled the sales process. Technology has put the buyer in the driver’s seat, with the ability to access a wealth of information and data about a product or service they are interested in.

Read More

Topics: B2B Marketing, Social Media, Inbound Marketing Strategy, LinkedIn marketing, Social Media Marketing

How to Convert Sales Leads to Customers

Posted by Adele Pollis on Mar 5, 2019 4:20PM

Are You Answering Their Questions and Solving Their Problems?

The B2B sales cycle is typically an in-depth process that can involve multiple decision makers, and in some cases, takes months or years to complete.

Most buyers are well down the sales path before they even talk to your company. A recent survey found that 71% of buyers had conducted research, and 70% had developed an informal list of potential providers, prior to being in contact with prospective suppliers.[i]

Read More

Topics: B2B Marketing, Content Marketing Agency, B2B marketing agency, Industrial Marketing Strategy, Content Marketing Services, Sales Enablement, Inbound Marketing Strategy, Sales Enablement Strategy, Marketing for Manufacturers

How Can I Increase Revenue from My Existing Customers?

Posted by Adele Pollis on Mar 1, 2019 1:52PM

Leverage Existing Customers to Improve Your Bottom Line

Leveraging existing customer relationships—by creating a digital marketing strategy tailored to your customer’s needs—can yield measurable ROI. You likely have a pretty substantial inbound marketing list …1,000, 5,000, 10,000+ contacts. Of that list, somewhere around 10-20% may be active customers.

Read More

Topics: B2B Marketing, Industrial Marketing, Content Marketing Strategy, Business Development Marketing Strategies, Growth-Driven Design, Marketing for Manufacturers

What Does a Rebrand Cost Your Manufacturing Company?

Posted by Adele Pollis on Feb 7, 2019 11:13AM

Is Now the Time to Rebrand—and Why Do It? 

Every company has a brand, whether they set out to or not. At its most basic form, a company launches their “brand” when they first open their doors and create an identity—the extent of which typically consists of a logo, letterhead, and signage.

Read More

Topics: Branding, brand development, brand message, brand development process, brand promise, Brand Consulting, brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, rebrand

3 Basic Steps of a B2B Marketing Strategy that Works

Posted by Adele Pollis on Feb 4, 2019 11:45AM

Measure, Analyze, Update! 

In 2018, companies spent an average of 11.2% of company revenues on marketing.[i] It is anticipated that global media spending will reach $2.1 trillion in 2019, up from $1.6 trillion in 2014.[ii] Companies rely upon marketing to transform interest into profitable transactions, and ideally, long-term customer relationships.

Read More

Topics: B2B Marketing, Inbound Marketing, B2B marketing strategy, Industrial Marketing Strategy, B2B Inbound Marketing, Inbound Marketing Strategy, Marketing for Manufacturers

4 Ways to Build Industrial Marketing Muscle

Posted by Adele Pollis on Nov 20, 2018 4:3PM

Strengthen Your Brand and Inbound Marketing Strategies

Navigating industrial sales and marketing is very different from other sectors where consumers are often swayed by clever ad campaigns that appeal to their emotions. Statistics support the reality that today’s astute industrial buyers have done their research and are knowledgeable about the solution you are offering, long before you identify them as a prospect. 

Read More

Topics: Industrial Marketing Strategy, Inbound Marketing Strategy, B2B Branding, Marketing for Manufacturers, Inbound Marketing Assessment, rebrand

Are You Selling Your Industrial Marketing Brand?

Posted by Adele Pollis on Nov 7, 2018 1:10PM

Why Your Sales Team Needs to Be Your Most Authentic Brand Advocate

Are your sales and marketing functions copacetic? Or are they more like two ships that, if you’re lucky, pass in the night? Aligning your company’s marketing and business development functions:

  • Unifies your team
  • Builds strategic cohesion
  • Keeps the sales pipeline flowing
Read More

Topics: Branding, Industrial Branding, Brand Loyalty, Brand strategist, Brand Strategy, B2B Branding, rebrand

The Next Generation of Brand Succession in a Family Business

Posted by Adele Pollis on Aug 20, 2018 2:21PM

Preserving the Brand Perception and Preparing for the Transition

We’ve been talking a lot about branding lately, especially as it relates to family-owned industrial manufacturing businesses. Multi-generational companies, built over decades, possess brands that are the result of thoughtful planning—or by default, simply a reflection of their founders’ personalities.

Read More

Topics: brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, B2B Branding, rebrand, family business, employee-owned

How to Rebrand My Family's B2B Manufacturing Company

Posted by Adele Pollis on Jul 2, 2018 12:2PM

Branding the Past for the Future—A Family Affair

Does your company have a distinct brand, based upon a thoughtful brand development process? Or is your company’s brand more of an extension of the founder’s personality?

Read More

Topics: Industrial Branding, brand development strategy, Brand Strategy, B2B Branding, rebrand, family business

Make Employees Advocates of Your Industrial Manufacturing Brand

Posted by Adele Pollis on Jun 21, 2018 11:36AM

But … Do Your Employees “Get” Your Brand? 

Are your employees killing your company brand? 

“Great company—possibly one of the best to work for.” 

“You learn to appreciate good companies because almost all companies are better to work for than this one.” 

Which one of these sounds most like what your employees might say? Or perhaps somewhere in-between? These quotes, from online employee reviews, illustrate how important employee perceptions are in shaping external perceptions of a company’s brand. 

Read More

Topics: brand development strategy, Brand Loyalty, Brand Ambassador, Brand Strategy

Subscribe to Grant Marketing Blog Notifications

Recent Posts

Posts by Topic

see all

Follow Me