Learn About the Key Components of a Successful Inbound Marketing Methodology
Measure Your Marketing to Manufacturing Companies
While proving marketing ROI may be challenging, inbound marketing is one of the best strategies for achieving high returns. Inbound marketing is a proactive approach that attracts, engages, and adds value throughout the customer journey. Encompassing branding, social selling, content marketing, SEO, and marketing automation, inbound marketing actively involves the customer at each phase of the buying process.
Accountability = Higher Return
HubSpot’s State of Inbound 2018 found that 46% of executives[i] cited “proving the ROI of our marketing activities” as a top challenge.
While challenging, holding your marketing accountable goes a long way towards proving ROI. A recent Forbes analysis found that marketers who invested in higher levels of marketing accountability are achieving “5% better returns on marketing investments and more than 7% higher levels of growth performance.”[ii]
Hint: You Need Both Working Together to Truly Succeed!
Depending on where your company is in its evolution, you may benefit from (or need) brand development and/or strategic brand management.
Does Social “Selling” Really Work?
The dynamics of B2B selling have changed dramatically from the days when the sales person controlled the sales process. Technology has put the buyer in the driver’s seat, with the ability to access a wealth of information and data about a product or service they are interested in.
Are You Answering Their Questions and Solving Their Problems?
The B2B sales cycle is typically an in-depth process that can involve multiple decision makers, and in some cases, takes months or years to complete.
Most buyers are well down the sales path before they even talk to your company. A recent survey found that 71% of buyers had conducted research, and 70% had developed an informal list of potential providers, prior to being in contact with prospective suppliers.[i]
Topics: B2B Marketing, Content Marketing Agency, B2B marketing agency, Industrial Marketing Strategy, Content Marketing Services, Sales Enablement, Inbound Marketing Strategy, Sales Enablement Strategy, Marketing for Manufacturers
Leverage Existing Customers to Improve Your Bottom Line
Leveraging existing customer relationships—by creating a digital marketing strategy tailored to your customer’s needs—can yield measurable ROI. You likely have a pretty substantial inbound marketing list …1,000, 5,000, 10,000+ contacts. Of that list, somewhere around 10-20% may be active customers.
Is Now the Time to Rebrand—and Why Do It?
Every company has a brand, whether they set out to or not. At its most basic form, a company launches their “brand” when they first open their doors and create an identity—the extent of which typically consists of a logo, letterhead, and signage.
Measure, Analyze, Update!
In 2018, companies spent an average of 11.2% of company revenues on marketing.[i] It is anticipated that global media spending will reach $2.1 trillion in 2019, up from $1.6 trillion in 2014.[ii] Companies rely upon marketing to transform interest into profitable transactions, and ideally, long-term customer relationships.
Strengthen Your Brand and Inbound Marketing Strategies
Navigating industrial sales and marketing is very different from other sectors where consumers are often swayed by clever ad campaigns that appeal to their emotions. Statistics support the reality that today’s astute industrial buyers have done their research and are knowledgeable about the solution you are offering, long before you identify them as a prospect.