Lead generation is the key to success for any B2B company because it is the first step in building a sales pipeline. Once a business has identified and targeted ideal customers, the process of qualifying and nurturing those B2B leads and converting them into customers can begin.
Topics: B2B Marketing, B2B marketing strategy, Marketing Automation, Marketing Software
Last Updated on April 9th, 2020
You’ve read a lot about inbound marketing and have determined that it’s the best marketing strategy for your industrial manufacturing business. Having done the research on how to start an industrial inbound marketing plan and realizing the importance of marketing software to aid in the process, now you might be wondering what software will get you started in a most cost-effective way.
Topics: Marketing for Manufacturers, Marketing Software, Free Inbound Tools
How to Save Time in HubSpot and Become a More Effective Sales Organization
HubSpot is generally viewed as a platform that helps businesses perform various marketing activities. While this notion is true, many people overlook the platform’s viability as an effective sales enablement tool. With a subscription to HubSpot’s Sales Pro, your business will have with the all the tools your sales team needs to effectively engage buyers throughout each stage of the buying process.
Topics: Sales Enablement Strategy, Marketing Automation, Marketing Software
Top 4 Tips on Website Design for Manufacturers
When was the last time you took a hard, critical look at your company’s website? What was the general feeling it left you with? Keep in mind that you are intimately knowledgeable with your company—resources, capabilities, products, services, etc. Is all of that information readily accessible and understandable to visitors? Is it as updated as it can be—both in functionality and with substance?
Topics: Industrial Marketing Strategy, Website Optimization, Marketing Software, web design
Top 5 Benefits of Marketing Automation for Manufacturers
Marketing software certainly isn’t a new technology, but many industrial businesses are still pondering whether or not they should make the switch to an automation platform. According to EmailMonday, “On average 51% of companies are currently using Marketing automation. With more than half of B2B companies (58%) planning to adopt the technology in 2019.” So, perhaps it’s time to consider the upside of marketing automation for your manufacturing company?
Topics: Sales Enablement Tools, Marketing for Manufacturers, Marketing Automation, Marketing Software
