Grant Marketing Blog

How to Design a Great Industrial Website

Posted by Jason Underhill on May 24, 2019 1:18PM

Top 4 Tips on Website Design for Manufacturers

When was the last time you took a hard, critical look at your company’s website? What was the general feeling it left you with? Keep in mind that you are intimately knowledgeable with your company—resources, capabilities, products, services, etc. Is all of that information readily accessible and understandable to visitors? Is it as updated as it can be—both in functionality and with substance?

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Topics: Industrial Marketing Strategy, Website Optimization, Marketing Software, web design

Do I Need Marketing Software for My Industrial Company?

Posted by Jason Underhill on May 9, 2019 12:17PM

Top 5 Benefits of Marketing Automation for Manufacturers

Marketing software certainly isn’t a new technology, but many industrial businesses are still pondering whether or not they should make the switch to an automation platform. According to EmailMonday, “On average 51% of companies are currently using Marketing automation. With more than half of B2B companies (58%) planning to adopt the technology in 2019.” So, perhaps it’s time to consider the upside of marketing automation for your manufacturing company?

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Topics: Sales Enablement Tools, Marketing for Manufacturers, Marketing Automation, Marketing Software

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