Grant Marketing Blog

Marketing for Manufacturers and Writing Content to Engineers

Posted by Cam Mirisola-Bynum on Mar 8, 2017 11:8AM

Why Personas Make All the Difference

If you are marketing to engineers, there’s something you should know. According to John Hayes, CEO of engineering.com, “Engineering marketers are now well versed in content marketing. In a recent survey, 89% of engineering marketers said that they were using content marketing as part of their overall marketing strategy.” In his article, Hayes goes on to say, “Most of them are having success,” and, “75% of engineering marketers say that content marketing is helping them deliver more qualified leads to their sales teams.”

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Topics: B2B Marketing, Marketing for Manufacturers, Personas, Marketing to Engineers

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