How to Align Marketing with the New B2B Buyer Journey

In B2B manufacturing, success no longer belongs to the company with the most features or the biggest sales team—it belongs to the one that understands its buyer best.

Gone are the days when B2B buying decisions were driven solely by specs, price sheets, or personal relationships. Today’s buyers are digital-first, research driven, and incredibly selective. They expect tailored messaging, seamless experiences, and value at every stage of their journey. If your marketing strategy isn’t rooted in deep buyer understanding, you’re falling behind.