Grant Marketing Blog

Implementing Industrial Marketing on the World’s Only Professional Platform—LinkedIn

LinkedIn’s mission is to connect the world’s professionals to help them be more productive and successful. According to LinkedIn’s company page, the site now boasts over 810 million registered members in more than 200 countries and territories and 58 million company pages—collectively delivering nine billion content impressions per week in its newsfeed. The breakneck speed at which it continues to grow further solidifies LinkedIn’s reputation as the world’s largest professional social networking site.

Topics: Social Media, Industrial Marketing, LinkedIn for B2B, Industrial Marketing Strategy, Industrial Manufacturing Companies, Industrial Manufacturers, LinkedIn marketing

Customer and Data Driven Directives in the Driver’s Seat 

In a recent blog, we identified digital transformation as one of the key marketing trends of 2022. Consumer behaviors have shifted over the past two years, ushering in a time of unprecedented change, calling for businesses to redefine how they digitally connect with customers and business buyers. As expected, the digital transformation is very much driven by data: how to collect it, how to interpret it, how to apply it, how to protect it, and how quickly this can be done in a rapidly changing landscape.

Topics: Industrial Content Marketing, Industrial Marketing Strategy, Marketing, Sales, and Service, Digital Marketing for B2B

How Print Marketing Strategies Are Unique from Digital Strategies

When you think about marketing today, a lot of it revolves around digital strategies, whether it’s social media campaigns, best SEO practices, or online content. Billboards, printed pamphlets, and print ads seem to be a thing of the past—but are they?

Topics: B2B Marketing, Industrial Marketing Strategy, Print Marketing

5 Steps to Communicating Effectively with Your Employees, Customers, and Suppliers

How is all this unpredictability going for you? We know it’s impacting every portion of your life: work, home, family, kids’ schooling, aging parents, grocery shopping, and areas of your life none of us every dreamed would be affected. The hardest part is feeling like we have little control over an intangible, invisible intruder that can wreak such havoc on the entire world. Let’s look at what we know … at least today, as this is a dynamic situation that continuously changes.

Topics: Industrial Marketing Strategy, Industrial Manufacturers, Covid-19, Coronavirus

What Is ABM and Is It Right for You?

Account-based marketing (ABM) has vastly grown in popularity among B2B sales and marketing teams over the years. According to a 2019 ABM Market Research Report by Engagio, 93% of respondents are either using ABM today, or are planning to soon. If you have not yet implemented ABM at your organization, learn about the six indicators that ABM is right for your manufacturing company.

Topics: B2B Marketing, Industrial Marketing, Industrial Marketing Strategy, Industrial Manufacturers, Marketing for Manufacturers, ABM

Top 4 Tips on Website Design for Manufacturers

When was the last time you took a hard, critical look at your company’s website? What was the general feeling it left you with? Keep in mind that you are intimately knowledgeable with your company—resources, capabilities, products, services, etc. Is all of that information readily accessible and understandable to visitors? Is it as updated as it can be—both in functionality and with substance?

Topics: Industrial Marketing Strategy, Website Optimization, Marketing Software, web design

5 Benefits of Producing Quality Content for Your Industrial Manufacturing Company

If you’ve done any marketing in the last decade, you’ve probably heard the phrase “content is king.” It’s probably a given since the term was coined by Bill Gates back in 1996 and remains prevalent—even more so in 2019. Clearly, Gates was able to see into the future! (Of course, he may have had a hand in creating it, to a degree!) Though content marketing has changed dramatically in form over those years, its significance hasn’t wavered. In the early days, content creation was a strategy that helped separate your business from the rest of your competitors. It has now become a proven necessity for all businesses. And still, it is king.

Topics: Industrial Marketing Strategy, Content Marketing, Content Marketing Strategy, Content Marketing Services, Content Marketing Plan, Marketing for Manufacturers

4 Marketing Strategies That Help You Effectively Manage Your Sales Funnel

A common question we hear from our B2B clients is, “Do I really need a marketing plan if my sales pipeline is full?” First of all, congratulations—achieving a full sales pipeline is no easy task. But let’s pump the breaks for a second: why is your sales pipeline full in the first place? Unless your company has a team full of cold-calling gurus, then your saturated pipeline is most likely a result of previous marketing efforts.

Topics: B2B Marketing, Industrial Marketing, Industrial Marketing Strategy, Content Marketing Strategy, Sales Enablement, Inbound Marketing Strategy, Marketing for Manufacturers, Inbound Marketing Assessment, Buyer Personas

Are You Answering Their Questions and Solving Their Problems?

The B2B sales cycle is typically an in-depth process that can involve multiple decision makers, and in some cases, takes months or years to complete.

Most buyers are well down the sales path before they even talk to your company. A recent survey found that 71% of buyers had conducted research, and 70% had developed an informal list of potential providers, prior to being in contact with prospective suppliers.[i]

Topics: B2B Marketing, Content Marketing Agency, B2B marketing agency, Industrial Marketing Strategy, Content Marketing Services, Sales Enablement, Inbound Marketing Strategy, Sales Enablement Strategy, Marketing for Manufacturers

Measure, Analyze, Update! 

In 2018, companies spent an average of 11.2% of company revenues on marketing.[i] It is anticipated that global media spending will reach $2.1 trillion in 2019, up from $1.6 trillion in 2014.[ii] Companies rely upon marketing to transform interest into profitable transactions, and ideally, long-term customer relationships.

Topics: B2B Marketing, Inbound Marketing, B2B marketing strategy, Industrial Marketing Strategy, B2B Inbound Marketing, Inbound Marketing Strategy, Marketing for Manufacturers