Grant Marketing Blog

What Is an Industrial Marketing Agency?

Posted by Bob Grant on Jan 3, 2019 5:49PM

And Why Do I Need One? 

Let’s start with: what is industrial marketing? In its most general sense, industrial marketing is a segment of B2B marketing, with a specific focus on manufacturing and industrial companies selling to other industrial and manufacturing companies. Therefore, an industrial marketing agency is a firm that helps industrial manufacturing companies with their efforts to grow their businesses in the industrial marketplace.

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Topics: Marketing for Manufacturers, Inbound Marketing Strategy, Industrial Marketing Strategy, Industrial Marketing

4 Ways to Build Industrial Marketing Muscle

Posted by Adele Pollis on Nov 20, 2018 4:3PM

Strengthen Your Brand and Inbound Marketing Strategies

Navigating industrial sales and marketing is very different from other sectors where consumers are often swayed by clever ad campaigns that appeal to their emotions. Statistics support the reality that today’s astute industrial buyers have done their research and are knowledgeable about the solution you are offering, long before you identify them as a prospect. 

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Topics: rebrand, Inbound Marketing Assessment, Marketing for Manufacturers, B2B Branding, Inbound Marketing Strategy, Industrial Marketing Strategy

Powerful Ways to Use the Pareto Principle in B2B Inbound Marketing

Posted by Esther Pia Cordova on Dec 5, 2017 4:30PM

Find Your Unicorns and Share Them!

One of the fastest ways to drain company marketing resources, particularly in the B2B industrial manufacturing sector, is to chase after every lead, platform, and format in an effort to “strike gold” through diversification. Unfortunately, if and when you do stumble across the perfect combination, it’s highly unlikely any benefit will be worth all that discovery cost. What’s a company eager for an audience, then, to do? Tap into the powerful Pareto Principle, also called the 80:20 rule—a concept that indicates that 80% of results will come from 20% of efforts at any given time or setting.

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Topics: B2B Inbound Marketing, Inbound Marketing Strategy, Industrial Marketing Strategy

The LinkedIn Marketing Guide for Manufacturing Companies

Posted by Vidushi Bhardwaj on Jun 29, 2017 11:57AM

Implementing Industrial Marketing on the World’s Only Professional Platform—LinkedIn

LinkedIn’s mission is to connect the world’s professionals to help them be more productive and successful. According to LinkedIn’s Official Blog page, the site now boasts over 500 million registered members in over 200 countries and territories and 13 million company pages—collectively delivering nine billion content impressions per week in its newsfeed. The breakneck speed at which it continues to grow further solidifies LinkedIn’s reputation as the world’s largest professional social networking site.

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Topics: Industrial Manufacturers, Industrial Marketing, Industrial Manufacturing Companies, LinkedIn for B2B, Social Media, Industrial Marketing Strategy, LinkedIn marketing

How Continuous Improvement in U.S. Manufacturing Keeps You Competitive

Posted by John Case and Bill Fotsch on Mar 22, 2017 2:40PM

This Open Book Process Gets Results 

Right now, American manufacturers are looking opportunity square in the face. The economy is strong. The new administration is encouraging companies to make things at home rather than overseas.

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Topics: Industrial Manufacturers, Industrial Marketing Strategy, Industrial Manufacturing Companies

5 Steps of Industrial Manufacturing Brand Development Strategy

Posted by Cam Mirisola-Bynum on Sep 20, 2016 5:16PM

Key Elements Needed to Build Your Brand

Branding is important for every company in every industry. While many B2B manufacturing companies don’t worry about their brand development strategy, it is vital to recognize how important it is to have a solid, recognizable brand.

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Topics: B2B Branding, brand development strategy, Industrial Marketing Strategy

Crafting the Perfect Social Media Post for Industrial Marketing

Posted by Samantha Hunter on Jun 16, 2015 1:48PM

Write a Post to Boast About

Social media posts are an essential part of any industrial marketing strategy for manufacturers. You read that right. Yes, social media is an intrinsically viable channel for you to get new customers and retain customer loyalty. Not only do these posts connect your business with the appropriate audience, but they also attract visitors to your website and can eventually turn strangers into customers and customers who align with your brand identity into evangelists for your products.

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Topics: Social Media, Industrial Marketing, B2B marketing strategy, Industrial Marketing Strategy

The 4 Marks to Hit when Targeting Content in Industrial Marketing

Posted by Samantha Hunter on Jun 11, 2015 1:29PM

How to Ensure Prospects Are Content with Your Content

Competition is only getting fiercer. The interwebs, more crowded. And people’s attention spans, much shorter. In today’s ever-changing marketing culture, it’s crucial to be one step ahead of the competition. You want your business to be the one catering to your buyer personas’ needs—not your competitors. If you are an industrial manufacturer, you need to structure your marketing content in the way that most effectively relays the message that your inbound marketing strategy delivers.

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Topics: B2B Marketing, Industrial Marketing, Industrial Content Marketing, B2B marketing agency, Industrial Marketing Strategy

Search Trends for Industrial Marketing

Posted by Bob Grant on May 27, 2015 2:11PM

Responsiveness, Quality, and Speed Feed the Spiderbots!

Many industrial marketers still depend on SEO and PPC (pay per click) as the core of their industrial marketing strategy. Their goal is to outperform their competitors by outranking them with specific keywords and keyword phrases. While there is a larger framework for SEO-related concerns like blogging, backlinking, and updating title tags and meta descriptions, which are still important markers for spiderbots to locate web pages, the latest trends focus on mobile-friendly websites, content depth and quality (the spiderbots focus on “contextual search” algorithms), and website speed.

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Topics: B2B Marketing, Industrial Marketing, B2B marketing strategy, Industrial Marketing Strategy

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