Grant Marketing - B2B Brand Specialists

Why Is Your Manufacturing Brand Important and How Does it Help?

Posted by Bob Grant on Jan 27, 2022 10:57AM

5 Key Brand Strategy Components for Manufacturers

Coca-Cola’s signature red. Flo from Progressive Insurance. Apple’s glowing apple. Iconic colors, memorable characters, and compelling images are the “special sauce” behind some of the most successful and recognizable companies’ brands. These elements are so well established, you don’t even need to see the company’s name to tell you what product is being marketed! Branding is more than a logo, color or icon. It is a necessary—and valuable—component of your business strategy.

Topics: Industrial Branding, Industrial Marketing, brand message, Brand Consulting, Marketing for Manufacturers

Branding for Manufacturers

Posted by Adele Pollis on Jul 28, 2020 8:32PM

**Is Your Brand Your Greatest Asset?**

If you asked your management team, employees, and customers “who” your company is, what would they say? Would internal and external perceptions align? Would customers agree that the value you provide is the value they feel they are getting?

Topics: Industrial Branding, brand development process, Brand Consulting, Brand Consultant, Brand Loyalty, B2B Branding

When Is the Right Time to Rebrand My Industrial Company?

Posted by Jason Underhill on Feb 13, 2019 2:18PM

5 Signs That Your Manufacturing Brand Needs a Revamp

Ever get the feeling when passing by a mirror that you could use a new hairstyle? Or perhaps the clothes that once fit you perfectly are now far too snug? Brands are no different. Whether it’s become dismally outdated or has grown too big for its stitches, every brand will need to redefine itself at some point.

Topics: brand development, brand development process, Brand Consulting, Brand Strategy, B2B Branding, rebrand

What Does a Rebrand Cost Your Manufacturing Company?

Posted by Adele Pollis on Feb 7, 2019 11:13AM

Is Now the Time to Rebrand—and Why Do It?

Every company has a brand, whether they set out to or not. At its most basic form, a company launches their “brand” when they first open their doors and create an identity—the extent of which typically consists of a logo, letterhead, and signage.

Topics: Branding, brand development, brand message, brand development process, brand promise, Brand Consulting, brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, rebrand

How Brand-Centric Is Your Business?

Posted by Adele Pollis on Sep 16, 2015 11:50AM

Do You Understand Your Company’s Brand Essence?

Striving for balance in life leads to feeling centered: strong, even-keeled, and in control of your destiny. Achieving this in your personal life can be accomplished in a variety of ways—people do yoga, meditate, run, hike, travel—whatever serves as an enjoyable counterbalance to the demands of everyday life.

Topics: Branding, Brand Consulting, brand essence, Brand strategist

Branding for Science

Posted by Bob Grant on Mar 27, 2015 11:19AM

Creating Out-of-this-World Brands

As a Boston-based brand consulting firm, we like to think we are delivering out-of-this-world branding advice. Little did we know that we would see our efforts actually blast into space. We recently had an opportunity to work with Scientific Solutions in a rebranding and web design project that really took off, literally.

Topics: Branding, Brand Consulting

Grant Marketing Blog

Why Is Your Manufacturing Brand Important and How Does it Help?

Branding for Manufacturers

**Is Your Brand Your Greatest Asset?**

When Is the Right Time to Rebrand My Industrial Company?

What Does a Rebrand Cost Your Manufacturing Company?

How Brand-Centric Is Your Business?

Branding for Science

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