Content Marketing Strategy
While the pandemic had a devastating effect on in-person selling and face-to-face events over the past two years, one upside was that manufacturing companies rediscovered the powerful impact of content marketing.
Topics: B2B Marketing, Industrial Marketing, inbound marketing agency, Content Marketing Agency, Content Marketing
Are You Answering Their Questions and Solving Their Problems?
The B2B sales cycle is typically an in-depth process that can involve multiple decision makers, and in some cases, takes months or years to complete.
Most buyers are well down the sales path before they even talk to your company. A recent survey found that 71% of buyers had conducted research, and 70% had developed an informal list of potential providers, prior to being in contact with prospective suppliers.[i]
Topics: B2B Marketing, Content Marketing Agency, B2B marketing agency, Industrial Marketing Strategy, Content Marketing Services, Sales Enablement, Inbound Marketing Strategy, Sales Enablement Strategy, Marketing for Manufacturers
Why Your Marketing Technology Needs to Include Content Marketing Services
Stock market making you crazy? While we know the sage advice is to wait it out, what about your business? You can’t afford to have your business sit on the sidelines, can you?
While the stock market volatility may point to some underlying ecomomic issues, you need to prepare for a less than robust economy and a more competitive environment in your markets. If you think you can be competitive with old marketing strategies and a website that is as old as Justin Bieber, it’s time to get moving!
Topics: Inbound Marketing, inbound marketing agency, Content Marketing Agency, Content Marketing Services, B2B Inbound Marketing
Engage, Educate, Entice, Evangelize, and Evaluate
Sparked with innovation in emerging manufacturing technologies such as 3D printing and robotic manufacturing, along with a strong commitment from the government to bring back “Made in America,” the manufacturing sector in the U.S. has entered an exciting new phase of opportunities.
Topics: B2B Marketing, Social Media, Industrial Marketing, Content Marketing Agency
In an online world filled with pop-ups, dings, buzzes, buttons, commercials, and so on, you need to ensure that your business is doing everything in your power to stay ahead of the competition. Now, you may be wondering, how does your business gain this edge over the competition? How do you become a unique voice in the shrill of distracting buzz words? Well, the simple two-word answer is: content marketing. Yup, industrial content marketing can make all the difference in the B2B industrial marketing sphere.
Topics: Industrial Marketing, Content Marketing Agency, Industrial Content Marketing
