Grant Marketing Blog

Grant Marketing Art Director, Grant Penny, featured in Carolina Home + Garden

Posted by Cam Mirisola-Bynum on Sep 19, 2022 11:21AM

A Digital Designer Innovates in a Non-Digital Medium

Grant Marketing’s art director, Grant Penny, is also a successful artist based in Asheville, North Carolina. He was recently featured in Carolina Home + Garden magazine in an article titled “Whimsy Is Hard Work.”

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Topics: B2B marketing agency, Brand Consultant, Brand strategist, Brand Ambassador, B2B Branding

What Does a Rebrand Cost Your Manufacturing Company?

Posted by Adele Pollis on Feb 7, 2019 11:13AM

Is Now the Time to Rebrand—and Why Do It? 

Every company has a brand, whether they set out to or not. At its most basic form, a company launches their “brand” when they first open their doors and create an identity—the extent of which typically consists of a logo, letterhead, and signage.

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Topics: Branding, brand development, brand message, brand development process, brand promise, Brand Consulting, brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, rebrand

Are You Selling Your Industrial Marketing Brand?

Posted by Adele Pollis on Nov 7, 2018 1:10PM

Why Your Sales Team Needs to Be Your Most Authentic Brand Advocate

Are your sales and marketing functions copacetic? Or are they more like two ships that, if you’re lucky, pass in the night? Aligning your company’s marketing and business development functions:

  • Unifies your team
  • Builds strategic cohesion
  • Keeps the sales pipeline flowing
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Topics: Branding, Industrial Branding, Brand Loyalty, Brand strategist, Brand Strategy, B2B Branding, rebrand

The Next Generation of Brand Succession in a Family Business

Posted by Adele Pollis on Aug 20, 2018 2:21PM

Preserving the Brand Perception and Preparing for the Transition

We’ve been talking a lot about branding lately, especially as it relates to family-owned industrial manufacturing businesses. Multi-generational companies, built over decades, possess brands that are the result of thoughtful planning—or by default, simply a reflection of their founders’ personalities.

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Topics: brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, B2B Branding, rebrand, family business, employee-owned

5 Steps to a Successful B2B Brand Strategy

Posted by Adele Pollis on May 9, 2017 1:46PM

The B2B Brand Experience: Make it Personal and Practice Reciprocity

In today’s business environment, there is little to no distinction between a company and its brand. The two are so intertwined that a Weber Shandwick report found that “corporate reputation and brand reputation are now nearly indivisible.”

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Topics: Brand Loyalty, Brand strategist, Brand Strategy, B2B Branding

How Brand-Centric Is Your Business?

Posted by Adele Pollis on Sep 16, 2015 11:50AM

Do You Understand Your Company’s Brand Essence?

Striving for balance in life leads to feeling centered: strong, even-keeled, and in control of your destiny. Achieving this in your personal life can be accomplished in a variety of ways—people do yoga, meditate, run, hike, travel—whatever serves as an enjoyable counterbalance to the demands of everyday life.

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Topics: Branding, Brand Consulting, brand essence, Brand strategist

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