Learn About the Key Components of a Successful Inbound Marketing Methodology
Inbound marketing has proven to be one of the best strategies for achieving measurable ROI. In 2018, 79% of marketers cited inbound marketing[i] as their organization’s primary approach to marketing.
Topics: B2B Marketing, B2B Inbound Marketing, Inbound Marketing ROI, Content Marketing Workshops, Marketing for Manufacturers, Inbound Marketing Assessment
Grant Marketing Workshops and Webinars Provide Demonstrable Marketing Strategies
We’re in the business, and even we know that the amount of information (about everything, everywhere) available to you is overwhelming. Yup, we’ve been known to close our laptops at the end of the day and swear off any more incoming anything—no more blogs, eBooks, case studies, emails, LinkedIn posts, well-manicured marketing messaging—nothing.
Topics: B2B Marketing, B2B marketing strategy, Content Marketing Workshops, Inbound Marketing Workshops, CRM Strategies to Close Sales Workshops, Branding Workshops
Get Better Training and Buy-In for B2B Inbound Marketing
B2B Inbound marketing, while extremely effective, comes with challenges. Year after year, companies seem to struggle with the same efforts. While proving the ROI of marketing activities is still the top challenge, finding an executive sponsor and team training are rapidly rising to the top of the list. Companies need both executive buy-in and appropriate training of sales and marketing teams to achieve the inbound marketing success they strive for. While all other challenges mentioned in this survey have declined from the previous year, these two have increased. HubSpot’s “State of Inbound 2015” report examines these developing trends.
Topics: Inbound Marketing, B2B marketing strategy, Content Marketing, B2B Inbound Marketing, Content Marketing Plan, Inbound Marketing ROI, Content Marketing Workshops
