Understanding Its Strategic Impact
When people think about brand equity, they often think of consumer brands like Apple or Coca-Cola, where the image and reputation of the brand are essential to attracting customers. However, brand equity is just as important in the B2B manufacturing space—although it manifests differently.
Topics: Brand Strategy, B2B Manufacturers, brand equity
Building Long-Term Relationships, Trust, and Reliability
In the world of B2B manufacturing, brand consistency is often a key factor in distinguishing businesses that thrive from those that struggle.
Topics: Brand Strategy, B2B Manufacturers, Brand Consistency
Topics: B2B Marketing, Brand Strategy, B2B Branding
Build a Strong Foundation for Success Through Your Unique Brand Identity
In today’s competitive business landscape, building a strong brand has become a crucial aspect of establishing a powerful market presence.
Topics: brand development, brand development process, Brand Strategy, B2B Branding
Brand Development encompasses a complex and multi-tiered approach to showing the world who you are. It defines what your business stands for and explains how your products get delivered to and are experienced by customers. It also involves the “why” behind your customers’ purchasing decisions. More importantly, brand development backed by brand strategy helps you differentiate yourself from your competitors, which creates recognizable brand loyalty in customers’ lives. In industrial branding, it is important to keep your customers in mind. But, it is also crucial to get your employees involved.
Topics: Industrial Branding, Industrial Marketing, brand development, Brand Strategy
6 Step Guide on a Successful Industrial Brand Development Strategy
Branding … not everyone’s favorite task to tackle on a Monday morning—or any day, for that matter—especially for industrial companies. We understand that getting the presses rolling and meeting production schedules out-prioritizes talks of re-branding on the daily. Besides, business looks good, the pipeline is full, and you have all you can handle with orders … for now. But relying on your high-quality products and exceptional service may only get you so far into the future.
Topics: Brand Strategy, B2B Branding, Buyer Personas, Brand Management
Hint: You Need Both Working Together to Truly Succeed!
Depending on where your company is in its evolution, you may benefit from (or need) brand development and/or strategic brand management.
Topics: Branding, brand development, Brand Strategy, Brand Management
5 Signs That Your Manufacturing Brand Needs a Revamp
Ever get the feeling when passing by a mirror that you could use a new hairstyle? Or perhaps the clothes that once fit you perfectly are now far too snug? Brands are no different. Whether it’s become dismally outdated or has grown too big for its stitches, every brand will need to redefine itself at some point.
Topics: brand development, brand development process, Brand Consulting, Brand Strategy, B2B Branding, rebrand
Is Now the Time to Rebrand—and Why Do It?
Every company has a brand, whether they set out to or not. At its most basic form, a company launches their “brand” when they first open their doors and create an identity—the extent of which typically consists of a logo, letterhead, and signage.
Topics: Branding, brand development, brand message, brand development process, brand promise, Brand Consulting, brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, rebrand
Why Your Sales Team Needs to Be Your Most Authentic Brand Advocate
Are your sales and marketing functions copacetic? Or are they more like two ships that, if you’re lucky, pass in the night? Aligning your company’s marketing and business development functions:
Topics: Branding, Industrial Branding, Brand Loyalty, Brand strategist, Brand Strategy, B2B Branding, rebrand
