Grant Marketing Blog

Are You Selling Your Industrial Marketing Brand?

Posted by Adele Pollis on Nov 7, 2018 1:10PM

Why Your Sales Team Needs to Be Your Most Authentic Brand Advocate

Are your sales and marketing functions copacetic? Or are they more like two ships that, if you’re lucky, pass in the night? Aligning your company’s marketing and business development functions:

  • Unifies your team
  • Builds strategic cohesion
  • Keeps the sales pipeline flowing
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Topics: rebrand, B2B Branding, Brand Strategy, Brand strategist, Brand Loyalty, Branding, Industrial Branding

The Next Generation of Brand Succession in a Family Business

Posted by Adele Pollis on Aug 20, 2018 2:21PM

Preserving the Brand Perception and Preparing for the Transition

We’ve been talking a lot about branding lately, especially as it relates to family-owned industrial manufacturing businesses. Multi-generational companies, built over decades, possess brands that are the result of thoughtful planning—or by default, simply a reflection of their founders’ personalities.

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Topics: employee-owned, rebrand, family business, B2B Branding, Brand Strategy, Brand strategist, Brand Consultant, brand development strategy

How to Rebrand My Family's B2B Manufacturing Company

Posted by Adele Pollis on Jul 2, 2018 12:2PM

Branding the Past for the Future—A Family Affair

Does your company have a distinct brand, based upon a thoughtful brand development process? Or is your company’s brand more of an extension of the founder’s personality?

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Topics: B2B Branding, Brand Strategy, Industrial Branding, brand development strategy, family business, rebrand

Make Employees Advocates of Your Industrial Manufacturing Brand

Posted by Adele Pollis on Jun 21, 2018 11:36AM

But … Do Your Employees “Get” Your Brand? 

Are your employees killing your company brand? 

“Great company—possibly one of the best to work for.” 

“You learn to appreciate good companies because almost all companies are better to work for than this one.” 

Which one of these sounds most like what your employees might say? Or perhaps somewhere in-between? These quotes, from online employee reviews, illustrate how important employee perceptions are in shaping external perceptions of a company’s brand. 

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Topics: Brand Strategy, brand development strategy, Brand Ambassador, Brand Loyalty

5 Steps to a Successful B2B Brand Strategy

Posted by Adele Pollis on May 9, 2017 1:46PM

The B2B Brand Experience: Make it Personal and Practice Reciprocity

In today’s business environment, there is little to no distinction between a company and its brand. The two are so intertwined that a Weber Shandwick report found that “corporate reputation and brand reputation are now nearly indivisible.”

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Topics: B2B Branding, Brand Strategy, Brand strategist, Brand Loyalty

5 Essential Components of Great B2B Branding

Posted by Bob Grant on Aug 26, 2016 3:44PM

Is Your B2B Brand Strategy on Target?

Branding is about much more than defining your company and developing products or services. In fact, a recent survey from BuzzStream found out that nearly half of consumers stated they will quickly unfollow a brand that engages in too much self-promotion. It translates to all business relationships—even in B2B, people are interested in what they get from the relationship, not what you are offering. Companies often get caught up in their own B2B branding strategies and goals, which leads to shameless self-promotion and a real disconnect with the target audience.

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Topics: B2B Branding, Branding, Brand Strategy, Brand Loyalty

How to Make Brand Ambassadors Out of Your Employees

Posted by Tejasvi Desai on Feb 10, 2016 11:37AM

5 Simple Steps to Take Your Brand Development Process to the Next Level

Branding is native to a company's marketing department, but the brand development process doesn't and shouldn't end there. It isn't the product or the pricing that truly sets your company apart from your competitor's, it's the branding. And, who speaks for what the company stands for better than its own employees? Branding is the reason one chooses Trader Joe's over any other grocery store or a Starbucks' latte instead of another brand's coffee, even though that same beverage is most likely available elsewhere (anywhere!) at a cheaper price. 

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Topics: Branding, brand development process, Brand Ambassador, Brand Strategy

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