Digital Marketing Remains a Powerful Strategy for Industrial Manufacturers

Many of the marketing trends for 2022 focus on digital components. A strong online presence has never been more important, the adoption of artificial intelligence (AI) technology is expanding, and there are more social media options than ever before. In addition, trends toward specialized company content and personalized content are proof that in the marketing world, content is (still) king. Here are six of the top marketing trends for the coming year—relevant and applicable to all sales pipelines, not just industrial manufacturers.

A New Address—Same Effective B2B Marketing Strategies!

All good things must … grow! So we can remain flexible in our workspace as we move forward, Grant Marketing is moving our office location. Still in beautiful Back Bay, Boston, we now can be found in our new offices at 75 Arlington Street, Suite 500. Our contact info, including the phone numbers, remains the same. Grant Marketing’s main phone number is (857) 453-6744.

As a long-time brand consultant in industrial marketing, last week I attended “Money, Matching Grants, and Manufacturing Services” in Springfield, MA, sponsored by SBANE, Small Business Association of New England, to learn that there is money available to manufacturing companies in Massachusetts.

Ready, Set, Check This List!

You probably know your company’s inbound marketing campaign strategy and you have your marketing campaign protocols down pat. You know what you are marketing and who all your players are: a new product release you want to promote; which customers have their niche needs or preferences; who on your content team likes writing eBlasts over blogs; your designer’s penchant for creating fluorescent CTA buttons—all those big and little details.