Ready, Set, Check This List!
You probably know your company’s inbound marketing campaign strategy and you have your marketing campaign protocols down pat. You know what you are marketing and who all your players are: a new product release you want to promote; which customers have their niche needs or preferences; who on your content team likes writing eBlasts over blogs; your designer’s penchant for creating fluorescent CTA buttons—all those big and little details.
You may even have a nifty project management software that tracks every single version of every tiny edit of each document along the way. Oh, wait? You are a one-person inbound marketing agency dynamo? Well, whether you have plenty of resources and people available, are a small team, or a one-person marketing powerhouse, there are some marketing campaign vitals you need to cover. Having an inbound marketing campaign checklist is a great way to make sure you have, indeed, covered everything.
Learn to Love Lists
Some people thrive with lists; others run the other way. Either way, a plan is always better than no plan. Lists help break down each task so the pressure of executing an overarching campaign gets accomplished bit by bit. Here’s a task checklist that will ensure that you’re running a winning campaign.
- ID your campaign audience
- Set your goals and benchmarks
- Create your offers and landing pages
- Plan and build your automation and nurturing flows
- Write a blog post
- Share it on social media
- Add in long tail keywords
- Consider paid search and other channels
- Track your URLs
- Report on your results
The inbound marketing checklist is simple enough to master, though there are some finer details you might want to explore. You can always look to the pros like Grant Marketing, a Boston marketing agency, to get some expert guidance. Take a look at the Inbound Marketing Campaign Checklist we’ve provided for some additional resources that will keep you from running in place.